Online business has become a popular trend today. To serve sales activities, introduce and promote products and brands to target customers quickly, you need to create a Fanpage. However, not everyone knows how to create a professional sales page, attract many target customers, and increase the number of orders. In the article below, Optimal Agency will share with you how to create an attractive and professional Facebook sales page.
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Why do you need to create a sales Fanpage on Facebook?
Fanpage is a page representing businesses and organizations to promote brands, connect with people, and increase community interaction. Compared to a personal Facebook account, a Fanpage can spread information faster and reach users better. That’s why Fanpage can bring high commercial efficiency. Creating a sales page on Facebook brings many benefits to businesses as follows:
Expand your reach to potential customers compared to a personal Facebook account that only reaches on a friend scale. This helps businesses expand potential markets, increase the ability to attract new customers, and build competitive advantages.
A Facebook fan page created with full information and receiving many positive reviews from customers will build customer trust. At the same time, enhance brand reputation and promotes order conversion rate.
Create direct connections and interactions between businesses and customers. Businesses can answer all customer questions and conduct campaigns to promote products, services, incentive programs, and brands on Fanpage.
By creating a sales page on Facebook, businesses can increase traffic to other sales pages such as websites like Shopee. At the same time, optimize marketing costs and maximize revenue.
Facebook provides many analysis tools for Fanpage such as Facebook Insight to help advertisers better understand customer behavior and measure advertising campaigns. From there, businesses can adjust their advertising strategies accordingly to achieve good results.
When creating a community of people interested in products and services, Fanpage not only helps sell but also creates an environment for people to discuss and share. Businesses can further explore customer needs to develop their business.
Detailed instructions on how to create a sales page on Facebook
Before creating a sales Fanpage, you need to have a personal Facebook account and then log in to your account. Any information on personal accounts will not be displayed on the Page. However, when you are a Page administrator, you need to log in to your Facebook account to access and manage the page. If you want to create a sales page on Facebook, follow these instructions:
Create a sales Fanpage
Access the link: https://www.facebook.com/pages/creation/ to create a Facebook page. Next, fill in the required information including page name, category, and page description. For the name of your sales page, you should choose a name that is short, easy to remember and reflects your brand’s personality. For categories, you need to choose the item that best describes the field you are doing business. Facebook suggests a number of related options, you can choose up to 3 suggestions. Regarding the description, you should summarize information about the business and the products provided. The maximum character limit for this section is 255 characters, then click Create page.
Add profile photo and cover photo
After creating the page, complete the page setup, specifically adding an avatar and cover photo. Images are the element that attracts and impresses viewers. Therefore, you need to ensure that your profile photo and cover photo are attractive and of the best quality. Besides, you also need to choose photos that match your brand and increase recognition for your business.
First, upload your profile picture first, this image will appear with your business name in search results or when you interact with users. To make your brand easily recognizable, choose the logo as the representative image for the page. Make sure the image size is 170×170 pixels, important details are in the center of the image. Once you have chosen a suitable photo, go to add a representative photo.
Next, you need to choose a cover photo for your Facebook page. Because this is the featured photo on the Page, the content on the photo must help customers better understand the business and convey the information and strategies being implemented. You should keep your cover photo at 1640×856 pixels. Once you have chosen the cover photo you like, click Add Cover Photo.
Create a username for the sales page
Creating a name for a person, also known as creating a URL or web address for a sales Fanpage, helps customers remember and find you on Facebook more easily. The sales page URL has a maximum character limit of 50 characters, however, you should name it similar to the Fanpage or brand name.
To create a username for your sales Fanpage, click Create Username on the Page preview. Next, enter the username you want to use and Facebook will let you know if the username is available. Finally, click Done to complete creating a username for the sales page.
Add detailed information about the business
Finish setting up the page by adding the details. Fill out the fields in the About section because this is what customers are interested in when searching for business information on Facebook. To add detailed information to the page, go to the Page Setup section to expand it called Providing information and options. Next, fill in the required information in the boxes and start completing the sales page.
