When running ads, if your account gets locked and you no longer have any active accounts to spend from, this can be truly difficult. If you’ve encountered this situation or want to avoid having your account locked, pay attention to complying with Facebook’s advertising policies. So what is black hat, and how do you avoid policy violations when running Facebook ads? Check out the article below from Optimal Agency for more details!
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Signs that a Facebook Ad account is violating policies
A Facebook policy violation occurs when the product or service you’re advertising falls under the category of prohibited or restricted products according to the platform’s regulations. This means that even if your product doesn’t break any laws, if it doesn’t comply with Facebook’s own policies, your ad will either not be allowed to run or its reach will be limited. Facebook enforces a strict set of rules to ensure that both users and advertisers follow principles of safety, transparency, and fairness. These terms include guidelines for ad content, images, text, and restricted products like tobacco, alcohol, adult products, or services that violate user privacy and security. When running ads, businesses must carefully review Facebook’s advertising policies to avoid having their accounts locked, reducing the campaign’s effectiveness, or facing other penalties from the platform. Understanding and following these rules will not only help your ads reach the right audience but also help businesses avoid unnecessary risks while promoting products or services on Facebook.
Common reasons for Facebook Ad accounts violating policies
Here are some common cases of Facebook policy violations that you need to know when running ads:
Ads with 18+ elements
This violation often happens when advertising body care cosmetics or spa services. Since Facebook is a platform for all ages, any adult-themed images are strictly controlled. This means that even images showing a lot of skin or close-up body shots can result in Facebook flagging them as violations and locking your account. This is a common violation that can have serious impacts if the policies are not followed.
Ads featuring celebrity images
Using celebrity images in ads can also lead to Facebook policy violations. Celebrities have image rights and control over how their likeness is used. Facebook is very cautious about preventing the exploitation of celebrity images for misleading or fraudulent ads. Therefore, if you don’t have permission or proof of the right to use these images, your ad may be taken down, or your ad account may be locked.
Offensive content in posts
Posts containing offensive or uncomfortable content for viewers are also prone to black hat. These are usually ads deliberately designed to be controversial or provoke strong reactions to attract attention and interaction. However, Facebook prioritizes creating a healthy and friendly environment for users, so offensive content or content with negative effects will be labeled as inappropriate and quickly removed. This is one of the common reasons why many ads fail to effectively reach users.
Using before-and-after images
One unexpected violation is the use of before-and-after images to demonstrate product effectiveness. Sellers often use these images to clearly illustrate the change after using the product. However, Facebook believes that these images can be misleading about the real effectiveness and classifies them as untrustworthy advertising information. Therefore, using before-and-after images can lead to policy violations.
Trademark infringement in Ads
Another common violation is advertising counterfeit products imitating famous brands like Gucci, Chanel, Nike, Puma, etc. Facebook has a strict policy against promoting and selling counterfeit goods, so if you don’t have documentation proving the authenticity of your products, it’s best to avoid displaying logos or mentioning large brand names in your ad. Trademark violations are easily detected, especially during Facebook’s content sweeps.
Understanding and avoiding these black hat scenarios will help you create ad campaigns that comply with the rules and achieve higher success on the Facebook platform.
How to avoid policy violations when running Facebook ads?
To avoid policy violations when running ads on Facebook, prevention is the key. Using tricks to bypass Facebook’s review system may bring short-term results but poses many long-term risks. Therefore, comply with and implement these effective ways to avoid black hat:
Choose ad accounts with clear origins and healthy information for use
This method is particularly effective for ad campaigns with large budgets. You can buy ad accounts that have run successful campaigns and spent a lot of money on Facebook. These accounts often have high credibility, reducing the risk of being locked due to minor policy violations. Additionally, accounts with a good history are often given priority in cases of black hat, and Facebook may overlook minor infractions. However, make sure that the ad account you buy has a clear origin, a transparent activity history, and is not associated with major past violations. This will give you peace of mind when investing in an ad campaign without worrying about account lockouts.
Build natural ad content, interaction, and environment
One way to avoid Facebook policy violations is by creating a natural interaction environment. When your ad post receives positive engagement from users through likes, comments, and shares, Facebook will evaluate the content as healthy and trustworthy. This increases the credibility of your ad and can help you avoid minor black hat. To create natural engagement, you can share your post in groups with relevant topics or with an audience interested in your product/service. You can also enlist the help of friends, family, or reputable Facebook accounts to engage by liking, commenting, and sharing. Additionally, organizing small mini-games is another way to attract attention and engagement from users. However, the content and images of the post must be well-invested and visually appealing to increase attraction.
If during the ad run, Facebook sends a policy violation notification or requests the ad to be removed, check it content that violates Facebook policies carefully. This is often a sign that your ad has policy-related issues that need to be resolved to avoid affecting the ad activity on your main fan page.
Avoid advertising products and services that violate Facebook’s policies
One of the fundamental principles to avoid policy violations is not to advertise products listed under Facebook’s banned or restricted categories. Even if your product is legal under the law, if it does not comply with Facebook’s regulations, your ad still risks being blocked. Therefore, instead of risking running ads that pose a threat, strictly adhere to Facebook’s content policies.
Before running ads, carefully check the list of prohibited products, such as weapons, tobacco, products containing illegal substances, or other sensitive items. In addition, following advertising principles not only protects your account but also ensures the effectiveness of your ads and builds trust with users.
Complying with Facebook’s policies not only helps avoid the risk of account lockout but also helps you build more sustainable and effective ad campaigns.
The article from Optimal Agency has provided important information about Facebook black hat and how to avoid violating these policies. Hopefully, the article has helped you understand how to distinguish policy-violating ads and offers solutions for running successful ads on Facebook!
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FAQ
When running ads on Facebook in 2024, complying with content policies is very important, especially avoiding banned words. Words related to discrimination, pornography, tobacco, uncertified medical products, gambling services, or exaggerated claims about product effectiveness are closely monitored by Facebook. Additionally, using sensitive words related to appearance, such as “quick weight loss” or “body transformation,” may also result in your ad being rejected.
Running ads that violate policies on Facebook requires caution and an understanding of the platform’s regulations. Some people bypass the rules by using unclear images or content to avoid Facebook’s detection or creating new ad accounts to replace those that were locked. However, this method is very risky and could lead to permanent account suspension. Instead of bypassing the rules, following Facebook’s ad policies is always a safer and more sustainable solution.
