Zalo is a popular social network in Vietnam that provides a free messaging and calling platform for all users. Recently, Zalo has developed an additional feature called Zalo Official Account to support businesses to reach and interact with potential customers and expand their business activities. To better understand this feature and how to create a Zalo Official Account, please follow the article below by Optimal Agency!
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What is a Zalo Official Account?
A Zalo account dedicated to businesses and organizations provides many useful features to help companies promote products, take care of customers, and interact with the community effectively with sales options including a Zalo Page, personal Zalo, or Zalo Shop. By creating a Zalo Official Account, you can carry out Marketing campaigns to achieve business goals.
Similar to an online store on Zalo, where businesses can display products, provide information about promotions or offers, and chat directly with customers. Businesses can use the Zalo Official Account to send mass messages, organize virtual events, and sell directly on the application. This tool provides data on campaign performance reports so you can make accurate business decisions.
Why use the Zalo Official Account?
Effective customer outreach
Zalo Official Account is a feature integrated into the Zalo application that allows businesses to reach and interact directly with customers quickly and conveniently. This tool allows 100% access to interested people in each post. The Zalo Broadcast feature allows users to send free messages to the personal mailboxes of interested people. You can post regularly to increase interaction with users thanks to the Zalo Post feature. In addition, you can also run ads on the Zalo application and create a store using the Zalo Store feature.
Improve brand recognition
The Zalo social network has hundreds of millions of users, so when you create a Zalo Official Account, you can reach a large number of potential customers. All Zalo Official Accounts currently display the names of businesses and organizations. Using Zalo Official Accounts to send messages or interact with customers regularly will promote brand recognition in the minds of customers.
Improve customer experience
Zalo Official Accounts are the official pages of businesses that are carefully censored for information. Companies can provide information about products, promotions, and important information to customers. By updating the latest information, businesses can improve the customer experience. At the same time, enhances the professionalism and reputation of the business. Every customer who purchases on the Zalo Official Account feels secure and confident in the products and services provided by the business.
Increase interaction
By creating a Zalo Official Account, businesses can send messages, and use chatbots to provide information about products or promotions to support customers quickly. This helps improve customer service, increase interaction, and build good relationships between businesses and customers.
Save costs
For businesses with limited resources, the Zalo Official Account is the optimal solution. Because businesses can invest in advertising campaigns or use media to effectively reach customers without having to invest a lot of money.
Monitor and evaluate campaign effectiveness
Zalo Official Account provides analysis and reporting tools to monitor and evaluate the effectiveness of marketing, advertising, and customer interaction campaigns. This will help you better understand your customers and make informed decisions based on the data you collect to achieve your business goals.
So is running Zalo ads effective? Let’s find the answer today.
Zalo Official Account Classification
Currently, Zalo Official Accounts are divided into 3 main types used for different purposes and incentives. Depending on your needs, you can choose to open 1 of 3 accounts:
Business Official Account
This is the top choice for businesses, organizations, and individuals who want to build their brand and do business to reach target customers on Zalo. This type of account is registered by businesses under the business name or the business’s product name. Outstanding features of this type of account include:
- Create an online store on Zalo and post products for sale.
- Can send 4 broadcast messages per month to interested people
- Broadcast messages will be displayed in the recipient’s mailbox.
- Easy to communicate and interact effectively with customers
Content Official Account
This account is for organizations and businesses that want to develop content on Zalo. Popular content includes entertainment, knowledge, instructions, etc. With a content OA account, you can send 1 Broadcast message per day to interested people and the message will be displayed on the notification bar.
State Agency Official Account
This type of account is reserved for agencies, organizations, and services under state agencies. The purpose of creating this account is to interact, connect, convey information, and bring value to Zalo users. When owning a state agency OA account, state agencies and organizations can:
- Send 4 broadcast messages per month to interested people.
- Messages will be displayed in each citizen’s mailbox
- You can chat directly with citizens to notify important information.
Instructions on how to create a Zalo Official Account
First, visit the Zalo Official Account creation page at the link: http://oa.zalo.me/manage. To create a Zalo Official Account, you need to log in to your Zalo account.
After successfully logging in, click the Create Official Account button. Next, select the account type that suits your purpose, including Business, content, and government agencies. Select the appropriate main category and sub-category, then click Continue
Next, fill in all the information in the required fields. Ensure the information is accurate and consistent with your business activities, including the activity category, Official Account name, introduction information, business address, avatar, and cover photo.
The avatar should be 150×150 pixels in size. PNG or. JPG format and 1MB in size. The cover photo should be 320×350 pixels in size, the safe area is 320×180 pixels with 1MB in size with. PNG or. JPG format.
Now select the province, and district and enter the exact address where the business is operating. After completing the information, click the Create OA account button to complete the registration.
However, the Zalo Official Account is a business representative page. Therefore, the platform will require the business to authenticate as the owner account and provide a yellow button similar to the green tick Fanpage. Click on Start authentication and choose one of 3 authentication methods including authentication by business registration name, authentication by brand name, and authentication by transaction name.
How to log in to Zalo Official Account to use
You can access the Zalo Official Account by computer or phone as follows:
On computer
Access the Zalo Official Account homepage at the link: https://oa.zalo.me/home. You will then be redirected to the login window for the Zalo Official Account. Here you can log in with your registered phone number or use the QR code to log in. About how to log in to interact with logging in to your personal Zalo account. After successfully logging in, you can post, send messages, or run ads.
On the phone
For the phone, you need to download and install the Zalo OA admin application from CH Play or the App Store. Next, open the Zalo application and select the Explore section in the toolbar at the bottom of the screen. Now search for the keyword OA Manager and select OA Manager to record the application on the screen. You only need to log in once to use it, but set up the initial options for the application and allow Zalo to access your information.
How to create a Zalo Official Account that we shared above, you can apply it successfully. Then log in to your account to post articles, messages promoting products and services, or important information to target customers to increase sales.
Please see more:
- Detailed instructions on how to embed Zalo on Website
- How to run ads using phone number files effectively?
- The most methods of finding customer insight effective in 2024
Frequently asked questions
Usually, a Zalo Official Account will be approved within 24 hours of creating the account. During the approval period, you can still post and send messages without having to verify. However, if your information does not comply with the regulations, your account may be locked.
To know if your Zalo Official Account has been approved, click the account avatar icon and select Manage Official Account. Here, select the Active tab and if you see the Official Account in this list, it means the account has been approved. If it is not in the Active list, check the Pending approval tab, which means Zalo is still reviewing.
If you encounter this situation, it may be because you have violated one of the regulations such as products and services that violate Zalo’s policies. The shop name is invalid or impersonates a major brand or you create multiple Official Accounts and sell the same product. To know more about why your Official Account is locked and how to unlock it, please contact https://zalooa.freshdesk.com/support/tickets/new. Here, please enter all the required information to get support.
