A new study has shed light on the fact that only a fraction of about $1 is spent on conversion rate optimization out of the total $92 that users spend on website traffic. This raises the issue of resource allocation within the marketing strategy. If we are focusing on attracting traffic to our online store, we also need to make sure that they don’t just stop looking, but become actual customers. Resource wastage is inevitable when many resources are devoted to increasing traffic, but the website is not optimized effectively and product pages often struggle. That’s why many e-commerce sites often run into challenges when trying to optimize their product pages. In this article, Optimal Agency will introduce you to ways to increase the conversion rate of your website.
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Learn about conversion rates
Conversion rate, also known as Conversion rate, is used to measure the number of successful conversions compared to the total number of visits on a website or application. Conversion can refer to any action you expect users to take. This can include everything from clicking a purchase button to becoming a customer. Each website or app can have many different conversion goals, and each goal will have its own conversion rate.
For example, if an e-commerce website has 200 visits in a month and sells 50 products, the conversion rate will be 50 divided by 200, equivalent to 25%.
How to increase conversion rate for website?
There are many ways to increase conversion rates for websites, you can refer to our opinions, specifically as follows:
Create trust for customers
Most e-commerce websites today often don’t know how to leverage trust factors on their product pages. Basic trust factors are visual representations that convince customers that shopping from you is safe and trustworthy. Online shopping always requires trust. For customers, their level of trust in you is the deciding factor in whether to buy or not. Therefore, adding trust elements to product pages can have a huge positive impact.
Take advantage of customers’ fear of missing out on products
One of the most powerful emotions e-commerce retailers can tap into is anxiety – the fear of missing out. Many product pages simply follow the standard: have a product image, text, and a “buy now” button, but lack the element that motivates customers to buy immediately. Creating a sense of urgency will make customers wonder if they risk missing out if they don’t buy right then and there. Because everyone wants to avoid missing out on opportunities, creating urgency will motivate customers to make purchasing decisions right away. This is the one how to increase traffic conversion rate for advertising campaigns.
Highlight call-to-action buttons
What’s really frustrating is when you visit a product page online and have trouble finding the “buy now” button. If you want customers to make a purchase, make sure the button is easy to find. Don’t let your “buy now” button be hidden behind all the product details, especially further down the page. Always make sure your “add to cart” button is placed in a visible location, preferably a contrasting color, and has the appearance of a button. People will naturally look for a button to take action, so make it easy for them.
Use product description videos
One of the biggest drawbacks of online shopping is that you cannot physically touch, feel, or even see the product to examine it. In a traditional shopping environment, you can use all of your senses to evaluate product quality, something that is difficult for online businesses to do. Therefore, posting actual images is encouraged, but a video will give a more comprehensive view of the product. This is very useful for convincing customers to shop because they can have a deeper look and feel of the product before deciding to buy.
Apply real-world context examples to the product
Background context refers to showing your product in a real-life situation, giving customers a clearer view of how the product will behave when used. When customers can see the product in real-life situations, it is easier for them to make purchasing decisions. For example, Laura, an online jewelry store owner, increased her conversion rate by 271% by simply displaying her products in real-life settings, helping customers visualize what the product will look like when they use it.
Add a Pop-up window to your website to increase conversion rates
Adding a Pop-up window is one of the effective ways to increase conversion rates for your website. You should spend a lot of time with users who have visited your website, because users have known about your website but have not converted into customers.
Additionally, they will be interested in your offers but they still want to compare with available products to choose the best item. So, you test many different propositions for sales ideas to encourage users to make purchases on your website.
In the above article, Optimal Agency has shared detailed information in the most useful way. We hope that our content can help you learn about conversion rates and successfully increase the conversion rate of your website.
Please see more:
- How to collect customer information on the website effective?
- Differences between Google Ads and Facebook Ads
- How Google Analytics works? How to install and use
Frequently asked questions
Increasing your website’s conversion rate is an important part of your online business strategy. When conversion rates increase, it means more customers are taking targeted actions on your website, like buying a product, signing up for a service, or participating in other activities. This not only increases sales but also improves the performance of online marketing campaigns and increases business competitiveness in the market. At the same time, increasing conversion rates also help optimize marketing costs, as you can get better results from the money you spend on online advertising and marketing.
Determining how good your conversion rate is depends on many factors, including your industry, type of product or service, specific business goals, and marketing strategy. However, a “good” conversion rate is often considered to depend on how profitable the business wants to be. It’s important to not only focus on increasing conversion rates but also ensuring that customers are satisfied and that your product or service meets their needs. This can mean optimizing the user experience, providing clear and engaging information, and creating a smooth and easy-to-understand purchasing process.
