One of the largest social networks in Vietnam is the Zalo application. It is not only loved for its easy-to-use and fast features but also for its relatively high level of security. Many people use Zalo to do business online, while others use it to stay in touch. Why don’t we integrate the Zalo chat function into our website, turning it into an effective bridge between you and users? If you don’t know how to do this, please refer to Optimal Agency‘s instructions below to understand the process!
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What is the purpose of embedding Zalo on a website?
Integrating Zalo chat into websites brings many practical benefits to businesses and organizations, and this is why this is becoming increasingly important. First, Zalo is a popular messaging application in Vietnam with an easy-to-use interface and high security, which helps create a reliable and convenient communication environment for users.
- When integrating Zalo chat into their website, businesses can take advantage of the popularity of this application to reach and interact directly with customers, while providing customer support right on the platform they are familiar with.
- Integrating Zalo chat into the website helps enhance the ability to respond quickly and effectively to customer requests and questions. Customers can send messages instantly and receive real-time responses, which helps resolve issues and provide timely information, thereby improving customer satisfaction and experience.
- Integrating Zalo chat into the website also helps businesses reduce costs for traditional customer support channels, such as telephone switchboards or emails, while optimizing work processes and enhancing the performance of the support team. customer support.
- Integrating Zalo chat also helps businesses build closer relationships with customers by providing a personalized and friendly means of communication, thereby promoting customer engagement and loyalty for brands.
How to embed Zalo into your website quickly
Integrating Zalo chat into the website can be done through two main methods. The first method is to insert code directly into WordPress widgets, while the second method is to install the OT Zalo plugin – an integrated solution with similar functionality to Zalo chat. Although both methods are effective, each method has its advantages and disadvantages. If you feel that inserting code can be complicated and time-consuming, you can also consider installing the OT Zalo plugin, although this method may require some additional technical steps. Here are detailed instructions for both integrations:
Part 1: Create a Zalo OA account
Step 1: Open a Zalo OA account
A Zalo OA account (Official Account) is a mandatory requirement to use the Zalo chat feature on the website. To create an account, visit the website https://oa.zalo.me/home. The registration process is simple and detailed instructions are provided on this page.
Step 2: Choose account type
When registering for an Official Account, you need to choose the appropriate account type for your intended use. Account types have different purposes and you should choose the account type that is right for your business or website. Each account type has its characteristics and advantages.
Step 3: Choose a category
Choose the correct category for your OA account to help search bots understand the industry your website operates. For example, if your website specializes in fashion, you should select “Stores – Services” in the main category and “Fashion” in the subcategory.
Step 4: Enter information
Provide the necessary information for your OA account, including:
- Account name: You should choose an easy-to-remember name or the name of the website.
- Short account description: Minimum 20 characters and maximum 500 characters.
- Full name of the contact person.
- Phone number: Should use the company phone number or general hotline.
Step 5: Choose a photo for your OA account
Choose a cover photo and avatar for your OA account so users can easily identify it. Using exclusive photos can help your account stand out more.
Step 6: Authentication
Upload authentic documents such as business licenses, tax codes, or other relevant documents. These documents must be clear and complete with information. Perform information authentication at https://oa.zalo.me/manage/cert. Waiting time for censorship is usually 24 hours (excluding holidays).
Part 2: After successful censorship
Step 1: Get the code
After your OA account is activated, you need to get the code to integrate into the website. Visit https://developers.zalo.me/docs/social/Zalo-chat-widget. Here, you can customize settings such as greetings, chat window display time, and width and height of the chat frame. After the configuration is complete, click “Get code” to receive the code.
Step 2: Embed the code into the chat widget
To access the WordPress main screen, go to Dashboard > Appearance > Customize > Widgets > Primary Sidebar > Add Widgets. Select the “Text” utility and insert the copied code into the empty box. Then click “Save & Publish” to complete the integration.
