E-commerce platforms bring many benefits to businesses and shoppers. The purchasing process is optimized and the customer’s shopping experience is raised to a new level. For online businesses that want to reach many potential customers, e-commerce advertising is the most effective method. What is e-commerce advertising? How to build the best ecommerce advertising campaigns? Please follow the article below to understand better.
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What is ecommerce advertising?
It is an activity to introduce and promote paid products and services or sell online. Businesses create e-commerce ads on platforms such as Facebook, Instagram, Google,… This advertising method helps reach and attract potential customers and encourages them to make purchases.
Important factors when advertising ecommerce include organic search, social networks, email, video, and other online advertising channels. The goal of this type of advertising is to increase brand awareness, drive traffic, increase engagement, and drive sales. Additionally, you can reach out to specific groups of people interested in your product. At the same time, connect and keep in touch with customers through many platforms.
This is a method to promote your online store. Common types of e-commerce ads include display ads, search ads, banner ads, and rich media ads.
Ecommerce advertising strategy
To create the best ecommerce advertising campaigns, you need to have a suitable promotion strategy. It is the method you use to promote your products and online store to potential customers. Some of the most popular e-commerce advertising strategies:
- Use incentive programs and promotions on social networks to raise awareness of your business’s brand and products.
- Search advertising helps drive new customer searches based on targeting relevant keywords and placements.
- Retargeting campaigns track customers who have visited your website with relevant product ads.
- Multi-channel chat and messaging are tailored to the customer’s journey and purchasing behavior.
- One of the clever e-commerce advertising strategies is advertising using celebrities and influencers. Or advertise through 3rd party websites based on mutually beneficial affiliate partnerships.
Advertising will be effective on all platforms, but certain e-commerce platforms Shopify and BigCommerce will be suitable for certain promotional strategies.
How to build the best ecommerce advertising campaigns
Running successful ecommerce advertising campaigns requires advertisers to have a clear, specific strategy. There are some methods that you can refer to and apply when creating e-commerce ads for your business:
Ensure advertising content is vivid
Instead of using text-only ads, you should build attractive advertising content by adding eye-catching and vivid related images and videos. This will quickly attract the attention of target customers and they can understand and visualize the outstanding features and benefits of using the product.
You should use images to tell a story about your brand or product and evoke customer emotions. This works better when you focus on delivering value and product features.
Optimized for mobile devices
Most potential customers access e-commerce stores, browse news, and purchases via mobile devices. Therefore, creating your e-commerce ads must be optimized for mobile. Ensure to engage customers regardless of their location and device. Besides, you need to ensure that the images, landing pages, and checkout process of your ecommerce ad are responsive. Provides a seamless experience across a variety of screen sizes.
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Use multiple image carousel posts
Showing an entire category in one ad or conveying all the benefits of a product in just one photo is often quite difficult. You can now choose carousel ads on Facebook and Instagram. If you choose this type of ad, you can introduce many different products or highlight many features in each card that users can scroll through.
Perform post-click optimization
Many ecommerce advertisers often focus their optimization efforts only on the ad level. They often will not pay attention to the post-click experience including the landing page where users are redirected when they click on the ad. That leads to a personalization gap and increased bounce rates.
Ensure your landing page always matches your ad, has a call to action (CTA), and provides relevant information. At the same time, optimize the landing page with a seamless payment process and bring a smooth experience to customers.
Conversion rate optimization
To increase conversion rates, test and optimize different elements of your ecommerce ads. If you want to optimize conversion rates by collecting, analyzing then hypothesizing, and A/B testing. Experiment with different versions of your ads, images, headlines, calls to action (CTA), and placement.
Use UGC content for advertising
Include customer reviews and social media posts that mention your brand. If you include these assets in your ecommerce ads, it will add authenticity to your advertising campaigns.
Provide an omnichannel experience
Ensure all your advertising channels are linked together and users can switch seamlessly between different channels. This provides a smooth experience for customers at every touchpoint in their purchasing journey.
