One of the common problems when running ads on Facebook is the appearance of fake accounts and clone accounts. Although it is impossible to eliminate all of these accounts, if you skillfully apply the how to exclude fake nicks when advertising on Facebook that Optimal Agency shares in the article below, your ads will become much more effective. Let’s follow!
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The effects of fake nicks on Facebook advertising campaigns
The effects of fake accounts on advertising campaigns on Facebook are becoming a matter of concern, especially in the context of advertising on this platform in Vietnam becoming increasingly popular. Up to now, advertising on Facebook has become a powerful and widespread tool in reaching customers. This popularity has led to many advertisers creating fake accounts and clone accounts for advertising. These accounts are often not real users but are created to increase the visibility of your ads or manipulate your ad metrics.
When you set up an ad campaign on Facebook, these fake accounts can cause inaccurate delivery. This means that your ads may be “accidentally” shown to accounts that are not your actual target. As a result, you will not achieve optimal campaign performance, because the interactions and metrics from these accounts do not reflect the real needs and interests of potential customers. In addition to reducing the effectiveness of your ad campaign, fake accounts can also increase advertising costs, negatively affect conversion rates, and reduce the value of your advertising investment. To overcome this problem, it is important to identify and remove fake accounts from your campaign.
Signs to identify clone accounts
Identifying clone accounts, also known as fake accounts, is an important factor in protecting the effectiveness of your advertising campaigns and ensuring safety in online activities. Here are the most obvious signs to help you detect clone accounts:
- The most obvious sign is that clone accounts often have incomplete or inaccurate personal information. These accounts usually lack basic details such as a clear profile picture, contact information, or detailed personal description. Furthermore, they may use fake profile pictures and names to impersonate real users.
- Clone accounts also often act unnaturally. They may send mass friend requests, join groups and pages with no real connection, or only interact with posts and ads without any other active participation. If you see an account that likes or comments in an unusual or unrelated way, it may be a clone account.
- Another sign is the presence of out-of-sync activity. Clone accounts may be active for short periods and then suddenly stop or only be active at a specific time of day. This is different from real accounts, which usually have more consistent habits and activity history.
- Clone accounts can also be detected by the lack of real interaction with the content. They often share posts without leaving any specific comments or feedback. This account does not create original content but simply copies or shares content from other sources.
- Clone accounts may have issues with their interaction history. You can detect if an account has little or no history of interactions with other users, or if their interactions are completely inappropriate for the target audience.
Early identification and handling of clone accounts not only helps protect online safety but also ensures optimal performance for your advertising campaigns.
How to exclude fake nicks when advertising on Facebook
Excluding fake accounts when advertising on Facebook is not easy, but you can refer to the following tips to be able to best master it, specifically as follows:
Method 1: Exclude targets when targeting
Exclude fake accounts
Fake accounts are often newly created accounts, which can affect the effectiveness of your advertising campaign. To minimize the impact of these accounts, you can use the exclusion targeting method based on the lifetime of the mobile device. Specifically, you can exclude accounts that have used mobile devices for less than 1 month, 1-3 months, 4-6 months, and 7-9 months. This way, you will minimize the possibility of your ads reaching new and untrusted accounts.
Excluding advertisers
Depending on your service or product, excluding advertisers can be an important step. Here are some groups you might consider excluding:
- Admins: These are people who manage Facebook pages, including all individuals who run fan pages. Excluding this group helps you avoid reaching audiences who may not be interested in your product and instead focus on their ad campaigns.
- Page admins + industry: You may want to exclude page admins related to specific industries such as business, sports, travel and tourism, and health & beauty if your product is not related to these industries.
- New page admins: New fan pages may not have a high level of trust. You can exclude this group of people to avoid your ads being delivered to people who have little or no interaction with the content.
- People who have paid with Facebook: Since advertisers are the ones who regularly pay with Facebook, you can exclude groups of people who have paid with Facebook in the past, including users who have paid in the past 30 days and 90 days. This helps you avoid advertising to individuals who may be too familiar with the ads and not respond positively.
