How to apply Google Ads in Affiliate Marketing?

Using Google Adwords for advertising is a popular method that many businesses have been applying. However, you can also take advantage of this tool in many different ways, especially in Affiliate Marketing. In this article, Optimal Agency will help you learn ways to apply Google Ads in Affiliate Marketing.

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What is Affiliate Marketing with Google Ads?

When doing Affiliate Marketing, the last touch point that helps you earn revenue is when customers click on your link and perform actions such as purchasing, registering, downloading applications, etc. To reach target customers, you can apply the following two methods:

• Reach customers with Free Traffic: Use SEO Blog, and deploy content on platforms Facebook, YouTube, TikTok, etc.
• Reach customers with Paid Traffic: Run ads on Facebook, Google, YouTube or TikTok.

So, you can understand that similar to Facebook Ads, making money as an Affiliate with Google Ads means you will pay to run ads for the product/service you want to sell. The only difference is that Google Ads will have more diverse forms of outreach than Facebook Ads. Specifically, there are two main forms of approach:

Active display:

• Search: Customers search for keywords related to the product, and your ad will appear in the search results.

Passive display:

• GDN (Google Display Network): Display your advertising banner on Google partner websites.
• Discovery: Place your advertising banners across platforms such as YouTube, Gmail, or Google’s Discovery Feed.

Using Google Ads in Affiliate Marketing not only helps you reach target customers effectively but also optimizes your ability to generate revenue through diverse and abundant Google Ads advertising forms.

Affiliate Marketing campaigns using Google Ads

Suitable campaign niches:

• D2C (Direct-to-Consumer) Campaigns: Campaigns related to home, lifestyle, household products, etc.
• Service and tourism campaigns: Travel services, hotels, tours, etc.
• Educational campaigns: Online courses, learning materials, training programs, etc.

Each campaign niche has different implementation methods to achieve the best results. When making affiliate money with Google Ads, you should consider choosing appropriate campaigns to optimize costs at the lowest level.

Before doing so, you need to clearly understand the violation policies that Google sets out to avoid having your advertising account locked. Some content violation policies from Google that you should review to deploy content more carefully include:

• Pornographic content
• Content that violates copyright
• Gambling content
• Political content
• Financial content (borrowing money, borrowing capital)
• …

Especially for campaigns in the financial niche, you need to deploy content very carefully and limit violations as much as possible to avoid having your account locked when running Google Ads.

How to apply Google Ads in Affiliate Marketing?

Thanks to Google Ads, Publishers do not need to focus too much on building a website or blog. Instead, just have a good Landing Page, designed to suit Affiliate campaigns. Currently, many Affiliate Networks like Rentrack provide ready-to-use Landing Pages, helping Publishers easily deploy and optimize their campaigns. Therefore, accompanying Affiliate Networks will help you shorten your money-making journey more quickly.

Step 1: Create a Google Ads account

Before applying Google Ads in Affiliate Marketing, we must create a Google Ads account, you need to prepare the following elements:

• A Gmail account that has not been used to run Google Ads.
• A Visa or MasterCard Debit card for payment.
• A website or Landing Page to introduce the product/service you want to sell.

Note: You can prepare your own Landing Page or use the available Landing Pages provided by Affiliate Network.

Step 2: Choose a business category and Affiliate campaign

Whether making money online or doing a traditional business, it is important that you clearly understand and choose the right campaign niche for yourself. This depends on your interests and expertise. Each niche campaign will have different implementation methods. For Affiliate Marketing with Google Ads, campaigns in the D2C, finance, or travel niches will be most suitable. The tendency of users to search for products in these niches will be more, increasing the rate of revenue generation and return on the cost you spent to deploy Google Ads.

Step 3: Check the reputation of the product you want to sell

Learning about products is an important step in the Affiliate Marketing process. To optimize your campaign, you need to clearly understand the features, advantages and uses of the product. This will help you easily introduce products to customers and identify the customers you want to target. Researching and understanding the most outstanding advantages of your product or service will help you optimize for higher conversion rates.
For example: In the Elsa Speak campaign at Rentracks launched in 2015. This product uses proprietary AI technology and provides more than 1500 lessons with experienced native teachers. Currently, the application has more than 10 million downloads from 101 countries around the world.

Step 4: Research about target customers

After evaluating your product in detail, the next step is to research your target customer group. This will help identify specific revenue sources for your product or service. As stated above, each product or service has its own target audience, and Google ads will help bring your site directly to those people. Therefore, a detailed outline of your target customer is extremely important to ensure the success of your product or service.

For example, apply to the Elsa Speak campaign. After understanding the product, we can outline an overview of the target customers of this campaign as follows:

• Age: 18 – 27 years old.
• Area: Vietnam.
• Occupation: Student, working person.
• Difficulties encountered: Afraid to communicate, afraid to pronounce, want to learn English with flexible time, anytime, anywhere.

By researching products and target customer behavior, you will save a lot of time in optimizing ads and increase the ability to create conversion rates compared to other competitors.

Step 5: Set an appropriate campaign budget

When entering the market, you may have heard many people say that doing Affiliate Marketing does not cost anything. This is true, but only if you use the “Free Traffic” form. However, with Google Ads, this is truly a form of investment. You will need to pay Google to run ads. The disadvantage of this form is that you have to accept the risk of losing the investment amount. But on the contrary, the cost will help you shorten time and reach a very large number of customers if you go in the right direction.

Step 6: Communicating false information will cause the campaign to be permanently banned

Spreading false information to customers in Affiliate Marketing campaigns is not a strange thing. Although this can help you earn quick revenue, the consequences are huge. When implementing Affiliate Marketing with Google Ads, conveying false information will not only cause you to be denied commissions from Advertisers but also risk being permanently banned from running by Affiliate Networks. Therefore, always be careful and comply with the regulations set by the Advertiser.

Some interesting facts about Affiliate Marketing using Google Ads

When applying Google Ads to Affiliate Marketing, you do not need to spend too much time building a website. Instead, you can create Landing Pages suitable for each product or use Landing Pages provided by Advertisers or Affiliate Networks you are cooperating with. This helps you quickly reach your target customers more easily.

Although anyone can do affiliate marketing with Google Ads, new publishers with little experience should not rush to spend money on Google ads and hope for sky-high revenue. This is a completely wrong thought. Using Google Ads helps you reach target customers quickly, but does not mean it is easy to generate revenue. To effectively deploy Google Ads, in addition to understanding your product and target audience, you also need basic knowledge of how to operate and optimize Google Ads to deliver good cost results and revenue.

Therefore, being an Affiliate with Google Ads is suitable for Publishers who are willing to spend some initial money on advertising and have basic knowledge of the Google Ads platform. If you are just starting and do not have at least the above 2 conditions, you can try Free Traffic or learn more about how to become an Affiliate with Google Ads from your predecessors or through instructional documents.

In the article on Optimal Agency, we have listed for you the detailed content in the most accurate way. We hope that the information we share can help you learn about Affiliate Marketing using Google Ads and successfully implement the Google Ads application process in Affiliate Marketing to increase your income.

You may want to know:

• Types of Google Ads advertising accounts you need to know
• How to effectively use Google Ads audience segments
• How to Google Ads audiences targeting

Frequently asked questions