The Facebook ad library is an invaluable resource for marketers to analyze, research, and gain a deeper understanding of competitors’ ads campaigns to build the most effective promotional strategy. Sometimes, you come across engaging advertising videos that you want to download and save for reference or analysis in the future. In today’s article, we will guide you on how to download videos on Facebook ad library.
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Why should you download videos on Facebook ad library?
You can find ideas by analyzing data and samples in the Facebook ad library. Here are reasons why you should download videos from the Facebook Ads library:
Find ideas for video advertising
You can not always come up with unique and compelling ideas for video advertising. To get more ideas for creating attractive ad templates for your target audience, analyze and reference new video advertising ideas from the asd library.
Furthermore, downloading videos on Facebook ad library helps you view, analyze, and compare them with videos from other competing competitors. Specifically, this helps you generate ideas and create ads content suitable for your product or service, aligning with the target audience that the ad is aimed at.
Find advertising music
For videos that incorporate catchy music, you can attract the attention of your target audience on the Newsfeed. Since these music pieces are copyright-free, they can be used in Facebook ads.
By downloading videos on Facebook ad library, you can extract the audio portion of the video to use that music. Alternatively, you can find the music tracks to start using in your ads. This will be beneficial when deploying Facebook Ads campaigns that adhere to policies and achieve the highest effectiveness.
Analyze old advertising video content
Videos that do not appear on the Facebook Newsfeed of users may be because the advertiser has turned off the ads campaign. If you want to view and analyze those advertising videos, you need to download them on Facebook ad library.
In addition, the extensive ads archive with different ad templates allows you to download those videos to analyze the factors of advertising videos. Through this, you can build the most effective video advertising strategy on Facebook.
Improve performance for Facebook ads
When you can find unique video advertising ideas combined with data on ads collected about behavior and characteristics of the target audience, you can create high-quality video ads with engaging content. This attracts customers to improve the performance of Facebook Ads campaigns.
>>>See more: How to add someone to google ads manager
How to download videos on Facebook ad library?
There are several methods to download videos on Facebook ad library, either directly or through tools.
Download directly from Meta’s ad library
To begin with, access the Facebook Ad Library and use the search bar to find specific ads or browse through various filters available. Next, select Location and Ad Category.
In the Location field, choose your country or select All to search globally. The Ad Category option allows you to filter your search for different types of ads. You can choose between All ads and categories related to “Issues, Elections, or Politics.”
When you access Facebook Ad Library, search for the video you want to download. Here, you can filter and search for ads based on various criteria to more easily find the specific video you’re looking for.
Further, you can use the search bar at the top of the page to enter keywords related to the video you want to download. Also, refine your search by applying filters: country, date range, or page.
Next, click the filter button on the right side of the search results page, just below the search bar, to access the filter options. This action will open a box with various filter options. Here, select Video from the Media Type dropdown list.
If you want to download the video file, you can go to the main results page and download from there. Then find the video ad you want to download and click the three dots to choose Copy ad link. Or you can open each ad by clicking View ad details and then press download.
The simplest way is to access the results page to watch the video directly and study the keywords. Then, click the Play button and right-click on the video to view the available options. Now, choose Save video as… from the options.
At this moment, you will receive a prompt asking to download the file to your device. Continue and confirm by clicking the Download button. The video download process will then occur, and the file will be saved in the Downloads folder.
Note: Choose a video format compatible with your device for viewing and editing. Usually, the .mp4 format with high-quality video and convenience for editing is the most preferred.
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Access the Fanpage Transparency
This method of downloading videos on Facebook ad library is used when you want to download a video from a known Fanpage or from a competitor’s Fanpage for research. If you want to see a competitor’s Fanpage ads, search on Facebook’s search bar.
Then, access the competitor’s Fanpage and select About, then Page Transparency, and then View All. Next, click on Go to Ad Library to enter the Facebook Ads Library.
In the Facebook ad library, type your search keyword and find the ad with the video you want to download, then click on ad details. Immediately, you will be directed to the ad window. Now, right-click on the video and select Inspect.
After clicking, it will direct you to an interface with lines of code and characters. Click on the video on the right corner and select Inspect again.
Then you will see a code snippet starting with src=””. Now, copy the code snippet between the “”. Use the Ctrl + C shortcut or highlight the snippet then right-click and choose Copy.
Next, open a new tab in your browser and paste the copied link, and the video will automatically download. The download link will have a series of numbers and letters. You should rename the downloaded file with a .mp4 extension for easier opening. The video will open normally after downloading, and you can use it.
Use Facebook Ad Library’s video download tools
Besides the two methods above, you can apply this method to download videos on Facebook ad library to your device for research and analysis. Some tools you can use to download videos from the ad library include Ad Library downloader, Ad Library – Save Facebook Tiktok – Foreplay, Ad Library – Ad Finder & Adspy Tool,…
After adding these tools to your Chrome browser on your device, complete the registration information to get started. Immediately, a verification code is sent to the email you registered. Then, you need to verify email and click Next.
Next, open your browser along with the extension and right-click on it, then select Facebook Ad Library. Now, search for your ad video and click Save. If you want to rearrange the videos, click on Choose board and select a board.
Thus, you have learned all the ways to download videos on Facebook ad library quickly, simply and free. Hopefully, this information will help you in building an effective ads strategy on Facebook.
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Frequently asked questions
To download images from the Facebook Ad Library, go to the ad library section and set the filter to images. Next, search for the brand/product you’re interested in. Right-click on the image and select “Save image as…”. Then, find the location and click “Save”.
Go to your business page on Facebook, then click on “Videos” under the profile and press on the desired video. Next, click on the three dots to download the video at the top right corner.
If you want to search for and save ads from competitors in your industry for analysis, follow these steps:
Access the Facebook Ad Library page and search for your competition by entering the business name or keywords related to their business. Ensure the location and all ads are selected in the filter.
Next, download the ad from the Facebook Ad Library. Press play, then pause the video, right-click, and select “Save as”. Note that you have to save the file as a .mp4 file to play offline on most media players.
After completing the download process of the ad on Facebook, organize and store the ad file in a suitable folder for easy searching.