Regarding business information, you should add opening hours, closing hours, website, email, phone number,… accurately because detailed information about this business will appear in search results. To add contact information about your business, click Edit information in the toolbar on the left side of the screen and then enter the information.
Additionally, you need to add a call-to-action (CTA) button to encourage viewers to learn more about your business. To add a CTA, click the blue box that says Add Button, then select the type of button you want to add. If you want to improve sales efficiency, you can add your business location. To complete the information to set up the sales page on Facebook, click the Save button.
Upload your first post
Once you are done creating the page, you should post some valuable content on the page. You can create introductory posts or share events and offers. In addition to creating your first post, you can post videos about your brand to attract viewers. Make sure all content posted on your Page brings value to customers.
Invite friends to like the page
Once you have provided complete information and built a professional identity for the page. The final step is to invite your existing friends on your personal Facebook to like the Fanpage. Scroll down to the bottom of the Page Setup section expand the section called About Page and click the Invite Friends button to display your personal Facebook friends list. Next, select the friends you want to invite and click the Send invitation box.
How to optimize your Fanpage to make your sales more attractive and professional?
For newly created Fanpages, you should optimize the content on the page to increase competitive advantage and attract more target customers. After applying how to create a sales page on Facebook, you need to understand the method of building an effective sales Fanpage:
Post diverse and regular content on the site
To increase your online presence and build trust and credibility for your Fanpage, you should post content regularly. When Fanpage has a certain level of trust with customers, it will promote interaction and increase the conversion rate to sales.
The content posted on the page needs to be diverse. Instead of focusing on sales content, you should add content that provides useful information for customers. This helps your Fanpage become more attractive and attract more target customers because it brings them more value.
Post at the right time
Each Fanpage targets a different target audience and the time frame in which the target audience is active on Facebook is also different. You should post on your Fanpage during the hours when your target audience visits Facebook the most to increase reach and interaction. To know the golden hours for posting on Facebook, use Facebook’s Traffic Analysis Report feature. From there, create a plan for posting content and running ads to help increase interaction for the sales Fanpage.
Pin featured posts to the top of the page
For important articles, updating the latest information on attractive offers and promotions, you should pin them to the top of the page. This will help attract customers’ attention quickly when they visit the page. To put a post at the top of your Page, you can post a new post or search for an existing post. Then click the three dots at the top right of the post and then click Pin to the top.
Actively interact with users
If you want to increase traffic to your sales Fanpage, you should actively interact with customers through comments and messages. Interact openly, and show a friendly and enthusiastic attitude to build trust with customers. From there, increase reach to customers, increase interaction, and promote order conversion rate. Additionally, businesses should interact with other relevant sites.
Link your Facebook page to other websites
To improve the reputation of your Fanpage and increase traffic, you can link your Facebook page to other websites. You can place the Fanpage link at the end of the post or in appropriate places on your website. On the other hand, you can cooperate with bloggers to place Fanpage links to help increase traffic.
So, we have shown you how to create a professional Facebook sales page and optimize it to increase traffic. Through the specific instructions above, we hope that you can successfully apply them to create an effective sales page to help increase sales and develop your brand.
Please see more:
- Mistakes to avoid in Fanpage content management
- The most popular competitor fanpage analysis tool today
- How to get back a Fanpage that has lost administrative rights quickly
FAQ
When creating a sales page on Facebook, you should prioritize naming it according to keywords or product names instead of naming it according to the name you like. This will help customers easily find you because they just need to search by product name or brand and Facebook will suggest your Fanpage name. Then users can find and access your Fanpage quickly.
To attract the attention of potential customers on your sales page, you should optimize the above content to suit their needs and desires. In addition, you can run Fanpage ads, organize mini giveaways, or livestream sales. This not only helps the sales page on Facebook have more interactions but also increases the conversion rate to sales.
