Advertisers often encounter the issue of not approved Facebook ads. It affects the promotion of products, services, and businesses on Facebook. So, what are the reasons why are Facebook ads not approved and how do address them? Follow the article below.
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Why are Facebook ads not approved?
There are many reasons Facebook might reject ads: promoting banned products or services, ad content making definite promises, disruptive or low-quality content affecting user experience,… Here are some main reasons your ads are not approved:
Violation of Facebook policies
This is one of the most common reasons that many advertisers face due to a lack of understanding of Facebook’s advertising policies. In particular:
Ad content contains prohibited words: death, medical treatment, chemical components, patients, functional foods, loans, disbursement, medicinal ingredients, credit, recruitment, training, surveillance cameras,…
Additionally, using the word “Facebook” incorrectly or the brand name in ad content is also a reason for ad rejection.
Definiting or implying personal features ads: race, religion, belief, age, financial status, gender orientation, health condition,…
Using sensitive images, nude photos, flaunting skin, zooming in on body parts,… in bikinis, acne treatment, underwear ads.
Ads containing brand images: icons, logos, warning symbols, notifications,…
Ad images with over 20% of text.
Ad content makes definite promises or contains before-and-after images.
Or ads leading users to a non-functional, broken, or irrelevant landing page compared to the ad content on Facebook.
Payment violation
The non-approval of Facebook ads could be due to unsuccessful payments. This stems from reasons like out-of-money payment cards, faulty or blocked cards,… preventing Facebook from charging your ad account.
Moreover, you might have used a card not supported by Facebook to pay for ads or entered incorrect information on the card.
Non approved ads can also be due to the payment method being suspended for security reasons. Specifically, ads are paid for using a suspicious account or a card suspected of being stolen. Or the card used for payment has unusual activity or has previously defaulted on Facebook ad payments.
Ad account
If your Facebook Ads account has been reported or violates policies, Facebook will reject the ad. Specifically, violating advertising policies multiple times, defaulting on ad payments, or not being active regularly.
Having unusual behaviors such as creating many ads continuously in different places or logging in from many different IP addresses or devices. Or administrators within the same ad account exhibiting suspicious behaviors or content that violates Facebook policies.
Additionally, ads not approved from an unverified Profile or have been disabled after posting the ad.
Due to Fanpage
Facebook will have scanned for ads, Fanpages, and ad accounts violating the platform’s policies. Facebook also often restricts new Fanpages, not verified or not fully updated with information before running ads.
Facebook’s error
In many cases, your ad has fully complied with Facebook’s policies. This could be due to Facebook’s error, and at this point, you can appeal to Facebook so that the ad can run without editing content. However, you should only file a complaint when sure you have not violated any of Facebook’s policies.
How to appeal Facebook Ads not approved?
If your Facebook ad content doesn’t violate policies, you can appeal as follows:
Appeal from Ad Manager
When Facebook rejects your ads, it will provide a reason for the disapproval along with a “Request Review” button. Click on the “Request Review” button to ask Facebook to reconsider your ad and wait for a response.
With this appeal method, if Facebook continues to reject your ad, they won’t be re-consider, and there’s a high risk involved. Therefore, ensure your Facebook Ads account fully complies with Facebook policies before proceeding with this method.
Appeal for non approved ads via link
Access the following link to initiate the appeal process:
https://www.facebook.com/business-support-home/ or https://www.facebook.com/help/contact/186912391909649. Then fill in all the required information.
Next, find the Ad Group ID you want to appeal by accessing Facebook’s Ad Manager. Then select the corresponding ad group. Here, click on “View Settings” then copy the group ID and paste it into the form.
Other ways to handle non approved ads
Facebook non approval ads are common, therefore, it’s crucial to remember tips to handle the issue:
Proactively understand Facebook’s advertising policies. Most ad disapprovals stem from policy violations. So, to fix errors, edit your ad content to comply with Facebook’s policies. In subsequent ad creations, pay close attention to policy compliance.
Ensure your ad text, images and videos adhere to Facebook’s policy-compliant size and content guidelines.
If the edit of your ad is not approved, you should create a new Facebook ad. However, you must avoid repeating past mistakes and complying with the policies.
If the disapproval is due to payment issues, you have to pay off the balances and add alternative payment methods to avoid risks.
Additionally, you should prepare backup Facebook Ads accounts to prevent ad rejections leading to account suspensions or deactivations.
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By now, you should understand why are Facebook ads not approved and how to address this. Hopefully, this article will help you successfully run Facebook Ads campaigns.
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Frequently asked questions
Facebook reviews most ads within 24 hours, and in some cases, it may take longer. Remember that ads can still be re-reviewed even after they’ve started running. If you want your ads to run at a specific day or time, schedule them accordingly.
Whether Facebook approves or rejects, it will notify you via email or within your account. When your ads are approved, they will automatically be published, and you can see the results in the Ad Manager.
Facebook’s ad review process uses automated technology to apply Advertising Standards to many ads on the platform. However, in some cases, Facebook also has manual ad reviewers.
Once Facebook approves and distributes the ads to the target audience, and if they receive negative feedback or too many negative reports from users, we will randomly conduct a supplementary review process to ensure accuracy.
Additionally, Facebook will use a combination of signals such as user reports to determine any missing elements during the initial review process.
During the supplementary review process, Facebook will notify you if your ads violate Advertising Standards. If Facebook finds your ads violate policies, it will reject them and stop distributing them. This explains why ads that were previously approved may be rejected later.
