how to create Pixel TikTok a simple for beginners

TikTok is constantly developing and improving to affirm its position in today’s social networking world. Typically, the appearance of many new features such as TikTok Shop, TikTok Affiliate, and TikTok Pixel. What is TikTok Pixel? Let’s join Optimal Agency to learn about the role, how this tool works, and how to create Pixel TikTok right in today’s article. Let’s follow along!

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What is a TikTok Pixel?

TikTok Pixel is a simple but effective tool that helps marketers evaluate and measure the performance of campaigns on platforms such as websites, landing pages, or applications. This feature allows recording user behavior, such as whether they click on advertising banners, access landing pages, or perform other conversion actions. For advertising campaigns aimed at increasing traffic to landing pages, understanding “What is TikTok Pixel?” and setting up before launching a campaign is extremely important.

4 stages of Pixel TikTok’s operation

How TikTok Pixel works includes 4 specific stages as follows:

Phase 1: TikTok Pixel is activated when a user clicks on an advertising banner or visits an advertised landing page on TikTok.

Phase 2: This is the phase where TikTok Pixel begins to collect information about users, including the following criteria:

Ads/Events: collect information about ads that are clicked or events that are triggered.

• Time: records the time that events occur, like a purchase or a website being visited.
• IP address: identifies the location of the event.
• User information: collects information about the device used, operating system, and browser.

Phase 3: After each user action, TikTok Pixel sends collected information to TikTok’s server.

Stage 4: TikTok’s algorithm will analyze collected data to personalize advertising content and distribute them to each specific audience.

How to create Pixel TikTok effectively

To create TikTok Pixel code, you can refer to the methods that Optimal shares below:

Access TikTok’s website to get the Pixel code

• Step 1: Log in to your TikTok account or create a tiktok ads account if you don’t have one. Then, select the “Ads Manager” box to continue.
• Step 2: Next, select “Assets” and then select “Events”.
• Step 3: In the “Events” page, select the “Web Events” box and then select “Manage”.
• Step 4: Click the “Create Pixel” box to start the process of creating a new TikTok Pixel.
• Step 5: Name your Pixel. Choose a name that’s easy to remember, you can easily differentiate between customer actions in different campaigns. For example, if your Pixel is used to measure clicks on banner ads, you might name it “Ad Clicks”.
• Step 6: Next, you need to install Pixel. Select the “TikTok Pixel” box and press “Next”. You can choose to install Pixel manually or through a third party like Task Manager.

Instructions for manually installing Pixel on the TikTok website

If you got the Pixel code from TikTok’s website as instructed above, you will receive an HTML code snippet. To install this code to your website, you need to follow these steps:

• Step 1: First, select “Copy Pixel Code” from the TikTok page.
• Step 2: Next, paste the copied code into the tag at the top of your website. Make sure you start with tag and end with tag.

Note that during this process, you only need to paste the HTML code once. If you are not confident in your coding skills, you can ask for support from web design experts or use Task Manager to install Pixel more easily.

Use Google Task Manager to install Pixel TikTok

To install Pixel to the web via Task Manager, you need to do the following:

• Step 1: If you already have the Pixel code from TikTok’s website, select “Automatically set up Web Events through partner platforms” and tap “Next” to continue with the installation process.
• Step 2: Next, select the Google Manager icon at the bottom and press “Next”.
• Step 3: Select “Connect” to link your TikTok account with Google Manager.
• Step 4: Next, select “Select account”, “Select container”, and “Select workspace” of Google Manager. Then, tap “Next” to complete the installation of Pixel TikTok to your account.

Through Task Manager, the Pixel installation process becomes easier and ensures accuracy in tracking and measuring the effectiveness of advertising campaigns on TikTok.

How does the TikTok Pixel automatically track user behavior?

Whatever method you use, setting up your pixel is an essential step in tracking customer behavior on your website. Two main types of events help you measure the effectiveness of your advertising campaign:

• URL events (conversions): The pixel will track visits to specific web pages such as order confirmation pages, checkout pages, and others.
• Click events: The pixel will track clicks on website elements such as add-to-cart buttons, contact buttons, and others.

Track customer visits

To set up a URL visit tracking pixel, you can follow these steps:

• Step 1: Select “Enter URL keyword”.
• Step 2: Set up the event.

You need to select the corresponding event type that leads to the destination URL you want to track. For example: Add to cart, complete payment, and other events you want to track on your website.

Track customer clicks on your website

To set up a click conversion tracking pixel, you need to install Pixel Helper. Here are the specific steps for you to do this:

Install Pixel Helper:

First, visit the pixel helper in your ad account settings on TikTok.

Select the option to install Pixel Helper, where you’ll find detailed instructions on how to do it.

Track click activity on the website:

Follow the instructions in the Pixel Helper to set up your pixel to track click activity on your website.

The Helper will provide specific instructions and code to integrate into your website to help your pixel work correctly.

In case you want to attach a pixel code to any button that is not in TikTok’s event list, you can use a custom conversion code. This allows you to track other user behaviors on your site. For example, you can use custom conversion codes to track when users save discount codes, add products to their favorites, and more depending on your needs. Custom conversion code settings are described in detail in the TikTok Pixel Helper.

Why should businesses create a TikTok Pixel?

TikTok Pixel is an important tool for optimizing advertising campaigns on the TikTok platform, and it provides three key benefits to marketers:

• Measure effectiveness: Pixel allows you to track the number of users accessing your website through TikTok ads. Through measuring this traffic, you can evaluate the effectiveness of advertising campaigns. A larger number of users proves that your campaign is attracting attention and performing well.
• Optimize advertising campaigns: Not only does it help you evaluate results, but Pixel also provides the necessary data to optimize TikTok Ads campaigns. Using data from the Pixel, you can target ads to users who have visited specific web pages on your site. This increases your chances of reaching your target audience and improves campaign performance.
• Building data files for Remarketing campaigns: Pixel not only helps evaluate the effectiveness of the campaign but also helps build important data files for Remarketing campaigns. By evaluating the quality of your campaign and identifying your target audience, you can use this data to prepare your Remarketing activities. This helps you continue to reach users who are already interacting with your website, creating additional opportunities to convert them into customers.

TikTok Pixel is an important tool that helps evaluate the effectiveness of advertising campaigns and creates opportunities to optimize and develop marketing strategies on the TikTok platform.

In this article, Optimal FB has listed the most accurate and detailed information. We hope that the content we have shared can help you in learning about concepts and methods. How Pixels work on the TikTok social media platform and take steps to create Pixels on the platform successfully.

Please see more:

• How to register a TikTok shop account quickly and simply
• The secrets for selling online on TikTok effectively and exploding thousands of orders
• Differences in advertising between Facebook and TikTok

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