Facebook advertising account is flagged seriously affects the business’s product and service promotion campaign and revenue. If you receive a notification that your Facebook Ads account has been flagged. You don’t know the cause or how to fix it. Optimal Agency experts will share useful information about this issue in the article below. Refer now!
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What is a Facebook advertising account is flagged?
This is a situation where the account can still access the ad campaign setup normally. However, cannot be submitted to Facebook for review, the ad cannot be delivered to the target audience, and advertising activities will be suspended. Facebook will send you one of the following notifications:
- Your ad account was flagged recently for unusual activity.
- The payment feature has been disabled.
- Your ad account has been flagged for policy violations,…
The consequence of a Facebook advertising account is flagged that it affects the ad running progress. Businesses will spend a lot of time and money running ads after being unlocked. The period when advertising is stopped will affect business operations. Because it is difficult for businesses to achieve their goals in terms of revenue, number of potential customers received, etc. On the other hand, if the Facebook advertising account is flagged, this will seriously reduce your reach to potential customers.
If your Facebook Ads campaign violates the policy multiple times or commits serious errors, Facebook may cancel your entire campaign without prior notice. Facebook can even disable your advertising account permanently and cannot be restored. In addition, the assets associated with your business’s Facebook Ads account are also affected: Fanpage, Group,…
Why is a Facebook advertising account is flagged?
There are many reasons why a Facebook advertising account is flagged. Facebook policies are becoming increasingly stricter for advertisers. Below are the reasons why your account was flagged that you can refer to:
The problem is due to the account
One of the reasons an ad account gets flagged is because of the activities taking place within the account. Detail:
Advertisers’ personal account information is not reliable. However, you link your account again but with one payment method. This causes Facebook to flag these advertising accounts.
Accounts that have had a history of previous violations: running expensive ads or violating policies multiple times,… These accounts will be monitored very closely by Facebook. If any unusual activity occurs, the account will easily be flagged.
On the other hand, newly created accounts and multiple advertising campaigns in a short period will also cause the Facebook Ads account to be flagged.
Unusual payment method
Reasons why Facebook advertising account is flagged related to payment methods include:
Running ads but repeatedly not paying fees to Facebook.
The billing threshold or payment date is reached but the payment card does not have enough balance. At that time, Facebook suspects that you intend to run ads but do not pay, resulting in your account being flagged.
Using a payment card that has been disabled or reported stolen
Running Facebook ads with discount codes of unknown origin or selling counterfeit products.
Facebook blocks your Visa/Mastercard card number because many people use this card number to make money and violate advertising policies.
Payment cards are put on the banned list due to being used for many different accounts. Especially paying for accounts with a history of running out.
For advertisers in Vietnam, they often use PayPal to pay for advertising. Many people have used PayPal to increase Facebook advertising money. Therefore, if your advertising account is linked to PayPal, it is easy to be flagged for violations.
Ad content that violates policies
If your ad contains elements that violate Facebook’s policies, it is also one of the reasons why your Facebook Ads account is flagged:
Advertising illegal products and services (counterfeit goods, counterfeit goods, adult products, tobacco, alcoholic beverages, weapons, money laundering,…)
Advertising content not suitable for the target audience: pornography, violence, racism,…
Advertisements with deceptive content about bogus products and services.
The advertising content contains prohibited words, statements containing a firm commitment, sensitive images, or elements that violate brand copyright. Low-quality ads: images or videos are blurry, and lagging, and the landing page URL doesn’t work,…
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Customer file
If you run ads using a customer list (UID) that has been sold to many other people, floating in the market, your Facebook Ads account is at very high risk of being flagged. This customer file will be reported to Facebook for advertising violations. This results in your advertising account also being affected.
Log in to multiple accounts on 1 network IP
This is one of the reasons why a Facebook advertising account is flagged. When you log in to too many accounts on the same network IP address, it will make Facebook suspect that it is spam or fake. At this time, your accounts and advertising posts are highly likely to be disabled.
Do not have much experience running ads
People who are self-taught in running Facebook ads and don’t have much experience often make mistakes: suddenly increasing or decreasing the budget, constantly turning on/off advertising campaigns, etc. This also makes Facebook suspicious which leads to the ad account being flagged for violations.
Checkpoint account
This is a special case when Facebook not only advertises accounts but also personal Facebook accounts. One of the common reasons for account checkpoints is:
Personal accounts have low trust because they have little interaction with people and few comments, leading to Facebook suspecting that the account is fake.
