Zalo is not only a free messaging app that allows users to connect with friends, but also a tool for businesses to quickly reach and interact directly with customers. One of the standout features of Zalo for businesses is the chatbot, which can automatically reply to messages and support customers 24/7. If you’re looking to create a chatbot on Zalo to save time and costs in customer consultation and care, follow this detailed guide from Optimal Agency for helpful insights! We will give you the answer to: “How to create Chatbot on Zalo simply and effectively?”
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What is a Chatbot on Zalo?
A Zalo chatbot is a tool that helps businesses interact with customers through artificial intelligence (AI). It allows users to instantly access information from the Official Account on the chat screen and quickly respond to customer messages. Similar to chatbots on Facebook, a Zalo chatbot helps businesses automatically reply to customer messages based on pre-set scenarios.
The chatbot can replace manual customer support, handle orders, and answer customer inquiries immediately, ensuring customers don’t have to wait too long. This builds credibility and professionalism for the brand in the eyes of customers and encourages faster purchasing decisions.
Why should businesses create a Chatbot on Zalo?
By creating a chatbot on Zalo, businesses can optimize their efforts in marketing products, services, and brands by allowing customers to:
Increase customer interaction
The Zalo chatbot is a powerful tool for businesses with 24/7 functionality. It ensures that you don’t miss any orders, as it continuously updates. Most online shoppers want to buy anytime, anywhere, as soon as they see a product they need. However, if they have to wait for product and service information, they may lose interest.
Quick responses to customer messages demonstrate professionalism and shorten the buying process. A Zalo chatbot can handle hundreds or thousands of customer requests simultaneously with high accuracy, ensuring a seamless experience.
Optimize communication process and reduce response time
Using Zalo chatbot helps businesses optimize the communication process with customers. Then the chatbot will answer questions and solve customer problems quickly for you. This reduces response time and increases flexibility in interacting with customers and quickly responding to their requests.
Improve customer service
Zalo chat bot can automatically answer frequently asked questions and provide relevant information quickly and effectively 24/7. It plays an important role in providing fast and professional customer support services. With the ability to serve customers anytime, anywhere, it brings convenience and comfort to customers. At the same time, it reduces waiting time and creates an immediate interactive experience for customers. In particular, this tool has the ability to handle multiple conversations at the same time, helping to create a good impression and support customers promptly.
Save resources and increase efficiency
By using Zalo chatbot, businesses can save manpower, time and improve work efficiency. Chatbots can handle a large number of conversations at the same time without the need for human presence. This reduces pressure on employees and allows them to focus on more important tasks. In addition, this tool has the ability to automatically collect and provide information to businesses to improve efficiency and increase accuracy in providing customer service.
Boost sales
Through chatbots on Zalo, businesses can promote their images and products while reaching out and interacting directly with customers to boost sales. Furthermore, Zalo chatbots also help businesses send messages about promotions, introduce new products to customers, and answer questions quickly. This promotes customers’ purchasing decision-making process and boosts sales.
Reduce costs
Zalo Chatbot can replace humans to provide information and answer customer questions automatically and quickly. This helps businesses save money on hiring consultants and customer care staff. With the ability to collect valuable customer data, businesses can use it to improve products, services and marketing strategies to optimize costs effectively.
How to create Chatbot on Zalo?
To create a chatbot on Zalo, you need to register a Zalo Official Account (OA). This account will be used to build and manage the chatbot. Next, you need to plan in detail what you want the chatbot to do. Identify common customer questions, build response scenarios, and ensure that the chatbot can provide useful and accurate information. If you want the chatbot to automatically reply to messages on Zalo, the bot server needs to recognize the event “someone is texting it” so that it can calculate what the user is asking and provide a corresponding automatic response scenario. Webhook is where the event of a customer texting Zalo is recorded and the server is notified to activate that event and respond to the corresponding scenario. To set up automatic reply messages on Zalo using Webhook, follow these steps:
Step 1: Create a Zalo OA account
First, you need to create a Zalo OA account (Official Account) by accessing the Zalo OA website and clicking the Create Account button. For the Zalo OA personal page, you need to meet the requirements such as verifying that you are the Admin of the OA account of an organization or brand or Zalo OA must be an OA in the form of a store address.
Step 2: Create an application linked to the Official Account
In this step, you need to create an application linking the Zalo chatbot with OA by accessing the link: developers.zalo.me/. Then click on My Application to add a new linking software.
Step 3: Link the application to the Zalo Official Account
After creating a new linking application, you need to link it to the Zalo OA account. To link, first select the application you just created in the top right corner of the page. Next, select Menu in the left corner and click on Official Account. Then select Link to the Zalo OA account you want to link.
Step 4: Configure Webhook
Once you have successfully linked the application to Zalo OA, Zalo Webhook will be displayed. Then click on change, the Webhook Url can be activated for you to enter information. In Webhook Url, Zalo will prioritize https configuration. Therefore, you should not use host:port but use the domain name for Webhook to achieve the highest performance.
Step 5: Enable API with Webhook Event
Now, enable API with Webhook Event so that Zalo grants permission for Webhook to operate and reply to chats with users on Zalo automatically. To enable API, select the menu icon in the left corner, select Approval, and select permissions including receiving events from users, sending messages, and clicking Submit for approval.
Step 6: Check Zalo Webhook when there is a message to OA
At the final step, check if the chatbot is active or not by sending some messages to check.
Zalo Chatbot is an effective solution that brings convenience and helps online businesses to maximize business efficiency. With the detailed instructions on How to create Chatbot on Zalo that we suggested above, we hope that you can apply it successfully and easily. Besides, do you know how to create a Zalo Official Account yet? If not, find out today!
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FAQ
With the support of AI, chatbots can answer and handle hundreds or thousands of different requests at the same time without any problems.
You do not need to have programming knowledge to create a chatbot on Zalo. Instead, use Zalo’s available configuration tools to create a chatbot.
You can easily monitor and measure the effectiveness of a chatbot on Zalo by viewing interaction indicators and customer feedback. At the same time, regularly update the content on the chatbot to maximize efficiency.