Exclude by demographics
Excluding demographics can help you target the right audience for your product or service. Depending on the characteristics of your product or service, you may consider the following criteria:
- Marital status: If your product is aimed at married people or single people, you may want to exclude audiences that do not fit your target.
- Education level: For example, if your product is aimed at people with a high education, you may want to exclude people who have just graduated from high school or are currently attending high school. This helps you focus on the group of people with the right education level for your product.
- Industry: If your product or service is related to a specific industry, you can exclude people who do not work in this field, helping you reach people who are more likely to be interested and have a real need.
Method 2: Try changing the target to target a different customer group
Choosing the right advertising target is an important factor in ensuring the effectiveness of your Facebook advertising campaign. Depending on the specific purpose and requirements of the campaign, choosing the right target can help you achieve the best results. However, choosing the wrong target can lead to encountering many fake accounts and “spam” contacts, negatively affecting your advertising performance and budget. To minimize this situation, an effective solution is to change the advertising target. For example, if you run ads with a message or engagement objective, you may encounter a lot of responses from accounts that are not interested, resulting in a lot of unnecessary messages or comments. To fix this, you can “upgrade” your ad objective to a more difficult level, such as switching to a conversion or lead generation objective.
When you choose a conversion or lead generation objective, you require users to take additional steps to fill in details, such as their name, email, or phone number. Requiring details helps eliminate frivolous responses and reduces the number of fake messages or comments from users who accidentally click on your ad without really intending to. For example, when you choose a conversion objective, you can ask users to take a specific action on your website, such as signing up for a newsletter or completing a purchase. Not only does this help you filter out fake accounts, but it also helps collect better-quality contacts, which in turn improves conversions and boosts the effectiveness of your ad campaigns.
Method 3: Create a lookalike audience for Facebook to filter
One of the most powerful tools Facebook offers advertisers is the Facebook pixel. How to create Facebook Pixel allows you to track the behavior of your customers on your website and use this data to optimize your advertising campaigns. A great use for the Facebook pixel is to create and use a Lookalike Audience to expand your advertising reach. Lookalike Audiences help you reach new users who have similar behaviors and characteristics to your current customers. For example, if you already have a quality audience of people who have visited your website, messaged your fan page, or watched videos on your page, you can create a Lookalike Audience based on these behaviors. This helps you expand your reach to audiences that you may not have reached otherwise who are likely to be interested in your products or services.
When you create a lookalike audience, Facebook analyzes data from your existing audience and looks for new users with similar characteristics and behaviors. For example, if your audience includes people who have taken a specific action on your website, like completing an order or signing up for a newsletter, Facebook will look for people with similar behaviors to include in your lookalike audience. This helps you focus on people who are more likely to be interested in your ads, rather than relying on random ad delivery. Using a lookalike audience can help you improve the effectiveness of your advertising campaigns by reaching new users who are more likely to become your potential customers. This not only saves you money on advertising costs but also increases your conversions since you are targeting people who are similar to your existing customers.
Facebook advertising is still a huge opportunity to attract more potential customers. Therefore, continuously improving your theoretical knowledge and practical experience in advertising will be an effective way to improve your revenue. Hopefully, the information I just shared about how to exclude fake nicks when advertising on Facebook will be beneficial to you.
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Frequently asked questions
30-day paying Facebook users are people who have made payments or spent money on ads on the platform within the last 30 days. These users are typically advertisers or businesses who have actively spent money on Facebook advertising services, showing that they are interested and active on the platform. Tracking this group of users helps advertisers target more precisely and optimize their ad campaigns.
To optimize your Facebook ad campaigns and exclude people who have interacted with your page, you can use the exclusion feature in your target audience settings. By creating a list of people who have interacted, such as liking your page, commenting on a post, or sending a message, you can exclude this group from future ad campaigns. This helps ensure that your advertising isn’t wasted on people who are already familiar with your brand while focusing on attracting new customers.
