To effectively increase orders on Shopee, invest in product images and videos, optimize SEO, take advantage of Shopee’s support tools, run ads both internally and externally, optimize shop metrics enhance customers’ shopping experience at the shop, and continuously analyze sales for optimization. In Optimal Agency‘s article, the following is a detailed way to improve sales efficiency on Shopee. Let’s follow along!
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Shopee commerce platform is the leader in the Vietnamese market
Shopee’s growth since its launch has made many other competitors wary. Currently, Shopee has more than 160 million people using the service and about 6 million people participating in sales with more than 7,000 brands and many reputable distributors. In 2021, Shopee affirmed its position by becoming the only e-commerce platform in the TOP 3 “Best Brands in Vietnam” and ranked 5th in the Brand Ranking globally. Some outstanding features of the Shopee e-commerce site compared to other platforms include:
- Communicate directly with sellers: Shopee allows users to contact sellers directly through the chat box, facilitating inquiries and customer support.
- Advanced mobile application: Shopee constantly upgrades its mobile application, helping users have a faster and more intuitive shopping experience. This is especially important in the context of users increasingly prefer shopping via mobile devices.
- Guaranteeing the rights of buyers and sellers: Shopee guarantees orders for sellers and rights for buyers. Users can receive goods, check and pay, and have the right to return goods and receive refunds for wrong or unsatisfactory orders.
- Integrated shipping system: Shopee cooperates with many shipping companies to integrate logistics systems right within the application. With this solution, buyers can choose the delivery service provider of their choice, ensuring flexibility and convenience.
- Free to use: Shopee does not collect usage fees from users, helping them save costs and create more favorable conditions for online shopping.
With these outstanding features, Shopee has become one of the leading e-commerce platforms, not only in Vietnam but also globally.
How to increase orders on Shopee effectively
To increase sales advertising effectiveness on the Shopee e-commerce platform, you can refer to the ways that Optimal shares specifically as follows:
Method 1: Focus on video quality and product descriptions
Images are one of the first factors that determine whether customers will click to see your product or your competitor’s. The more eye-catching the product image will attract more visits, thereby increasing the likelihood of orders. To attract viewers, images need to meet the following criteria:
- Product is the center: Images need to highlight the main product, not mixed with secondary elements.
- Good photo quality: Photos need to be clear and show enough details of the product so that viewers have a comprehensive view.
- Accurate information: Images should be accompanied by information that meets the customer’s needs, be it in text or images.
- Include gifts (if any): If the product comes with gifts, ensure they are displayed.
- Suitable background: The background should be harmonious and highlight the product.
Additionally, if the product has many different colors and sizes or has many angles that need to be shown, you should capture all angles. In particular, recording videos to authentically show your products will help your shop gain more trust from customers.
Method 2: Apply SEO to optimize sales
One way for your shop to have more reach without spending too much on advertising is to optimize SEO for your shop and each product. SEO on Shopee is simpler than SEO on the website. The basic steps include:
- Keyword research: Use a combination of tools outside and inside Shopee.
- Optimize images according to SEO standards: Images should be square, and file names should contain keywords.
- Shop name based on keywords: Set the shop name to contain related keywords.
- Product title: Contains main and secondary keywords, avoid unrelated keywords.
- Product Description: Contains main and secondary keywords, keywords should be placed reasonably, not spam, and at the end of the description should put #hashtag.
SEO will take a lot of time and requires you to research and update continuously. However, its results are worth a try.
Method 3: Offer discounts to attract customers
Shopee strongly supports sellers with many marketing tools. To increase orders, you should not ignore the following tools:
- My program: Helps directly reduce product prices when the price is set higher than the original price. Note that the reduction cannot exceed 50%.
- My discount code: Create a discount code from the shop for customers to use, discount by % of product value or by amount.
- Shop Flash Sale: For shops that meet Shopee’s criteria, helping to increase visibility and create strong discount deals.
- Promotional combos: Selling in combos helps increase orders quickly.
- Buy with shock deals: With discount programs when buying together or buying to receive gifts, helping to increase orders and revenue.
- Shop Coins: As rewards to attract customers to participate in shop activities such as live streams and mini-games.
- Promotional messages: Shopee divides into 3 campaigns to help you reach followers, buyers who have added products to the cart but have not yet paid, or buyers who have purchased but have not yet rated.
- Follower incentives: Create discount programs for each product to increase followers for the shop.
- Shopee Ads: Includes keyword bidding, discovery ads, and Shop Ads.
- Top best-selling products: Prominently displayed on the shop home page with key and best-selling products.
You should consider using all the Marketing tools that Shopee provides to achieve business efficiency for your shop.
