A professional advertising agency needs to prepare a Facebook advertising contract to sign with customers when collaborating. When customers choose your advertising services, they will need a contract or invoice to ensure their rights. If you do not know how to create a Facebook Ads contract template, follow the article below to understand more!
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What is a Facebook advertising contract?
It is an agreement between the service provider and the user of Facebook advertising services. It includes binding terms regarding the responsibilities and obligations that both parties must fulfill.
According to Article 2 of the Advertising Law 2012, as amended in 2018, advertising products include content and forms of advertising expressed through images, sound, voice, written text, symbols, colors, light, and similar forms.
In which the user of advertising services is responsible for paying the service provider to perform tasks: promoting and introducing products to customers, to achieve the advertising goals set. The service costs will be clearly stated in the Facebook advertising contract based on the advertising results agreed upon by both parties beforehand.
In addition, create a Facebook Ads contract template, there is also information about the level, and professional competence of the advertising agency, and the success of past Facebook Ads campaigns. Advertising solutions are provided to customers along with specific payment terms, rules, and other important conditions that both parties must adhere to.
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Why do you need a Facebook advertising contract?
If you are a company providing Facebook advertising services, you need to have a signed contract with customers for the following reasons:
Ensure transparency
Having a Facebook advertising contract will ensure transparency about the service between the two parties. Clear terms and conditions will be reflected in the contract, helping both parties understand their commitments and responsibilities.
Ensure the rights of both parties
Creating a Facebook advertising contract will protect the rights of your business and customers. Terms regarding the scope of services, implementation time, fees, and contract termination and cancellation conditions will be agreed upon and reflected in the contract. Both parties must be responsible for compliance and implementation according to the contract. This helps minimize disputes and mitigate risks when compensating for breaches of contract.
Enhance credibility
A business providing Facebook advertising services with a professional contract will enhance credibility in the eyes of customers. This is crucial in the online advertising field where customers often face many risks of fraud. The contract will create trust and peace of mind for customers when working with an advertising agency.
The main factors in the Facebook advertising contract template
To create a Facebook Ads contract template, you need to pay attention to the following factors that should be included in the contract content:
Parties involved
Clearly define the parties involved in the contract, including the business, advertising organization, and customer.
Advertising objectives
Specify specific advertising objectives: increase sales, enhance brand awareness, increase website traffic, etc. Based on the advertising objectives chosen by the customer, you can determine specific advertising parameters that will be run. Including advertising format, advertising components, targeting criteria, and other parameters.
At the same time, identify the advertising performance metrics (KPI) to measure the success of the advertising campaign: click-through rate, impressions, conversions, etc.
Contract value
Show the financial value of the Facebook advertising contract, including the total expected value and related payment invoices.
Time and scope
Specify the start and end dates of the campaign, designate the duration of the advertising to be displayed on Facebook, the advertising positions, and locations.
Budget and Payment Terms
Clear terms related to the budget for advertising campaigns, payment schedules, and any fees or charges incurred.
Contract Content
Specify the detailed content of the advertisement, including the message, images, videos, sound, and restrictions on inappropriate content or legal violations.
Rights and Responsibilities of the Parties
Define intellectual property rights, rights to use images and brand names, as well as the responsibilities of each party in the contract execution process.
Parties must adhere to Facebook’s advertising policies and principles to avoid violations leading to the suspension or termination of advertising campaigns.
General Commitment Content
List the commitments and general agreements that both parties have agreed to and ensure compliance throughout the effective contract period. Additionally, there are provisions to protect confidential information shared between the parties during the advertising campaign.
>>>Learn more: facebook dropship ads
Contract Termination and Compensation Terms
Conditions under which either party may terminate the contract include any notice periods or penalties for early termination.
In the event of legal issues arising from the advertising campaign, this clause will allocate legal responsibilities and compensation between the two parties.
Dispute Resolution
Regarding dispute resolution mechanisms between the parties, including arbitration or mediation. It is especially important for both parties to carefully review and understand the advertising contract terms on Facebook before signing any agreements. You may seek legal advice to ensure the contract meets the specific needs and requirements of the advertiser and Facebook.
Signatures of Both Parties
Ensure that the signatures of official representatives from both parties are recorded, confirming the agreement and acceptance of the terms in the contract.
You can refer to some sample links for Facebook advertising contracts at:
Link 1: https://docs.google.com/document/d/1OtYGeoH6WbICaq6yZZhl078-fH4A-N4M/edit
Link 2: https://docs.google.com/document/d/1yKKBP9HCU4fYGYNppQA-gpod3cBo7DdT/edit
Link 3: https://docs.google.com/document/d/13u9_DV5h744YAf7BSu5kADVgwo2BRIAl/edit
Attention when create a Facebook Ads contract template
During the process of drafting a Facebook advertising service contract, you need to pay attention to the following:
Understand, and clearly define the objectives and specific advertising results that the client wants to achieve from the Facebook advertising campaign. This creates agreement between the two parties on the objectives and implementation plan.
Clearly define the content, advertising format, budget, time, and other specific requirements for advertising on Facebook to avoid misunderstandings and disputes later.
Ensure maximum security of the contract, especially not disclosing important information about the client and the Facebook advertising campaign to third parties.
Carefully consider before signing to ensure that both parties have read and understood the terms of the contract to avoid unnecessary disputes and litigation.
That’s how Optimal Agency has guided you on creating the most standard Facebook advertising contract template today. Hopefully, you understand and can successfully apply it to ensure the rights of your advertising business and clients.
Please see more:
- Top 5 reputable Facebook ad agency account rental units
- How to link Google Analytics with Google Ads easily
- How to create Facebook ads Bot quickly and simply
Frequently asked questions
Entirely possible. However, having an advertising contract on Facebook will ensure your rights. Especially the obligation that the service provider must fulfill the commitments they drafted in the contract as well as you need to complete the obligations agreed upon in the contract. Having an advertising contract will enhance transparency and credibility between the two parties.
Contract templates for running Facebook Ads do not allow the promotion of the following products:
Tobacco products, alcohol, and beer with an alcohol content of 15 degrees or more.
Breast milk substitutes for children under 24 months of age and nutritional supplements for children.
Prescription drugs, unless recommended or restricted by a competent state agency.
Aphrodisiac products and goods. Hunting guns, hunting rifle bullets, sports weapons, and other types of violent products and goods.
When advertising products on Facebook, the ads will not be approved and will even affect the advertising account and Fanpage due to violates Facebook’s policies. Those who want to use Facebook advertising rental services need to pay attention to this.