Targeting and retargeting on social networks
You can target your audience based on demographics, interests, and behavior on social networks like Facebook and Instagram. Ensure your targeting is accurate to increase your chances of attracting the attention of potential customers. Especially, those groups of people who are most likely to be interested in your product.
Retargeting will allow you to re-engage users who have interacted with your business’s ads or visited your website but have not completed payment. Use the Pixel feature to track website visitors and customer actions to retarget with personalized ads.
If you want to deploy ecommerce advertising campaigns on Facebook, Google, and TikTok successfully and effectively. Please use Optimal Agency’s advertising account rental service. You will be granted a high, stable Trust Agency account with the best fees on the market and many attractive incentives.
We are a partner of Google, Facebook, and TikTok with a diverse inventory of advertising accounts to meet all customer needs. Using our account, you can be completely assured of the quality: campaign approval, spent strongly, fast ad approval, best bid, and rarely locked. All accounts at Optimal are thoroughly vetted before being issued to customers.
Our team of experts will support you wholeheartedly 24/7: account setup, cloaking policy violation links with an internal link cloaking system that is safer and more effective than any product on the market, content consulting, optimizing ads, support set camps,… In addition, we also help handle issues related to accounts disabled due to policy violations. For details about the service and to receive the best quote, contact the hotline: +84819004282!
Tips for optimizing advertising on e-commerce platforms
When running e-commerce advertising, you need to pay attention to the following to build the best e-commerce advertising campaign:
Understanding your target audience is the basis for the success of any e-commerce advertising campaign. Therefore, you need to sketch a portrait of the target customer you want to target, their needs, interests, and behaviors.
You can conduct market research to determine your target audience’s demographics, psychographics, and buying habits. Besides, you need to learn about your customers’ age, gender, location, lifestyle, and preferences. Use tools like surveys, interviews, and analytics platforms to collect valuable data.
Use customer information analysis tools such as Google (Analytics) and Facebook to identify trends. In addition, understand traffic sources to maximize your ad targeting based on real-time data. This will help you create attractive, attractive advertising that hits the target audience’s psychology.
In addition, you need to build a store on e-commerce platforms with a clear and professional layout. Instead of advertising on one platform, you should advertise on many ecommerce platforms. Because each floor will have different policies and target customers. To optimize sales, advertising on multiple platforms will be chosen to bring high efficiency.
Regarding ecommerce advertising content, you need to ensure it is attractive and attractive to customers too. By designing quality, eye-catching, and sharp images with appropriate sizes. Besides, you can insert additional information about the product.
Product names and descriptions need to ensure SEO standards, specifically, they need to contain competitive keywords in the product name and describe additional related keywords to increase bidding rates. Hashtags contain product keywords. On the other hand, you can add promotional videos on the ecommerce platform to not only increase customer experience but reduce page bounce rate,…
Although running ecommerce ads will help increase traffic to your sales website. But you need to ensure your landing page is optimized to convert traffic into sales. Because if your store on the ecommerce platform is not continuously optimized, the bounce rate is very high and the conversion rate is low, leading to a waste of the advertising budget.
Therefore, in addition to understanding your customers, you need to ensure your website is responsive and compatible with many devices of the same screen size. Compress your images before uploading them to the web, and make sure your site has simple navigation, logical categorization, and clear product descriptions. Besides, you should optimize each product page to ensure good-quality images and outstanding calls to action,…
Above are all the shares on how to create the best ecommerce advertising campaigns. Hopefully, this information will be useful to you and help you deploy the most successful and effective advertising campaigns!
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Frequently asked questions
Repeat customers are the easiest to reach because they are people who already know about your business’s product brand. They have visited and interacted with your sales website. Therefore, you must apply some strategies to keep them coming back and motivate them to take action to increase sales.
You should not target advertising to people under 18 years of age when deploying ecommerce advertising campaigns. This is a target group that can bring high conversion rates but low payment ability and high order return rates. This affects business operations, revenue, and profits of the enterprise.
