If you want to introduce and promote multiple products or services in one ad, use the Facebook Carousel ad format. With this ad format, you can display many different images or videos to introduce products more uniquely and creatively. This is one of the great advertising tools to increase interaction and promote sales on Facebook. In this article, let’s explore this ad format with Optimal Agency as well as how to create effective Carousel ads on Facebook!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is Facebook Carousel?
Facebook Carousel Ads is understood as a carousel ad on Facebook that allows marketers to display up to 10 images or videos along with links or call-to-action buttons on cards in an ad. When using this ad format, users can capture more information. At the same time, advertisers can control the sequence of the rotating ad series according to their interests and desires.
According to statistics, carousel ads on Facebook can increase click-through rates 10 times higher than regular ads. Facebook Carousel Ads are the perfect choice for businesses that want to promote many products and services. Businesses can convey many messages, and introduce new products in the same space with Carousel Ads to attract, increase interaction of target customers, and increase conversion rates.
Facebook carousel ad parameters
To use and deploy Facebook Carousel Ads campaigns effectively, you need to master the following parameters:
- Number of cards in a Facebook Carousel ad: minimum 2 cards and maximum 10 cards.
- URL and landing page links are required.
- Image file type: .JPG or .PNG and maximum image file size of 30MB.
- Video file type: video file formats supported by Facebook Carousel are MP4, MOV, or GIF.
- The maximum video file size is 4G with a maximum duration of 240 minutes.
- Recommended resolution: minimum 1080 x 1080px with a recommended ratio of 1:1 or 4:5.
- Maximum ad title is 45 characters, description is 20 characters and content is 125 characters.
- The amount of text in the image must be less than 20%.
Benefits of running Facebook Carousel ads
Facebook Carousel ads are one of the effective ways to reach target customers, and increase the rate of reaching and interacting with target customers. By creating Carousel ads on Facebook, businesses will receive the following benefits:
Optimize advertising costs
With this ad format, businesses can display up to 5 clickable images or videos in a newsletter ad. You can use this ad format for link ads or mobile app ads that direct people to that website or app. By displaying more information in just one ad, businesses can save on conversion costs compared to regular ads.
Promote interaction
Ad content is presented in a visual, vivid way in the form of photos, videos, and links that encourage users to stop and swipe to see the next box. This way, customers will interact more actively with your ads. Through high-quality photos and videos of products and services, your ad will attract the attention of your target audience to encourage them to take action. Compared to regular advertising, Facebook Carousel Ads will help increase the maximum click-through rate to the website.
High conversion rate
When deploying this ad format, businesses can display many personalized images and videos to increase brand recognition. If customers want to see more product images, click on the carousel and swipe right away. You can advertise 10 different products or services with attractive titles, links, descriptions and call-to-action buttons. From there, direct customers to perform conversion and purchase actions to promote sales and maximize profits.
Readers should learn more about other related articles such as the benefits of Facebook video ads.
Instructions on how to Create Carousel Ads on Facebook in detail
How to create carousel ads on Pages
If you want to create carousel ads on Fanpages, follow these steps:
Access the Fanpage you want to create carousel ads for, then click on Ads on Pages to create carousel ads. Next, click on Attract more customers to visit the website. Then the screen will show the regulations in the policy that the advertiser complies with, then click I accept.
Next, enter the URL you want to send people to when they click on the ad. If you want each carousel card to send people to a different URL, edit the ad in Ads Manager after creating it. In the section for choosing the format for the ad, select Carousel. If you do not want to arrange the order of the ad’s carousel cards by performance, click to uncheck the box next to Automatically show the most effective card first.
Now upload your photos and fill in the details of the first card and add specific Urls and descriptions for each photo. Repeat the steps until all the cards are gone. You can click the (+) sign to add another card or click Delete to delete a card. Once you add photos to a card, you can click Edit Image to add filters, crop, rotate, add text, stickers, or alt text.
You add a title, text and call to action for each card. Then fill in the information in the Audience, Timeframe and Budget and Payment sections. You can preview how your ad will appear by clicking Preview and selecting Desktop News Feed, Mobile News Feed, Mobile Marketplace, or Instagram from the drop-down menu. Finally, click Promote to publish your ad.
Create a carousel ad in Ads Manager
Go to Facebook Ads Manager and click the (+) sign to create a new campaign. Next, select the goal that supports Carousel advertising (increase traffic, increase interaction, sales, …) and then click Continue. Next, complete the ad details in the sections including Audience, Period, Budget, and schedule, then click Continue.
At the ad level, select Carousel as the ad format and then continue to select Add card to add up to 10 different cards. Here, fill in the ad details including title, description, and destination URL for the cards. Now, create call-to-action buttons: Learn more, Buy now, Sign up, … Preview the ad template to check if the entered information is displayed correctly. Finally, click the Confirm button to complete the ad posting process.
Tips to maximize the effectiveness of Facebook Carousel ads
When applying the method of creating Carousel ads on Facebook, you need to pay attention to the following to improve the effectiveness of the Facebook Carousel Ads campaign:
Attract attention with the first image
If you want customers to pay attention to the ad and interact with it, make your ad stand out from your competitors. The most important factor to help your ad receive more attention from customers is to ensure the image is eye-catching and attractive. You should design the first image in the ad to be attractive and contain meaningful content to attract attention.
Follow Facebook’s recommendations
The carousel ad format recommendations that Facebook offers help the ad to be displayed optimally and achieve the best results. You should strictly follow Facebook’s recommendations to maximize your ad performance. Make sure the title, description, and call to action are detailed and compelling to encourage viewers to interact with your business’s ad.
Create long images
This is one of the methods for effective Facebook Carousel advertising. With this method, businesses will divide large images with long horizontal widths into small, equal-sized photo cards to tell a visual, attractive story when users swipe to view. You need to determine the number of carousel cards you want to use, which can be from 3 to 5 cards. Next, you need to create an image with the exact size of 600 pixels high and 600 pixels wide multiplied by the number of carousel cards used. Next, upload the photos for the story card and divide the photos into equal spaces of 600×600 pixels.
Unlike the usual photo and video formats, Facebook Carousel ads are more effective in reaching and interacting with target customers. By using this advertising format, businesses can run Facebook Ads effectively, increasing the conversion rate to maximum sales.
See more articles:
- Top 7 differences between Google Ads and Google Adsense
- How to sign up for an Adsense account for YouTube easily
- What types of Special characters used in Google Ads?
Frequently Asked Questions
Carousel Ads allow businesses to optimize costs compared to other forms of advertising. Because of the ability to display multiple images and videos in the same ad. Moreover, the ad also can navigate users to websites to increase traffic. When using carousel ads, you can freely create messages for each ad card. This makes the ad more attractive and attracts more target audiences and promotes maximum interaction.
With the ability to display multiple images or videos about products, services or product instructions. This allows businesses to introduce or promote multiple products at the same time. Businesses can click on product features to help customers understand better and attract interaction with users. In addition, you can provide product usage instructions to attract interactions or remarket products by offering incentives and promotions.
