Normally, when running lead generation ads on Facebook, we often utilize the available auto-reply feature. However, this tool is quite limited; you can only set up a few basic responses, such as sending a welcome message or adding a few selection buttons for users to click. The problem is, when a new potential customer messages, we cannot respond immediately. Just a 1–2 hour delay can cause the customer to lose interest, switch to another brand, or no longer care. This severely decreases the conversion rate, even as advertising costs continue to rise.
So, how to create Facebook ads Bot to improve lead quality and respond to customers faster without constantly “watching the messages”? In today’s article, Optimal Agency will guide you through how to set up an AI chatbot on Messenger to automate the customer care process and optimize the effectiveness of Facebook ads.
Overview of Lead Generation ChatBots on Facebook
A Lead generation chatbot is an intelligent automation system built on a third-party platform such as ManyChat, Chatfuel, or MobileMonkey. With these tools, we can design the entire automated conversation flow within 24 hours, customizing it to suit your business goals.
The biggest difference between a chatbot and a conventional auto-reply is its proactiveness. If an auto-reply only responds when a customer messages first, a chatbot can automatically send messages multiple times within the first 24 hours, helping to maintain interaction, evoke curiosity, and increase the conversion rate.
Suppose you are a real estate broker running ads on Facebook, Instagram, or WhatsApp. When a user clicks the “Learn more” button, the ad will trigger an automated conversation in Messenger.
- At this point, the chatbot can start with an engaging welcome message: “Great! You’ve chosen the perfect time, as this project has an extremely attractive offer!”
- Next, the chatbot can include images or videos introducing the project, helping the customer remember the product. Subsequently, the chatbot subtly asks for information: “Please leave your phone number so we can send more detailed information via WhatsApp!”
When the customer provides their phone number, the chatbot automatically tags the user, for example, “WhatsApp Number Provided,” and moves them to the next process, which could be sending documents, scheduling a consultation, or introducing related products.
Benefits of using Chat Bot on Facebook
Chat Bot can handle cases where customers do not respond
Not everyone replies immediately, so the chatbot can be programmed with a Smart Delay. For instance, after 1 hour, if the customer remains silent, the chatbot will send a gentle reminder: “Hi there, it looks like you forgot to send your phone number. I’d like to send you more information about the apartment you’re interested in!”
You can set up 1–2 reminders depending on the appropriateness. However, we always encourage avoiding excessive disturbance to the customer, and instead, ask open-ended questions like: “Are you looking for an apartment to live in or for investment?”
This approach is both friendly and helps the chatbot gather more useful data to classify customers.
Chatbot actively optimizes interaction effectiveness within the first 24 hours
The strength of a lead generation chatbot is its proactive capability within the first 24 hours, rather than passively “waiting for messages” like conventional customer service chatbots.
For example, after 30 minutes if the user has not responded, the chatbot can send a new message such as: “Hello, I’m Jack – a real estate consultant for over 10 years. Besides the project you just viewed, I have a few other, more suitable options. Would you like me to suggest some?”
If the customer replies “Yes,” the chatbot will display a small questionnaire to better understand their needs. Based on the answer (such as “Buying to live” or “Investing for rent”), the chatbot will automatically categorize and send precise information, helping to maximize the sales closing potential.
How to create Facebook Ads Bot quickly and simply
In the digital age, automating customer responses is a crucial factor that helps advertisers save time, increase efficiency, and optimize costs. In this content, we will guide you through the detailed steps of How to create Facebook ads Bot quickly and effectively using the Go High Level platform – a tool used by many marketing experts to enhance customer care quality and automated lead generation.
Step 1: Disable the instant reply feature
Before creating the chatbot, you should disable the Instant Reply feature on your business Facebook page. This prevents the chatbot from sending duplicate messages or conflicting with existing automated responses. You perform the following steps:
- Open Meta Business Suite.
- Select the correct business page you want to connect.
- Go to Inbox -> Automations.
- Here, you will see options like Instant Reply, FAQ, and Away Message.
Since we will train the AI chatbot to automatically answer Frequently Asked Questions (FAQ), you should disable Instant Reply. If you still want to keep it, you can customize the greeting content to be friendlier, but it is best to let the AI handle the entire response process.
