Many businesses have launched performance max campaign Google ads to expand their reach to more target customers, increase traffic, and sales volume. If you want to understand more about this Google Ads campaign and how it operates and can be effectively deployed, follow this article by Optimal Agency.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is performance max campaign Google ads?
It is also known as a performance optimization campaign or PMax campaign. Which is a new type of campaign based on the objectives of Google Ads. The special feature of this campaign is that it is displayed across all of Google’s advertising spaces.
This type of campaign is designed to expand the capabilities of keyword-based search campaigns. Also, it helps maximize customer acquisition conversions across multiple Google platforms including YouTube, Display, Search, Discover, Gmail, and Maps.
The PMax campaign was first introduced in November 2021 to reach more target customers, increasing online sales volume, and physical store traffic without needing product data from the Google Merchant Center. By September 2022, the Performance Max campaign had replaced both the Smart Shopping and Local campaigns.
Previously, you needed many separate campaigns to reach different target audiences on various Google channels. Now, by creating performance max campaign Google ads, you can reach a wide audience across Google’s network with a single campaign.
>>>Learn more: Proxy for Facebook Ads
How performance max campaign work?
The PMax campaign’s operating mechanism allows advertisers to set specific goals. Then, you provide various contents: images, videos, icons, headlines, and descriptive content.
When the campaign is launched, Google uses machine learning technology to create ads on the most relevant channels. Here, relevance means delivering the most suitable ads to the target audience at the right time and with the correct bid price to optimize the campaign for the set goals.
With the PMax campaign, you can create campaigns aimed at goals across different locations within the Google network. By using components in search ads, display ads, YouTube,.., along with titles, descriptions, videos, images, data feeds,…, you can quickly create ads that are suitable for your target customers.
The performance max campaign Google ads help improve the performance of Google ads based on defined goals to increase the number of conversions and conversion value. To achieve this goal, Google has used smart bidding strategies to optimize performance in real-time and across channels.
Additionally, the PMax campaign uses Google’s AI in its bidding strategy, budget optimization feature, target audience identification, ad creation,… To find the most suitable audiences for the advertisement and achieve the set goals.
Benefits of running a Performance Max campaign
By deploying performance max campaign Google ads, you can reach potential customers across multiple channels to expand your reach. Also, you can attract the attention of your target customers on various Google platforms, increasing brand visibility and interaction.
Through the collection of real-time data and signals from your target audience, you can optimize your Google ads strategy. By creating additional touchpoints that lead customers to the conversion process.
Google’s machine learning technology can predict channels with target audiences who are likely in need and combine this with ad content to optimize conversion goals. Therefore, the PMax campaign helps optimize the ad budget by allocating it to channels and ad placements that are most likely to convert with a high ROI.
Besides, the performance max campaign Google ads simplify the advertising process. This helps you optimize time for setting up and optimizing campaigns and focus on making higher-level strategic decisions.
In addition, placing ads across multiple spaces with dynamic ad formats. Therefore, it allows you to provide relevant messages and ads for each target audience to enhance user experience and increase conversion potential.
With the Performance Max campaign, you can gather more information about which ad templates are affecting performance and know how to optimize to increase ROI. Additionally, you can collect other detailed information such as trending search trends to help you understand changes in performance and devise appropriate business strategies.
How to create performance max campaign Google ads?
To deploy a PMax campaign, you must log into your Google Ads account. If you don’t have one, you can create an account or rent an Agency account from Optimal. We are the number one provider of high-quality ads accounts for rent at the best prices. In addition, we own an extensive account resource to meet all customer needs.
By choosing our Google Agency account rental service, you can be assured of your campaign approval (camp active). Our Google ads agency accounts will offer you the best bidding prices. For more detailed information about the service and to receive the best quote, contact the hotline: +84819004282!
In addition to having an ads account, you need to prepare a Visa/Mastercard, an old Gmail account to manage the campaign, and an ads account. If you use Optimal’s ads account rental service, you do not need to prepare a Visa/Mastercard.
After you have all the necessary materials, you should proceed with creating an ads campaign as follows:
Create a new campaign
First, log into your Google Ads account and select the Campaigns option, then click the + button to create a new campaign. Next, you need to select a goal for your campaign or choose to Create a campaign without a goal. Now, select “Performance Max” as your Google ad campaign type.
If you are an e-commerce advertiser and want to add your products to the campaign, select a Google Merchant Center account to connect your product feed. Next, name your campaign and click Continue.
Set up budget and bidding
Next, you have to set up the budget and bidding by entering the amount you want to spend daily. In the Bid setting section, choose a suitable bidding strategy. For the performance max campaign Google ads campaign, you have two bidding strategy options: Maximize conversions and Maximize conversion value.
>>>Click now: google ads trends 2024
Add locations and languages
After choosing a suitable bidding strategy for your campaign, proceed to set up the campaign. In the Campaign settings section, choose the location you want to target. In the Language section, choose the language you want to distribute your ads in. You can further refine your ads by selecting other settings such as: scheduling ads, expanding the final URL, or campaign URL options.
Create an ad group
Then, build an ad group by adding media such as images, logos, videos, and copy for the title, description, call to action (CTA),… Additionally, you need to add a specific final URL for your content group. You should choose the most suitable one.
To create an ad group, you need at least 1 final URL, 20 images in the required aspect ratio, up to 5 titles, 5 videos, and 5 logos, a short description, up to 4 long descriptions, and up to 5 long tiltes, business name, and CTA. Furthermore, you can also add ad extensions: website links, annotations, call utilities, or promotions, lead collection forms,…
Add audience signals
Adding audience signals helps you know which audience your Performance Max campaign should target for the highest conversion rates. You should add data segments: customer lists, page visitors, cart abandoners,…
Additionally, you can add keywords, URLs, or apps that reflect the audience you’re targeting. Or target specific criteria such as interests, behaviors, gender, income,…, to narrow down your target audience.
Publish the campaign
After completing the campaign setup, go to the overview section to review all details. Once everything is prepared, choose Publish campaign to complete the PMax campaign creation process.
Throughout the campaign, you should regularly monitor, measure, and evaluate its effectiveness. This will help you find the most effective and best advertising campaign optimization methods.
With the information we’ve shared about the performance max campaign Google ads campaign, you’ve learned valuable knowledge. We hope you will apply it successfully in deploying Google ads campaigns and achieve the desired results.
See more articles:
- How to Google Advertising follows the customer journey effectively in 2024
- How to write Google Ads effectively that attract customers
- Instructions for run keyword ads on Google in detail
Service contact
FACEBOOK CASINO ADS ACCOUNT FOR RENT
Stable account and best fees
Chat with Optimal Agency
 |  |  |
Frequently asked questions
A Performance Max campaign is the best choice when you have specific goals and conversion targets, such as boosting online sales, seeking potential customers,… Or when you want to maximize the performance of your campaign without being limited by the channel where the ads appears.
Moreover, if you want to easily access all of Google’s ads channels with a single campaign or increase reach and conversion value beyond Keyword-based Search campaigns, then you should deploy this method.
Yes. You can run two Performance Max ads campaigns with different bidding strategies on Google. This allows you to conduct A/B testing between these campaigns to see which one delivers better results.
Compared to Google Search Ads, a Performance Max campaign helps businesses reach a broader target audience. By utilizing bidding strategies and suitable ad formats across Google’s ecosystem: Search, Maps, Gmail, YouTube, Discovery, and the Display Network,… However, for a Performance Max campaign to operate effectively, you must set up the campaign and wait at least 3 days.
