TikTok is one of the most popular social media platforms today, known for its unique features, prominently among them being the live stream feature. Regarded as an effective user connection tool, TikTok live streams have garnered the attention of a large user base. How to go live on TikTok? What are the conditions for initiating a livestream on TikTok? Let’s explore these questions with Optimal Agency in today’s article!
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Understanding the conditions for live streaming on TikTok
The regulations regarding TikTok Live Shop are specifically defined and strictly enforced depending on each country. Therefore, to have your account approved for live streaming, you’ll need to meet several important criteria. Adhering to these regulations is crucial to ensure your account is eligible to participate in TikTok Live Shop and avoid limitations on livestreaming features. Below are the specific conditions for participating in TikTok Live Shop live streams:
For TikTok users in Vietnam:
- The TikTok account must have at least 1000 followers.
- The account holder must be at least 16 years old, and at least 18 years old to enable the feature of receiving virtual gifts from viewers.
For TikTok users in China:
- The TikTok account must have at least 10,000 followers.
- There is no age limit for participation.
For TikTok users in Europe:
- The TikTok account must have at least 1000 followers.
- There is no age limit for participation.
Note: Accounts participating in live streams on TikTok need to prepare the following:
Bank account confirmation documents: This is necessary to verify financial information and payments during online sales.
Identity verification documents: These include documents such as ID cards, passports, Citizen Identity Cards, etc., to verify the user’s identity and ensure the accuracy and safety of personal information.
Brand usage rights confirmation documents: This is important to protect intellectual property rights and ensure that users do not violate the intellectual property rights of any brands during the live stream process.
Additionally, besides how to register a tiktok shop account users must adhere to specific regulations of TikTok Shop regarding content, images, and behavior during the livestream. If your account encounters issues with live streaming on TikTok, check if any of the three conditions above have been met. This helps ensure that your account fully complies with the requirements and regulations of the platform.
How to go live on TikTok
To live stream on TikTok on your computer, you need to follow specific steps:
- Step 1: First, you need to download the TikTok app to your computer. If not downloading, you can use it through web browsers.
- Step 2: Learn and install OBS to support TikTok live streaming. OBS is live streaming software for computers available at OBS. This is an effective way to open TikTok LIVE on a PC, a utility chosen by many users.
- Step 3: After downloading OBS, access the LIVE Studio web app.
- Step 4: On the interface screen, select “Get Access” to use the app.
- Step 5: To start a live stream on TikTok, you need to return to the app’s homepage and select the “Go Live” option. Next, in the Live Broadcast Settings section, you will see two items: Server URL and Stream Key. Then, open the previously installed OBS application and select “Settings” in the bottom right corner. Then, select “Stream” and enter the corresponding information into the Server URL and Stream Key lines. Once the setup is complete, select “Apply” to complete the process.
Notes when live streaming on Tiktok
To participate in live streaming on TikTok Shop effectively and comply with direct sales rules on the Tiktok platform, users need to pay attention to some important specific things as follows:
- Avoiding inappropriate content is a top priority. TikTok employs scanning systems to detect cases of overly revealing clothing or content that does not comply with the platform’s ethical standards and direction. This helps maintain a healthy and positive online environment for the user community.
- Another important rule is that no children are present in the live stream on TikTok Shop. This is to protect children’s privacy and safety while keeping the platform relevant to its core audience of adults over 18 years old.
- Synchronizing products between the live stream and shopping cart is also a factor that cannot be ignored. Ensuring that the product introduced on the live stream must be the same as the product linked in the shopping cart not only creates trust but also avoids unwanted misunderstandings from viewers.
- Recycling content from other platforms should also be avoided to ensure a unique and highly interactive live stream. TikTok not only avoids using duplicate content but also values creativity and innovation in user content.
- The sale of prohibited products on TikTok Shop such as weapons, drugs, counterfeit goods, and illegal goods is not allowed. This is to ensure the safety and legitimacy of the user community while keeping the commercial environment on the platform healthy and transparent.
- Avoiding broadcasting when the screen is blank and not redirecting users to other platforms are also regulations that need to be followed in the TikTok Shop sales policy. This helps maintain the continuity and quality of the livestream, while also protecting the user experience on TikTok.
In the article on Optimal Agency, we have listed the most accurate detailed information. We hope that the content can help you learn about the conditions and rules when live streaming on Tiktok and implementing live streaming on Tiktok successfully.
Please see more:
- 10+ How to get more likes on TikTok
- What is a TikTok hashtag? Tiktok hashtags are easy to trend today
- Why your TikTok videos are not going viral?
Frequently asked questions
The PK feature on TikTok allows two users to livestream simultaneously to determine the winner. During this process, players can receive gifts from the live audience. In particular, both users will set requirements for the loser to fulfill, creating a fun and interesting atmosphere for viewers.
Time limit: The duration of each livestream video on TikTok can be limited, reducing the ability to fully convey a message or introduce a product.
No integrated purchasing feature: TikTok does not yet have an integrated purchasing feature directly within the app, which may reduce the ability to convert views to sales.
Limited interaction: Compared to other platforms such as Facebook or Instagram, TikTok has few interactive features, making interacting with customers more difficult.