Step 2: Connect Facebook Page to Go High Level
After disabling Instant Reply, you need to connect the business Facebook page to the Go High Level platform for the chatbot to operate. Follow these instructions:
- Go to Settings in your Go High Level account.
- Select Integrations.
- Scroll down and click Connect Facebook Business Page to connect.
Once complete, the data will be automatically synchronized. At this point, you are ready to start creating the AI chatbot and setting up the response scenarios for customers.
Step 3: Create an AI Chatbot in Go High Level
In the Conversation AI interface of Go High Level, select Create Bot. The system will then display the types of bots for you to choose from, depending on your objective:
- Booking Bot
- Lead Capture Bot
- General Q&A Bot
For example, if you are an advertiser running a campaign for a beauty center, you can choose the Q&A bot so customers can receive automated service consultations and book appointments directly on Messenger.
Step 4: Configure the Bot
After selecting the appropriate bot type, you need to configure the operating parameters:
- Name the bot, e.g., “Facebook Consulting Bot – Spa Service.”
- Choose Autopilot mode for the bot to automatically respond according to the trained content.
- Platform: Select Facebook.
- Response time: Approximately 30 seconds to maintain a natural interaction.
- Message limit: 25 messages to avoid spam.
- Automatically pause after 2 hours if a real staff member joins the conversation.
After configuration, click Save to store the settings.
Step 5: Train the AI Chatbot
This is a critical step that enables the chatbot to respond intelligently and naturally. You can:
- Manually add Frequently Asked Questions and answers (FAQ).
- Or copy content from your website, blog, or product documentation for the chatbot to learn automatically.
For example, we create a chatbot for insurance services and add 10 common questions like “How much is the premium?”, “What is the registration process?” for the bot to automatically learn and respond accurately.
In addition, you can input the business website URL for the bot to automatically collect and analyze data. Then, select Get Data for the system to start training the bot. When testing, the chatbot can answer questions like “What is burial insurance?” with detailed, natural, and accurate content, proving the AI has been successfully trained.
Step 6: Set Goals for the Chatbot (Bot Goals)
Next, you need to define the main roles and tasks of the chatbot. Some common goals include:
- Answering Frequently Asked Questions.
- Sending document or product links.
- Activating an automated workflow.
- Connecting customers with real staff when needed.
For example: If the chatbot cannot answer, you can set a default message like “Our staff will contact you as soon as possible.”
If you want the chatbot to support automatic scheduling, just select the appointment option in the settings and enable the “Pause bot after booking” option to temporarily stop the bot once the customer has completed the booking.
Step 7: Customer information collection
The chatbot not only responds to messages but also helps collect potential customer data automatically. Common information fields include:
- Full name
- Phone number
- Age
- Living area
All this data will be automatically saved to the Contact Profile in the Go High Level system, providing you with the necessary information for customer care or remarketing.
Step 8: Test and Activate the Chatbot
After completing the above steps, you should test the chatbot’s operation by sending a trial message on Messenger. If the bot responds correctly and naturally, just click Save & Activate to officially launch the bot.
The AI chatbot will help your business automate the customer care process, increase the lead conversion rate, while saving operating time and enhancing the effectiveness of Facebook ads.
How to create Facebook ads Bot not only helps automate the customer care process but also optimizes the effectiveness of advertising campaigns. With simple setup steps, you can quickly build a professional automated response system, saving time and increasing the conversion rate. Start applying the bot today to elevate your business’s marketing activities on Facebook.
Frequently Asked Questions
The ads bot only works when you attach it to a newly created ad post and does not work with existing posts on the Fanpage or ads that are already running.
Advertising software (bots) are created with the aim of simplifying operations for advertisers during the implementation of Facebook Ads campaigns. While legitimate bots serve purposes such as collecting customer data to run ads effectively, malicious bots significantly affect promotional campaigns on Facebook. Recognizing the adverse effects of malicious bots and fraud in advertising, some jurisdictions have enacted laws to combat these issues. These laws prohibit the use of bots for fraudulent activities and ensure fairness in the online advertising space.
