Gambling is a product/service that is not licensed for operation and advertising on Facebook. However, with the high profits that online casinos have obtained, they have found ways to run gambling ads on Facebook. To deploy effective Facebook Ads Casino campaigns and minimize the risk of account suspension or deactivation, you need to understand the rules for building Gambling ads content on Facebook.
About Online Gambling
Also known as online betting, online gambling is any form of casino gambling conducted on the Internet. This form of entertainment uses currency as a method of participation or reward exchange and includes virtual poker, casinos, and sports betting.
In many countries, online gambling is either prohibited or restricted; however, in some countries, it is legal. In legal regions, online gambling service providers must provide certain documents as required by the law. This applies when they want to offer services or advertise targeting that specific country/territory.
The outstanding feature of online gambling is the highly attractive prize value, high risks and high betting amounts. The games provide excitement and thrill along with joy for players when they win.
Requirements for Gambling Ads Content on Facebook
For online betting and gambling, Facebook has strict policies for these products/services. Therefore, if you want to launch Facebook Casino Ads campaigns, poker ads on Facebook, or create content related to advertising for betting and gambling on Facebook, you need to comply with the following:
Before running online gambling ads on Facebook, you need to submit a request to Meta (Facebook) for advertising permission. You must submit a permission request in writing through this form. Additionally, you need to learn how to request advertising permission related to online gambling here.
After approval of the advertising permission request, you will have limited advertising rights for the specified URLs. Advertisers can target only people in approved countries listed in the content.
Further, you need to provide legal evidence that the online gambling and betting services you offer comply with the regulations. Or the region you target to establish them.
Ensure that online casino advertising campaigns and Facebook betting ads target people who above 18.
All forms of online gambling, including betting, lottery, casino games, virtual sports, bingo, poker, skill gaming tournaments, and lucky draws, Destination pages containing content related to betting and online gambling, even if there is no actual gambling or gaming on the page, such as on public or affiliate websites. If you want to run ads, you must have written permission from Meta.
Because online gambling or online betting is an area that heavily violates Facebook’s ad policies. When running ads in this field, you need to strictly comply with the above requirements and create correct and safe gambling ad content on Facebook. This helps minimize the risk of ad rejection and account suspension or deactivation. Additionally, you need to comply with all the laws in the country or territory where you are running ads related to this field.
See more: Renting Google Casino ads account.
How to Create Correct Gambling Ads Content on Facebook?
To deploy effective online casino ads campaigns on Facebook, you need in-depth techniques for snaking ads regulations. The skills and experience required for running black hat ads include managing ads accounts, cloaking black hat, building intermediary websites, etc. Moreover, you must understand Facebook’s ads scan mechanism to implement the most effective cloaking methods.
Regarding backup Facebook Ads account systems are highly to be suspended, so it’s advisable to rent accounts from reliable agencies like Optimal. With abundant, diverse, and quality Ad resource systems, you will obtain high trust, stable Facebook Casino ads account, and Facebook policy-violation ads accounts.
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In addition to Facebook ads accounts and intermediary websites, the content of gambling ads is crucial. It significantly impacts the approval of Facebook Casino Ads campaigns and the effectiveness of your campaigns. Therefore, when creating ad content, pay attention to keywords, language usage, images, or videos. Ensure ad content avoids policy violations, uses cloaking techniques, and employs an intermediary Page to bypass Facebook’s scanning.
For gambling ad content on Facebook, deploy it similarly to regular ad content, including an attractive title, relevant content, and sharp images/videos,… However, when building gambling ads content, pay attention to certain issues. Do not use prohibited words: betting, casino, gambling, currency, betting wins, over-under, etc. Avoid using language that violates trademark rights or the improper use of the term “Facebook,” such as Fb, FB, Fbook. Regarding images and video ads, ensure they are sharp and of the highest quality. You must avoid using sensitive images, those with brand logos, or images with over 20% text.
We hope that you have understood how to successfully deploy campaigns for online betting and live card games through this article.
Frequently asked questions
Cloaking links and creating an intermediary website are essential elements for successfully deploying Facebook ad campaigns that violate policies. These factors are designed to counter Facebook’s content scanning mechanism. When you run gambling ads without cloaking a black hat or creating an intermediary page, it is possible to lock your account.
You need to set up a clean ads campaign first, and after the bait campaign is approved, find ways to cloak and redirect to the violating link. Factors to consider when building the bait campaign include keywords, email, IP, MAC, content, URL, and website content. Additionally, it is crucial not to turn off the bait campaign even after successfully redirecting to the violating link.