If your account is abused by making friends, sending messages, joining many groups, etc. in a short time, Facebook will notice it.
How to unlock a flagged ad account
There will be appropriate handling depending on the reason why a Facebook advertising account is flagged. If your Facebook ad account is flagged, you will apply one of the following methods to quickly recover your account:
Complain to Facebook
This is the simplest way to get back your flagged Facebook Ads account. You can appeal to Facebook to have your account unlocked by following these steps:
When an advertising account is flagged, Facebook will leave a blue appeal link and you click on it to appeal. In the link, there is a form to enter account information that is flagged for complaint. Include the ad account name, the ID number of the campaign or ad post, the reason for the complaint, and supporting evidence. In some cases, Facebook requires you to provide identification documents to authenticate your account, so take a photo of the front of the citizen identification and upload it.
After submitting the complaint form, Facebook will review and respond to you via email. Usually, Facebook will review and respond to complaints within 24 hours, but in some cases, it may take longer. If Facebook approves your appeal, your flagged ad account will be unlocked and your campaigns will continue to run.
Contact the Facebook support team directly
Besides waiting for a protest response from Facebook, businesses can chat with Facebook support. The steps to recover a flagged ad account are as follows:
Visit the Facebook Business Support Center: https://facebook.com/business/help/support. Then go to the Find Answers or Contact Support feature and click the Get Started button. Next, continue scrolling down and click Contact Advertising Support.
Note that only accounts that have set up payment methods to run ads can contact support.
In the next interface, select Select issue and select the advertising campaign that is being flagged. Next, select the consultant to see what you need support for, then scroll down and select Contact support.
You complete the information and proof that your account is not in violation. After completing the procedure, select Start Chat and ask a consultant to contact you.
Overcoming Visa card refusal
In case your ad account is flagged due to a rejected Visa/Mastercard card, you can contact the Facebook team to appeal as follows:
You access the link: https://www.facebook.com/help/contact/1937556639801443 and then fill in the form according to the instructions. Then click Send and wait for Facebook to respond via email. If Facebook considers that your Visa card does not have any fraudulent behavior or violations during the payment process, the account will be unlocked.
Handling accounts with Facebook checkpoints
Please reset the network IP of the device logging into your Facebook advertising account to avoid the account being flagged due to network IP. On the other hand, deleting browser cookies is also necessary to avoid being caught by Facebook’s checkpoint. Do not log in to multiple advertising accounts on 1 network IP.
Change your payment method
When using a Vietnamese IP with the payment method Paypal, it will lead to the Facebook advertising account being flagged. To fix this error, change your payment method with the owner’s information and ensure there is always a balance in your account.
Prepare a backup advertising account.
Although you can appeal to Facebook, not all cases can successfully restore your account. Therefore, you need to prepare a backup advertising account in case the account is disabled and have a replacement account promptly and without affecting the Facebook Ads campaign.
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Measures to protect your Facebook Ads account from being flagged
In addition to learning about the causes and how to fix flagged Facebook ad accounts. You can apply the following ways to limit this situation from happening:
- Do not create multiple Facebook accounts or advertising accounts on one device. Use a trusted IP address and device to log in to your Facebook account when running ads.
- Use a single device to log in to your Facebook account and avoid logging in to multiple accounts on the same IP address.
- Always ensure compliance with Facebook’s advertising policies.
- Do not use other people’s advertising accounts to run ads.
- Use Business Manager instead of a personal ad account.
- Check your payment card balance and ensure enough payment when the advertising payment limit is reached.
- Avoid using Visa cards associated with flagged Facebook Ads accounts.
- You should not create a Facebook advertising campaign in many different locations.
- Regularly check your Facebook Ads account to detect problems and fix them before Facebook detects them.
- Fully update personal information and link accounts with trusted websites or applications to help increase account security.
Through the content shared above, you have an understanding of the causes and ways to fix flagged Facebook ad accounts. Hopefully, you will successfully apply and deploy Facebook Ads campaigns to get the best results!
Please refer to:
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- How to run cosmetics ads on Facebook?
Frequently asked questions
In case your Facebook Ads account is flagged, Facebook will send you an email notifying you of the flagged ad account. You can also check the status of your ad account by visiting the Ad Center and checking the account status.
Account review time will depend on the working speed of the Facebook team. Normally, the review process will take 24 – 48 hours and sometimes can last from 5 – 7 days. If you want to know the review status of your ad account, access the Ad Account Quality section in Business Manager.