When it comes to the selling point of a product, consumers often think of the outstanding advantages, unique features, or value that the product brings. The selling point is the factor that determines the success of a product in the market. However, finding an effective selling point is not simple, and in today’s fiercely competitive era, determining the USP for a product requires creativity and ingenuity. In this article, Optimal Agency will explore with you in detail the selling point and how to build a special USP.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What does the concept of USP mean?
In marketing, everyone is familiar with the concept of USP, but few people can fully and accurately define it. USP (Unique Selling Point), also known as a unique selling point, is the factor that helps businesses stand out among thousands of competitors. USP is the unique value that a business creates, something that other businesses cannot have. It is the factor that helps attract and retain customers, making them remember your brand.
For example, if you are a cosmetics seller and inform customers that your products are 100% extracted from nature, completely different from other cosmetics on the market. This is your USP, the reason why customers remember your brand and choose your products instead of your competitors.
However, finding a USP is not always easy, especially when your product does not seem to be much different from your competitors’ products. In an era where online marketing is becoming the most powerful marketing tool, identifying and creating a USP becomes even more complicated. This requires creativity, a deep understanding of the market, as well as the ability to analyze and exploit unique elements from the products or services you provide.
To find a USP, you need to thoroughly research your target customers, competitors, and your product. Find out the strengths, and the factors that your product can do better or be different from your competitors. This could be product quality, customer service, manufacturing technology, or any factor that can create special and unique value for customers.
In an era where information and advertising are everywhere, having a strong and clear USP will help you not only attract customers’ attention but also maintain your position in the fiercely competitive market.
How to determine the USP for a product
To have a card to determine a USP for a product, you can refer to the following specific steps:
Step 1: Ask why questions
Ask questions related to your product. For example, if you are a business selling gear to backpackers and are looking to identify your USP, you might ask questions like:
- Why do people like to backpack?
- Why do they like to travel by motorbike?
- Where do they like to travel? In the mountains or at the beach?
- What time of year do they like to travel?…
Each main question can lead to sub-questions. For example: If they like to go to the mountains => Why do they like to go to the mountains? These questions will help you better visualize your product, and your customer’s needs and desires, and from there find a suitable and unique USP.
Step 2: Put yourself in the customer’s shoes
The USP not only needs to be unique but also relevant and practical. Playing the role of a customer to answer questions not only helps you gain a deeper understanding of customer insights but also helps you understand the mission of the USP. You need to know that the USP must bring unique, outstanding value but also be practical to customers.
You can refer to the article: “The Secret to Creating ‘Aftershocks’ in Customers’ Minds with Emotional Marketing” for more information.
Step 3: Recognize customer needs
After answering the questions, you will have a clearer picture of what customers want from you. For example, if customers want simple but safe hiking gear, or they want lighter hiking gear because they often have to carry heavy items, … then your USP should reflect those desires.
Step 4: State your value
List all the values you can provide. USP, simply put, is the unique value you have. You need to understand what you have to find the unique point in those values (USP). Ask yourself: What do you serve customers? Where do your values and customers’ needs meet?
Step 5: Identify exclusive value in the market
This is your USP. For example, if you sell natural cosmetics and you are the only one in the market with that value, and customers also need the same product, then that is your USP. Identifying a USP needs to be practical, outstanding, and truly useful because that is the factor that will help customers always remember you.
Do the above five steps correctly and completely, identifying a USP is not as difficult as you think. However, to keep your customers in mind, you need to have a truly effective and smart marketing plan, because marketing planning is never an easy task.
We invite readers to learn more about how to build an Affiliate Marketing campaign to expand your knowledge.
A few tips to find a special USP for your product
To find a unique and distinctive USP for your brand, you can apply the following tips:
Tip 1: Brainstorm
Brainstorming is an idea-generation process through in-depth group discussion. To start, write down all the features of your product or service and answer questions related to the needs and desires of your customers. This will help you identify the important and unique elements that can become your USP. Focus on building a USP that is not unique but also attractive, and suitable for the needs and trends of the current market. This brainstorming process can generate new and creative ideas, helping you stand out from your competitors.
Tip 2: Monitor Your Competitors
Before you can beat your competitors, you need to understand what they do and how they do it. Study their websites, their business practices, how they handle customer service, and their product manufacturing processes. More importantly, you need to learn about their USPs and analyze how they apply their unique selling points. This will help you identify opportunities and gaps in the market, and create a unique and compelling USP for your brand.
Tip 3: Put Yourself in Your Customers’ Shoes
Many businesses are so focused on their products or services that they ignore the real needs of their customers. Take a hard look at your day-to-day operations and put yourself in your customers’ shoes to understand what they need. This will help you identify problems and unmet needs, and develop a USP that is truly valuable to your customers. Understanding what your customers want will help you create a USP that is not only appealing but also practical and useful to them.
Tip 4: Know your target market
The saying goes, “Trying to please everyone is the only way to fail.” This is especially true when it comes to promoting your product. No product can appeal to everyone, regardless of age, gender, or geographic location. Instead of trying to please everyone, focus on your core customer base – those who can benefit most from your product. You can expand your target list to sub-groups to more easily identify your product’s unique selling proposition (USP) and reach your target market more effectively.
Tip 5: Engage with the “unique customer”
Focusing on marketing your product is not just about creating the best and most unique product, but also about managing the processes before and after the customer chooses the product. For example, in the chocolate industry, the market is saturated with almost identical messages. However, if you are looking for a company with a unique chocolate production process, The Mast Brothers is a great choice. They make and package chocolate bars like any other business, but the difference is that they source their cocoa beans from wooden boats that sail across the ocean to New York. While it may seem odd, this unique story shared on their Instagram has made many people want to try the product.
Applying the above secrets, you will be able to discover and build a strong USP for your brand, helping you stand out and attract attention from customers.
Hopefully, this article from Optimal Agency has helped you better understand USP (Unique Selling Point). Start building a unique selling point for your brand today to differentiate yourself from your competitors in the market. Increasing revenue will no longer be a “far-fetched” story if you know how to differentiate your business. Be unique!
Please see more:
- How to do Dropshipping on TikTok for beginners
- Detailed instructions for advertising on Shopee from A to Z 2024
- Rent a Facebook Ads account for Dropshipping fast
Frequently asked questions
An example of USP can be seen in the Apple brand. Apple stands out with its USP of elegant design and user-friendly interface. When compared to other products on the market, the iPhone is not just a smartphone, but also a symbol of style and innovation. This uniqueness has helped Apple create a loyal customer base and maintain its leading position in the technology industry.
USP, short for Unique Selling Point, is a unique and differentiating factor that a business uses to highlight its product or service compared to competitors in the market. In marketing, USP is an important part of attracting and retaining customers, because it focuses on the special values that only the business’s product or service can provide. Identifying and promoting your USP effectively can create a strong competitive advantage and help your business build a strong brand.
