Your Google Ads account can be suspended for a variety of reasons, and this can happen to any account, regardless of the size of the company. What are the specific reasons for account suspension and how to fix a suspended Google Ads account quickly? Let’s explore the details with Optimal Agency in the article below!
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Learn about Google Ads advertising policies
When advertising on an online platform, compliance with content regulations is important to ensure that your ads do not violate the platform’s policies and regulations. Below are the main provisions on prohibited content, prohibited conduct, restricted content, and features, along with editorial and technical requirements:
- Prohibited content: Prohibited advertising content includes illegal goods and services, dangerous content, counterfeit products, and any content that supports illegal activities or harms others. At the same time, discriminatory or hateful content also falls under the category of prohibited content. These types of content are not allowed in ads because they may cause harm or violate laws and ethics.
- Prohibited practices: Hiding information on websites or redirecting users to a temporary landing page that is not the real landing page is also prohibited. Poor or incomplete data protection policies are also on the list of unacceptable practices. Furthermore, ads need to accurately reflect the content on your website or landing page. Any mismatch between the ad and the actual content may be subject to strict review and action.
- Restricted content and features: Restricted content typically includes any content that is considered illegal or otherwise unacceptable globally. This category includes products and services such as drugs, gambling, and adult content. Additionally, political content, such as campaign ads or issue ads, is also restricted. These must adhere to strict guidelines to avoid violating the platform’s policies.
- Editorial and technical: Editorial and technical requirements typically focus on ensuring that ads are not intrusive to users and that the site provides a good user experience. Ads and sites should be easy to use and not difficult for users to interact with. This means that sites should be user-friendly and that users have control over how they interact with the content and site. Ads that are easy to consume and not intrusive are easier to comply with and are less likely to be removed.
Adhering to these guidelines not only ensures that your ads comply with the platform’s policies but also ensures that you provide a positive and safe experience for users.
Top reasons why Google locks your ad account
Here are the most common reasons why Google Ads accounts get suspended:
1. Hacked Website: If your website is hacked and contains malware or unacceptable content, such as deceptive content or harmful redirects, your Google Ads account may be suspended. In many cases, the website owner is unaware of the presence of malware, leading to the account being suspended.
2. Clothing: If your website shows different content to Google and to site visitors, this is considered deceptive behavior and cloaking. This behavior is intended to deceive Google’s system by showing one version of the content to search engines and a different version to users.
Deceptive practices: If your content deals with sensitive topics such as social, political, or other public issues, you need to be transparent about your identity and affiliation. Any form of deceptive or bait-and-switch tactics to attract and convert users may result in account suspension.
Trademark infringement: If the product you advertise looks like a copy of another product, Google may consider it counterfeit. If you are an authorized reseller, you must register with Google to allow your ads to appear.
Prohibited practices:
- Selling drugs through unauthorized pharmacies: Selling prescription drugs without a prescription or targeting locations that are not licensed to sell drugs may result in account suspension.
- Violating local laws: Ads that do not comply with local regulations may also result in suspension. For example, in the UK, advertising for paternity tests is not allowed. You should research local laws to make sure your ads are legal.
- Other unacceptable business practices: Behaviors such as displaying ads that are intended to deceive users into collecting personal, medical, or financial information, or misrepresenting your business, products, or services may be prohibited.
Payment issues:
- Unpaid balance: If you fail to make a payment even once, your account will be suspended.
- Promotional code abuse: Using Google Ads promotional codes multiple times or selling them to others violates Google’s policies.
- Request a chargeback: Asking your bank to reverse a payment can result in account suspension.
- Suspicious payment activity: Google may flag your account if it detects that your credit card has been stolen or if there are suspicious similarities in payment details across multiple accounts.
These issues need to be addressed promptly and properly to avoid any long-term impact on your Google Ads advertising.
How to fix a suspended Google Ads account
Google Ads accounts can be suspended for two types of policy violations: common violations and egregious violations. A simple violation can have your account reinstated if you take the necessary steps, while a severe violation is considered so dangerous and illegal that Google will not allow the user to interact with the same advertiser again. Severe violations often involve activities that are illegal or cause serious harm to users. To reinstate a suspended Google Ads account, you need to be careful and professional in your approach and fix the issues that have been raised. Here are the detailed steps to resolve one of the most common serious issues today: malware on your website.
Step 1: Review and identify the errors
First, check the email that Google sent you to find out the specific reason for the suspension. This email usually provides information about the type of policy violation. If the notification is unclear, look for links or guides related to the policy that was violated to better understand the issue.
Step 2: Make Remediation Plans
Use MalCare’s free malware scanner to scan your WordPress site. This tool will help you determine if your site is infected with malware. Once you have the results, compare the information in your Google Ads account with the information on your site. In particular, check sections such as shipping rates, the “About Us” page, terms and conditions, and other pages that contain identifying or cost-related information. This information should be in sync with the information in your Google Ads account.
Step 3: Fix any policy violations
Once you’ve identified issues that need to be changed, you’ll need to make the necessary adjustments immediately. Here are the specific steps to fix malware violations and other issues:
Remove the malware
Install and use MalCare to clean malware from your site. If you have used this tool to scan your site, upgrading and cleaning should be enough to remove the malware within minutes. After cleaning, clear your browser cache and WordPress to remove old versions that may contain malware. Check to see if the spammy pages are indexed by Google using the “Search operator”. If so, recreate the sitemap and resubmit it to Google.
Fix content issues
To resolve content issues, read Google Advertising Policy carefully. If you need further assistance, seek help from experts or join online forums and groups such as AdWords, PPC, or relevant Facebook groups. If you are still having trouble, contact Google Search Liaison on Twitter for support.
Resolve billing issues
Make sure all outstanding advertising charges have been paid. Check with your bank to make sure there are no suspicious transactions from your account. If your old payment method is no longer valid, update your payment information or add a new payment method to avoid service interruptions.
Recovering a Google Ads account requires accuracy and timeliness in handling issues. By following the steps above, you will have a higher chance of recovering your account and continuing to run effective ads.
The above article has provided you with important information about Google Ads account suspension. Hopefully, you have a clear understanding of the causes of this situation and know how to fix it effectively and quickly. Good luck!
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Frequently Asked Questions
When your Google Ads account is suspended, appealing is an important step toward getting your advertising back up and running. To appeal, first, check your notification email from Google Ads to understand the reason for the suspension. Then, visit the Google Ads Help Center and find the account appeal section. Fill out the appeal form with details about the issue you’re experiencing, along with any relevant documentation or evidence. Google will review your appeal and send you a response to guide you through the next steps. Ensure you provide accurate and complete information to increase your chances of successfully reinstating your account.
If your account has been suspended for violating the circumvention policy, this may occur when you use dishonest techniques to bypass Google Ads’ controls. This may include hiding content or facilitating non-compliant behavior that is not detected by the system. To reinstate your account, you need to quickly identify and fix the violations, and ensure that all of your advertising activities are transparent and fully compliant with Google Ads regulations.