Step 3: Check the website
Go back to the main page of the website and check to see if the Zalo icon is displayed. If so, you have successfully integrated Zalo chat. To view and reply to messages from customers, visit https://oa.zalo.me/chatv2 or download the Zalo OA Admin application from Google Play or the App Store.
To integrate Zalo Chat into the website quickly and save time, many network administrators have chosen to install the Zalo Chat OT Plugin instead of manually inserting code.
In addition, many people still wonder whether Is zalo advertising effective, let’s find the answer today!
Instructions for installing the Zalo Chat OT Plugin
To install the OT Zalo chat Plugin, you can perform the following specific steps:
Step 1: Download and install Plugin
Visit the link to download the OT Zalo chat Plugin. After downloading, proceed with the installation as usual with the following steps:
- Log in to your website’s WordPress admin page.
- Go to the “Plugins” menu and select “Add New”.
- Select “Upload Plugin” and download the OT Zalo chat plugin file you downloaded.
- Click “Install Now” and then “Activate” to activate the plugin.
Step 2: Set up Plugin configuration
After installing and activating the OT Zalo chat Plugin, you need to configure the settings to integrate Zalo chat into the website. To do this, follow the steps below:
Go to Plugin Settings
- Go to the “Settings” menu on the WordPress admin page.
- Select “OT Zalo” from the list of available utilities. A configuration dialog box will appear.
Enter information into the fields in the “Settings” section.
- Zalo Official Account ID: Enter your Zalo Chat account ID. This can be the ID of your personal Zalo account or the Zalo OA account you used. You can get this ID from the Zalo OA account management page.
- Enable Zalo Chat Widget: Check this box to enable the Zalo chat feature on your website. This is a necessary step to display the Zalo chat widget.
- Welcome Message: Enter the default greeting you want to display when customers visit your website. This is the first message customers will see when starting a conversation with you.
- Enable the Zalo Share Button: Click this option to activate the Zalo Share button on the website. This feature allows customers to share your website on the social network Zalo.
- Enable Zalo Share Button On Single: This is a feature that helps customers share specific pages without having to access the fanpage. Enable this option to enable sharing for single pages.
- Zalo Icon Position: Choose the display position of the Zalo icon on the website. You can customize the position of the chat button according to available options such as the bottom left or right corner of the page.
- Zalo Share Layout: Choose the layout of the Zalo chat icon. You can choose from the available layout options like layer 1 or other options to your liking.
- Zalo Share Color: Choose the color for the Zalo sharing icon. You can choose colors from the options available in the plugin to match the look and feel of your website.
Step 3: Save the configuration
After completing the configuration of the above settings, click “Save Changes” to save the changes.
You have completed the process of integrating Zalo chat into your website using the OT Zalo chat Plugin. Now, the Zalo chat icon will appear on your website, helping you easily interact with customers and provide support right when they need it.
The above article has provided answers to questions related to embedding Zalo on the website. Thanks to that, you can perform activities such as managing, interacting, and replying to messages, tracking chat history, and viewing customer information, along with related metrics right on this platform.
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Frequently asked questions
Sharing websites on Zalo is an effective way to increase your online presence and reach more users. To do this, simply follow these steps:
Visit the website you want to share.
Copy the URL of that website.
Open the Zalo application on your phone or computer.
Select the chat or group to which you want to share the website.
Paste the URL into the messaging dialog box and hit send.
In addition, many websites also have a built-in Zalo sharing button, you need to click this button to share directly without copying the URL.
Inserting Zalo into the Landing Page is an effective method to increase interaction and provide immediate customer support. To do this, you can use Zalo code or install integration support plugins. First, create a Zalo Official Account (OA) account if you don’t have one yet. Then, get the Zalo chat code from the Zalo Developer page. Next, insert this code into the HTML section of the Landing Page. This will help display the Zalo chat icon, allowing customers to click to chat directly with you. Inserting Zalo into the Landing Page helps improve user experience and increase customer conversion.