Method 4: Apply funnel product strategy
Funnel products are products that are sold at low prices, do not make much profit, break even, or even “lose” within an acceptable level. Funnel products attract customers to visit the store and buy more products to enjoy incentives such as store promotions or shipping discounts. To take advantage of funnel products effectively, you can:
- Participate in Shopee’s 1k deal: The program can only be participated in if Shopee proactively contacts you.
- Create a “buy with shock deal” program: Giveaway with key products.
- Run internal advertising: Pay attention to bidding prices.
- Share to other channels: Like the website (if there is available traffic), Fanpage, Instagram, and Facebook group. To make it more viral, you should create a mini-game.
The more you invest in a funnel product, the more likely it is to be displayed naturally in high positions. At this time, you can use additional “discount code generator” tools in “marketing channels” to stimulate more demand for customers.
Method 5: Participate in events that Shopee offers
Shopee Program (Shopee Marketing) is in the marketing channel tools section and there are many programs you can participate in. To be eligible to participate, at least your product field must match the Shopee deal offered. They are often quite deep discount programs such as 1k, 10k, 99k, or 50%, 70% off. Therefore, you should choose products that can lose money within the allowable amount of your shop’s capital. In addition, if your shop has development potential, on big sales such as September 9, November 11, or December 12, Shopee will proactively contact you to negotiate a deal. These are deals that help you have more opportunities to display and reach more potential customers.
Method 6: Focus on running ads on the Shopee marketplace
If you want to quickly place orders and increase the number of orders, you should run ads on Shopee. Currently, Shopee has the following 3 types of advertising:
- Keyword bidding
- Discovery ads (formerly related ads)
- Shop Ads (only for favorite shops & Shopee Mall, but if your shop has a good growth rate, Shopee will still open for you)
Products running ads will display the word “Sponsored” on the main image. Running ads is only truly effective when you have prepared all the necessary elements for your shop such as:
- Exterior decoration for the shop: Very eye-catching on the mobile interface.
- Invest in detailed product images/videos.
- Product discount code.
- Attached are incentive programs.
- Quality feedback about the product.
Note: You should run ads for at least 10-15 days to get the necessary statistical indicators for analysis.
Method 7: Attract customers from other platforms
If you already have traffic from other sales channels such as websites, Facebook, Instagram, YouTube, and TikTok, you should take advantage of it to bring it to your shop on Shopee and increase orders.
Method 8: Always pay attention to user experience
Even though the quality and price of your products are good, if customers have a bad experience when purchasing, it will be difficult for the number of orders to increase. When buying online, customers often rely on reviews from previous buyers to make decisions. To create sympathy with customers, you can refer to the following ways:
- Improve message response speed: Preset automatic messages to increase the professionalism of the shop.
- Consulting and enthusiastic support about products.
- Inquire and care for customers in each stage: Inquire, order/payment, order shipping process, and customer experience about the product after receiving the goods. This helps create a good impression with customers.
- Detailed instructions on the return process if the product is defective: Of course, you will bear all costs incurred.
- Proactively message customers in advance if the shipper has delays in picking up and delivering goods.
In addition, writing or printing a thank you letter to the customer and attaching it to the product is also a simple way but the ability to bring good reviews to the product is very high. Besides, do you know how to do Dropshipping on Shopee? If not, find out today, don’t miss out.
In the article on Optimal Agency, we have listed the detailed content most accurately. We hope that the information we have shared can be helpful to everyone in learning about the mechanisms of the agency. development opportunity on the Shopee platform and take steps to increase the ability to close orders on this platform successfully.
Please see more:
- How is the sales policy on TikTok Shop regulated?
- The most accurate how to post sales on Facebook
- How to create a digital marketing strategy that brings sales?
Frequently asked questions
Identifying fake purchases on Shopee can help sellers and buyers avoid being scammed or being misled about the product. Some telltale signs include: the number of reviews and purchases suddenly increasing inappropriately compared to the sale period; Reviews with similar or too general content, not mentioning specific product details; Purchase accounts having little information, little activity, and usually only one review. In addition, if you see a product with many 5-star reviews but no specific feedback on quality, you should be careful and consider carefully before deciding to purchase.
Shopee’s virtual order scanning process is the process of examining and analyzing orders placed on their platform to determine the validity of each transaction. Shopee uses algorithms and technology to detect fraudulent activities such as virtual purchases, where orders are not made by actual users. Criteria evaluated include the number and frequency of orders, user purchasing behavior, and feedback and reviews from the Shopee community. When discovering invalid orders, Shopee will take measures such as canceling orders, re-evaluating user activities, and applying control measures to protect our online shopping community.
