When running Tiktok ads, choosing the right advertising objective is an important factor to ensure the effectiveness of the campaign. Moreover, choosing the right advertising objective can help display the ads to the appropriate audience, increasing the potential for customer reach, enhancing sales, and optimizing the budget effectively. Today, Optimal Agency will share with you how to choose the right Tiktok advertising objective.
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Why should you run TikTok ads?
TikTok is a social media platform with the second highest number of downloads and usage. Therefore, it is a significant venue for many businesses to advertise products and services.
The platform’s format of short, engaging videos allows advertisers to convey messages quickly and creatively. This approach helps make TikTok ads less overt and more comfortable for viewers.
If you correctly identify TikTok advertising objectives and optimize your campaign, your business can reach many potential customers who need your products or services, quickly increasing conversion rates.
This social media platform offers various advertising options that help businesses achieve their ads and business objectives. Each type of ads has unique features that attract users to watch the ads more than other media channels.
TikTok is a video social network with a wide-reaching influence, targeting young users who are quick to catch on to new trends and enjoy new fads. Ads campaigns on TikTok should aim for content that resonates with this target audience.
TikTok ads is considered an effective media channel with low costs. Many businesses have run ads and sold products on this platform to increase sales and optimize costs effectively.
Moreover, TikTok’s Ad Manager provides a dashboard with detailed statistics on advertising effectiveness. Businesses can easily track, evaluate, and control their TikTok Ads campaigns and develop the most suitable optimization solutions.
Factors that affect choosing the right Tiktok advertising objective
Choosing the right TikTok advertising objectives is crucial for an effective campaign. The factors that affect choose the right Tiktok advertising objective are:
Business objectives
Each business has different objectives during its development. Corresponding to these business objectives, the TikTok ads campaign should have suitable advertising objectives. When selecting TikTok advertising objectives, ensure they align with and help achieve your business goals.
Target customers
Before starting a TikTok ads campaign, you need to identify your target customers. This may involve researching and analyzing target customers based on age, gender, interests, online behavior,… By understanding your audience, you can more easily choose suitable advertising objectives on TikTok.
Advertising budget
Depending on the development stage of the business, different objectives may be pursued. Depending on your business’s financial resources, you can choose advertising objectives that align with your development direction and budget. Objectives that aim to convert into sales and increase profits require a larger budget for TikTok Ads campaigns.
Collected data
Using data and analysis is crucial to assess the effectiveness of a TikTok ads campaign. By collecting and analyzing data from your ads campaign on TikTok, you can better understand customer behavior to adjust your advertising objectives accordingly.
How to choose the right Tiktok advertising objective?
In TikTok Ads, the objective refers to the specific outcomes that advertisers aim to achieve through their TikTok ads campaigns. TikTok offers several advertising objectives that advertisers can choose from, depending on their marketing goals and target audience.
In the TikTok Ad Manager, you can choose from three types of objectives based on the customer’s purchasing journey stages: Awareness, Consideration, and Conversion.
Awareness
At this stage, you can use the Reach objective to enhance brand recognition and reach as many people as possible with your TikTok ads. This objective is well-suited for brand-building campaigns, increasing awareness, enhancing recognition, and building trust with potential customers.
However, before creating a TikTok Ads campaign with the Reach objective, you need to consider whether the main goal of the marketing activity aligns with the campaign’s objective. Also, think about the frequency of ad appearances. If you choose the Reach objective for your TikTok advertising campaign, the bidding method is CPM (cost per thousand impressions).
Consideration
This is the second stage in the customer’s purchasing journey. It’s a crucial stage for customers to consider whether your product or service is the right choice. The main goal at this stage is to make customers remember your brand and request more information. There are three advertising objectives suitable for deploying TikTok Ads campaigns at this stage:
Traffic
If you choose this objective, your ads will not only be shown to a broad audience but also direct them to your website or landing page. Here, you can introduce your products, highlighting their benefits in solving the customer’s problems.
One important consideration when setting up a TikTok Ads campaign with the Traffic objective is:
You can direct viewers to your website or app, depending on your specific goals and objectives. If you have an app, you can target people who have downloaded it. This can be done by selecting the Custom Audience option in the Audience section when creating your ad group.
