For businesses and content creators on Instagram, verifying your account is essential. If your account is verified, it will add authenticity to your Instagram profile, increase engagement, and prevent impersonation. But how to get verified on Instragram? Follow this article by Optimal Agency.
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What is Instagram verification?
Verification is a way to confirm that your Instagram account is authentic. Which representing you as a content creator on this platform. Instagram verification helps people know that you are the real person when they visit your page by a verification badge on Instagram. This verification process applies not only to individuals but also to businesses and brands.
When you are verified on Instagram, it means the platform has confirmed your authenticity. Afterward, your account will have a badge verified by Instagram, along with a checkmark next to your username. It signifies the account belongs to a real individual or business. Additionally, you will see Instagram’s blue checkmark on your profile, search results, and comments.
Many people believe that a quick way to get verified on Instagram is by using famous accounts representing artists, brands, or organizations. In reality, most verified accounts belong to celebrities, influential people on Instagram, renowned brands, and news organizations.
Instagram does not verify ordinary accounts or accounts that only contain user-generated content. The verification badge is granted to those whom Instagram deems genuinely important and is solely to prove the account’s authenticity. The verification process on Instagram can be hard but not impossible for content creators if you do it correctly.
Why it is important to get verified on Instagram?
Getting verified on Instagram brings many benefits. Especially if you are a brand or business, verification can be a powerful tool in your social media marketing strategy:
Building credibility and trust
The blue checkmark next to an Instagram account shows that your account is authentic. Verified accounts of public figures, brands, or businesses on Instagram build trust with their followers.
Anyone following their account believes they are interacting with real people. Moreover, people tend to trust content shared from these accounts.
Increasing visibility and reach
One benefit of being verified on Instagram is that it can increase brand visibility. Verified accounts are more likely to appear at the top of search results, making them easier for users to find and follow.
Also Instagram’s algorithm is more likely to suggest verified accounts in the Explore section, meaning verified accounts have a greater chance of being seen and reaching more users.
Accessing to advanced features
It also grants you access to special features. This includes access to test features not widely available or access to advanced analytics tools. Verified accounts receive dedicated support, experience exclusive stickers,…
Prevention of impersonation
On the other hand, Instagram verification helps protect against impersonation and fake profiles. Verified accounts are less likely to be targeted by scammers or impersonators. Instagram actively monitors impersonating accounts of verified individuals and famous brands, making it harder for them to be impersonated.
Increasing follower
Verification on Instagram and receiving the blue checkmark will help your account gain more followers. It increases your visibility on the platform, leading to higher engagement and attracting new followers.
Expanding collaboration opportunities and gaining more customers
The verification badge on your Instagram account acts as a highlight, making your account stand out. It particularly helps you expand collaboration opportunities with other businesses, renowned brands, and attract more potential customers to follow, engage with, and use the products or services you promote on Instagram.
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Conditions to get verified on Instagram
The benefits of being verified on Instagram are undeniable. However, not all accounts are eligible for verification, and not everyone knows how to get verified on Instagram. To get verified on Instagram, you need to meet the following conditions:
Your account must comply with Instagram’s Terms of Use and Community Guidelines.
Represent a real individual, business, or organization that is registered and not a fake or fan account.
Your account must be the unique representation of a specific person or brand. Further, you can have separate accounts for different languages.
Complete your Instagram profile with full information including a bio, display picture, and active posting when applying for verification.
Your account must be set to public for verification review.
Your account must be mentioned in multiple news sources or regularly searched online. If you are a new business looking to get a verified badge, ensure your business is mentioned in various online media, ranks high in Google search results, and has a considerable following.
Moreover, refrain from using any inaccurate information or engaging in violations to get verified. If Instagram detects such actions, they reserve the right to remove the verified badge and may even suspend your account.
Steps to sign up for verification on Instagram
After meeting the conditions above, follow these steps to sign up for verification on Instagram:
Log in to your Instagram account and click on your profile picture. Next, click on the Hamburger icon at the top right. Then select Settings and Privacy.
In the Professional Account section, click on Tools and Support for Businesses. Next, click on Request Verification at the bottom of the page.
Then, complete the form by providing details such as identification documents (such as a driver’s license or passport), your creator portfolio, and links to various posts and other websites where you are featured.
Finally, click on the Submit after providing all the required information.
How to get verified on Instagram?
Comply with Instagram’s community policies
Instagram’s content moderation system is strict, and there are significant penalties for accounts that do not comply with the platform’s community guidelines. Therefore, you need to adhere to Instagram’s rules and policies if you want to get verified quickly.
Specifically, avoid abusing hashtags, spamming comments, reposting unauthorized posts, or not giving proper credit. Instagram may revoke verification badges or disable accounts if someone attempts to advertise, sell, or transfer their verification badge. Or if they use their profile information to promote counterfeit services. Also, avoid trying to obtain verification badges through third-party services.
Additionally, there are restrictions on posting, following/unfollowing, liking, and commenting daily. You can monitor your Instagram account status by going to Settings, selecting Account, and choosing Account Status.
Optimize your profile
If you’re looking to get the blue checkmark on your Instagram account, optimize your profile. Use clear profile pictures and concise bios to highlight your identity, and include links to your website in the bio section. Choose a username that people can easily recognize and ensure it matches your name.
Furhter, you should have a clear, complete profile makes it easier for Instagram and users to understand who you are. It also helps differentiate your account, which is an important factor in Instagram verification.
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Create engaging content
Content creators become popular because they consistently produce high-quality content that attracts followers. So, if you want to learn how to get verified on Instagram, start by creating interesting content.
Engaging posts on Instagram will capture people’s attention and make them want to interact. This not only increases brand visibility and account popularity but also attracts more engagement. If you post regularly during peak times, it will attract more interaction.
Post content consistently
Frequently posting content on your Instagram account shows that you are active on the platform. It’s a positive signal for Instagram that you’re committed to sharing content and engaging with your audience.
Consistency in posting also helps build and maintain audience interest. Your followers will expect more content from you, and they’ll be more likely to continue interacting and staying loyal. You can use scheduling tools on Instagram to schedule posts in advance.
Actively engage with followers
Responding to comments, liking, and participating in conversations on Instagram will make your followers feel valued and connected to your brand. If you have a sizable following, your account will be recognized by the public in your field of interest and admiration. Instagram may consider this when reviewing and approving your verification request.
Remove links to other social media platforms
Instagram has strict rules about linking to other social media platforms in your bio. Linking to other platforms may make you ineligible for verification or make verification difficult. Therefore, refrain from adding links to external platforms in your bio. However, you can link to your Facebook account and your website.
By now, you should know how to get verified on Instagram. Hopefully, this article will help you in obtaining the verification badge and reap various benefits.
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Frequently Asked Questions
Technically, there is no minimum number of followers required to get verified on Instagram. As long as you can prove you are a public figure, highly searched for, or your account represents a widely recognized business or organization, you can get your account verified regardless of how many followers you have.
Applying for verification takes about 30 days; however, you could be approved and verified sooner depending on various factors.
The cost to get verified on Instagram is $14.99 per month. Sometimes it may be more if you choose to include your Facebook page or profile in your application. Additionally, the cost may vary by region.
