According to experts, Facebook is currently one of the most effective and optimized advertising platforms. Facebook ads help businesses reach target customers, promote products and services, and boost sales. To create successful advertising campaigns on Facebook, the quality of the account is one of the factors advertisers need to pay attention to. However, how can you determine if a Facebook ad account is good quality? In this article, Optimal Agency will share how to check the quality of a Facebook ad account.
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Why is it necessary to check the quality of a Facebook ad account?
When running Facebook ads, checking the quality of the ad account is the first thing you need to do. This is because it significantly impacts the performance of the Facebook Ads campaign and offers the following benefits:
By checking the quality of the Facebook ad account, you can avoid unwanted risks and have your campaign approved quickly. It also helps avoid being flagged by Facebook as spam, violating policies, or having your ad account temporarily suspended.
Through the checking process, you will know whether your current account is eligible to run ads. If the ad account operates according to the proper procedures and complies with Facebook’s regulations, it will ensure that the campaign runs smoothly, operates effectively, and optimizes costs.
Checking the account will help advertisers detect and fix technical issues. The platform also offers suggestions and recommendations to optimize Facebook ads, enhancing the effectiveness of the campaign to achieve the best results.
Improve the quality of the Fanpage by checking the account quality to avoid spam or fake accounts. This helps enhance the quality of the Fanpage, maintain credibility, and build trust with customers.
How to check the quality of a Facebook ad account
Checking the quality between a personal account and a Fanpage account on Facebook differs clearly. The quality of a Facebook account should be checked not only when problems arise or ads are rejected but should be done regularly. Below are the steps to check the quality of a Facebook Ads account:
For personal accounts
For this type of account, you can check the account’s quality by accessing the Ads Manager of the Facebook account. Then, in the Account tab, select Check Account Quality. Alternatively, you can log in to your Facebook account and visit the link: https://www.Facebook.com/accountquality/.
Facebook will immediately display a report with indicators such as trustworthiness, integrity, features, and ad performance. Check these indicators and evaluate the quality of the ad account based on Facebook’s criteria. If there are issues, Facebook will suggest solutions to improve the ad account quality. After checking the ad account quality, you need to comply with Facebook’s rules and policies to minimize the risk of violations and ensure account quality.
For Fanpage ad accounts
If you want to check the quality of an ad account with a Fanpage on Facebook, go to the Fanpage management page. Then select the Support tab, and choose Check Page Quality. You will then see a scorecard that evaluates the page’s quality, and if the score is high, your page has good quality.
This scorecard includes indicators such as the completeness and accuracy of page information, user interaction, content quality, and policy compliance. Review the page quality assessment indicators based on Facebook’s criteria. If there are any issues, Facebook will provide suggestions for improving the page’s quality.
Alternatively, you can log in to your personal Facebook account and select the Fanpage you want to check. Choose the Support tab in the top right corner of the page and click on Page Quality. If a green checkmark is displayed, it means the Fanpage is in the best state and can start running ads immediately.
Maintain and regularly interact with followers on the Fanpage to keep the page in the best quality. However, all content on the Fanpage must fully comply with Facebook’s policies and community standards.
How to improve the quality of a Facebook ad account?
If you know how to check the quality of a Facebook ad account, you should improve the account quality using the following methods to enhance the effectiveness of your advertising campaign:
Use accurate information for the account
The use of accurate information plays an important role in ensuring the quality and reliability of a Facebook ad account. When setting up the account, you should update complete information such as name, email, and phone number to verify the account. In case of incorrect information, you may encounter issues such as account suspension, inability to advertise, or limited access. Therefore, using accurate information for Facebook Ads accounts is necessary to help you avoid risks and gain customer trust.
Consistent information used on Facebook
To enhance the consistency of information on Facebook, you need to enter accurate information that complies with the platform’s standards. Specifically, the account name must match the name of the Visa cardholder. When using authentic information, if any issues arise, Facebook will quickly and thoroughly resolve them.
Avoid using multiple accounts on one device
When you log in and use multiple accounts on the same device, Facebook considers this suspicious behavior. This can lead to the ad account being locked or restricted from advertising. To avoid this risk, you should use a separate device for each ad account. If you need to manage multiple ad accounts, use different devices or Facebook’s account management tools for effective management.
Run Facebook ads naturally
Running ads naturally without knowledge or experience will help you better understand how the advertising platform works and develop effective ad strategies. Limiting the use of tricks and focusing on natural advertising will be appreciated by Facebook for transparency and will reduce account suspension.
If your account is disabled during the advertising process, you can submit a report to Facebook and affirm that you did not violate any policies. Facebook’s support team will handle it promptly and efficiently.
By checking the quality of the Facebook ad account, you ensure that the account is of good quality and reliable, helping you avoid risks. Moreover, the ad campaign will operate efficiently and optimize costs.
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FAQ
A well-quality account will be highly rated by Facebook and will reach more people, achieving higher effectiveness in marketing and advertising activities. The factors used to evaluate a good-quality Facebook Ads account include:
Completeness and accuracy of information: This evaluates the completeness and accuracy of the information on the page, including the page name, address, website, and description.
User interaction: Evaluates the level of interaction between the page and users, such as responding to comments and messages.
Content quality: Evaluates the quality of content on the page, including posts, events, images, and videos.
Policy compliance: Reflects the level of compliance with Facebook’s policies and regulations.
Checking the quality of a Facebook ad account is something advertisers should do regularly. Regular checks allow advertisers to know that their ad campaigns are running effectively. It also helps detect and resolve issues in the ad campaign as soon as they arise. By monitoring and evaluating results, you can better understand the campaign’s performance and adjust strategies and budget allocation accordingly. Focus on ad campaigns with high conversion rates to increase revenue and maximize profits.