Video views
When you choose this objective for your TikTok Ads campaign, your ad will be shown to users who are more likely to watch your ad. This may be a good choice for larger businesses that want to focus on getting more views on their advertisements rather than just reaching a broad audience.
The advertising bid method for the Video Views objective is CPV, meaning you pay for each video view. The cost depends on the number of people who view your ad, not the number of times the ad is displayed.
If you create an ad campaign with this objective, consider factors such as marketing goals. How much are you willing to pay per video view, and what is your goal for optimizing video views?
Community Interaction
The TikTok advertising objective here aims to attract more users to interact with your TikTok account. This helps brands increase traffic by attracting more followers and enhancing your TikTok Profile. To optimize the TikTok advertising campaign when you choose this objective, you should note that:
- Use a TikTok Business Account: This account gives you access to advanced features and analytical tools.
- Leverage both organic and paid methods to achieve better business results.
- Focus on increasing followers: More followers mean more impact on TikTok. Accounts with over a million followers show an average engagement rate that is 15% higher than usual.
- Monitor and measure the performance of your TikTok advertising campaign during the testing phase to develop an appropriate improvement strategy.
- Enhance creativity by trying various creative methods to produce quality content.
Conversion
A TikTok Ads campaign with a conversion objective is suitable for businesses that want to encourage customers to take a desired action. You can choose between website conversion and app advertisement.
Website conversion
If you want to focus on getting people to take real action on your website, this is the suitable objective. You can easily increase sales if TikTok users download your app, sign up on your website, add items to their cart, or purchase your products.
When using this advertising objective, it increases website traffic and directs many people to your TikTok Instant Page. It also improves the ad distribution optimization process based on events occurring on the TikTok Instant Page.
Use web measurement solutions like TikTok Pixel, Web Event API, and Advanced Matching to optimize ad distribution and track performance. Also, enhance ad distribution optimization based on Clicks, Conversions, and Value.
Create potential customer
This TikTok advertising objective is suitable when you want to gather information about potential customers. It allows you to create video ads connected to an Instant Form, which is a form for collecting basic user information such as name and email. You can also customize the form to ask questions related to your business, like purchase frequency,…
Deploying a TikTok Ads campaign with this objective can increase your conversion rate with instant forms. Also, adjust unique messages to suit your target audience. Drive traffic to your website and automate the TikTok ads campaign deployment process.
App ads
When you want to attract many users to download and use your app, choose the app advertisement objective when deploying a TikTok Ads campaign. TikTok’s algorithm will find people most likely to install your app, not just click on a link. You can choose between App Install ads or App Retargeting.
If you choose App Installs, TikTok’s algorithm will direct users to your app’s download page on Google Play or the App Store. Meanwhile, choosing App Retargeting can be used to re-engage your current app users.
Based on your marketing goals, you can determine how TikTok enhances ad distribution through Call-to-Action buttons, App Store installs, or In-App Events (AEO), In-App Event Installs, and Value.
By selecting the right TikTok advertising objectives, you can ensure that your campaign is deployed correctly and achieves the best results. We hope this information helps you successfully deploy a TikTok Ads campaign with high conversion rates and maximum sales increase.
Please see more:
- How to increase follow TikTok fast that you should know
- How to register a TikTok shop account quickly and simply
- What is the best way to optimize TikTok ads?
FAQ
For TikTok advertising, the best objective is to boost sales. Ads campaigns aimed at increasing sales typically focus on two key metrics: Click-Through Rate (CTR) and Cost Per Mille (CPM). To achieve this, the content for these campaigns needs to evoke interest, being engaging enough to lead viewers to make a purchase.
Suppose you want an effective TikTok Ads campaign. In that case, it is not only essential to choose the correct objective and accurately target your audience but also to create engaging and appealing video ads that provide a seamless and compelling experience, capturing the attention of your target customers.
When your TikTok ads appear natural and align with the content users are seeking, they not only attract more views but also reach more potential customers.
