How to advertise on YouTube simple and effective

There are many forms of advertising on the YouTube platform that businesses can use to achieve their advertising goals. These forms are diverse and suitable for different purposes such as building a brand and introducing products or services. Among them are banner ads, trueview, homepage, display, and more. If you want to implement advertising campaigns on YouTube, referring to detailed ways to run YouTube ads is very important. This way, you can initiate advertising campaigns accurately, ensure effectiveness, and target correctly. This helps increase views on YouTube and creates attention and interaction from the audience. What are the benefits of using advertising on YouTube? How to advertise on YouTube? Right after that, Optimal Agency will help you understand and answer these opinions in the following article.

Learn about Youtube

YouTube is an online platform designed to share videos, attracting millions of users worldwide. Users can create accounts and easily upload their videos for others to watch. With over 35 hours of video uploaded every minute, YouTube has become one of the largest video-sharing websites in the world. This platform provides a range of features for users, from watching, liking, sharing, and commenting, to uploading their videos. Users can access YouTube through various devices such as computers, laptops, tablets, and mobile phones. YouTube allows users to interact with various types of content, including video clips, TV shows, music, documentaries, movie trailers, audio recordings, and more. Features like adding to playlists, reporting, and commenting also help create a diverse and rich user community on this platform.

The benefits of advertising on YouTube

When the COVID-19 pandemic broke out in early 2020, the world had to adapt to the “new normal,” this affected changes in video viewing habits, especially on YouTube. The sudden increase in the number of YouTube users has made this platform one of the important advertising channels that businesses cannot ignore. The specific benefits of advertising on YouTube are as follows:

• According to Google’s Vietnam Search for Tomorrow 2021 report, YouTube has attracted a diverse range of users from urban to rural areas of Vietnam. Being viewed at all ages and geographical locations, YouTube is gradually gaining market share from traditional television. This is due to the development of smart TV products, turning YouTube into a “new TV screen” with wide accessibility. Not only a means of access, YouTube also brings significant opportunities to increase sales. According to the report, there has been a 63% increase in searches related to “shopping” on YouTube in the past 2 years, and this number is forecasted to continue to rise in the future. YouTube has become an important channel to help customers make purchasing decisions.
• The cost of YouTube Ads is calculated transparently and clearly, helping you understand every penny you spend. You can control your daily spending budget and the cost per view (CPV) or cost per 1000 impressions (CPM) that you have decided to pay. Similar to other types of Google advertising, YouTube Ads have no daily budget restrictions, allowing you to flexibly spend and experiment with different budget levels.
• With advertising on YouTube, you can target specific details to ensure accurate ad targeting. YouTube Ads provide two targeting methods: audience targeting and video content targeting. You can choose the age, gender, behavior, and interests of customers to target by audience or choose display positions on channels or videos that specifically talk about certain topics. In addition, you can also exclude content or audiences to ensure that ads are displayed in the most appropriate positions. This is a major advantage of advertising on YouTube compared to other video platforms and traditional TV advertising.
• To expand global reach, you can start by understanding where your current audience is watching videos by using demographic data in YouTube Analytics. After understanding the specific locations that your audience frequently uses, you can use the Remarketing feature and combine it with targeting options based on geographical location and language. As a result, you can reach similar audience groups in other countries who may also be interested in your channel. This helps you expand your reach and increase the opportunity to attract more viewers from around the world.
• To promote new content or brands, you can create buzz for them, such as a new album, new product, major shopping event, or new series. To do this, you can use Bumper Ads, which allows you to generate early attention for your campaign before the official launch. Then, you can play detailed advertising videos at the time of product or content launch. After the launch, you can continue to run bumper ads to supplement the main parts of the completed campaign and achieve the desired results. This helps you attract attention and generate interest in your new content or brand from the online community.

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How to advertise on YouTube

You need to own a Google Ads account to advertise on the YouTube platform. Then link your YouTube account with your Google Ads account to advertise. The specific linking steps are as follows:

• Step 1: Log in to your Google Ads account
• Step 2: Go to Tools & select Linked Accounts.
• Step 3: Select Details (Youtube).
• Step 4: Select Add the channel you want.
• Step 5: Enter that channel URL in the bar.
• Step 6: Select the channel owner to confirm.
• Step 7: Select Go to Youtube.
• Step 8: Confirm the connection to complete the operation.

The content in the above article is the experiences and useful methods that Optimal has shared in detail, hoping that it can help you learn about the benefits of advertising on YouTube and implementing ads on YouTube successfully.

Please see more:

• Forms of advertising on YouTube most popular today
• How to get more views on YouTube?
• What are Youtube trueview ads? Why is it widely used in 2024?

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