When selling on Shopee, the number of followers is an important indicator, contributing to improving the shop’s credibility and thereby attracting customers, increasing sales rates. How to increase store followers on Shopee effectively? Let’s explore detailed methods with Optimal Agency through the article below!
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How important are Shopee followers?
Followers on Shopee are not only an indicator of the number of people interested in your shop but also play an important role in improving business efficiency. Below are the main effects of followers for shops selling:
Determine the visibility of the shop
One of the outstanding benefits of having many followers is increasing the visibility of your shop. Specifically:
- Livestream Notification: When your shop organizes livestreams, followers will receive notifications immediately. This not only helps you attract the attention of interested customers but also creates opportunities to increase interactions and sales during the livestream.
- Show in the Following Sections: Your shop will appear in the “Following” section in the “Me” section of followers. This increases the chances of customers coming back and shopping, thanks to the continuous presence on their page.
- Show in Shopee Video: Shops with a high number of followers will be shown in the “Following” section on Shopee Video, creating more opportunities to reach customers through promotional videos and product introductions.
Directly affects customer conversion rate
The Following also has a positive effect on a shop’s conversion ability:
- Create Credibility and Attract New Customers: A shop with a large number of followers is often considered more reputable in the eyes of potential customers. New customers tend to choose shops with many followers because this proves that the shop has the trust and attention of the community.
- Promotions and Vouchers: Shop followers can receive special discount codes or vouchers exclusively for them. These incentives not only increase the satisfaction of existing customers but also encourage them to make transactions, thereby increasing the order conversion rate.
Thus, increasing the number of followers not only helps increase the presence of the shop on Shopee but also plays an important role in enhancing the reputation and conversion ability, thereby promoting sales more effectively.
How to increase store followers on Shopee
To effectively increase the presence and attract customers on Shopee, there are some important methods that shop owners can apply:
Post on Shopee Feed
Shopee Feed is a feature similar to the news board on Facebook, where shop owners can post sales posts with product images or videos. This is an effective tool to increase the presence of the shop, as posts on the Shopee Feed will be displayed to users when they scroll through the application. This not only helps to reach customers who already follow the shop but also expands the reach to new users. When you regularly post on Shopee Feed, you not only keep your shop prominent but also have the opportunity to attract the attention of potential users, thereby effectively increasing the number of followers. Taking care of the Shopee Feed with attractive posts is an important strategy to help build long-term relationships with customers and boost sales.
Regular live streaming on Shopee
Live streaming is a powerful way to interact with users and increase followers effectively. When you regularly host livestreams on Shopee, your videos will be displayed on the platform’s homepage, helping to reach not only old customers but also new users. Livestreaming not only allows you to introduce your products directly and engagingly, but also allows you to interact with customers, answer questions, and create personal connections. If your products or promotions in your live stream are attractive enough, customers will not hesitate to follow your booth so as not to miss out on new programs or products. Livestreaming is also a great way to build trust and encourage customers to return to buy.
Organize attractive sales at the beginning of the month
Shopee regularly organizes attractive sales such as flash sales and big promotions on a monthly or quarterly basis. Participating in these sales is a smart strategy to increase the number of followers for the store. When you register to participate in Shopee’s discount campaigns, your store will be prominently displayed on the platform, attracting the attention of many users. This not only helps increase the number of followers but can also lead to a large number of orders. Although the price of products may be reduced during sales, which may cause the store owner to suffer an initial loss, in the long run, the increase in followers and brand recognition will bring greater benefits. The number of followers increased after each sale will make it easier for you to sell and implement marketing strategies in the following promotions.
Thus, actively posting on Shopee Feed, regularly livestreaming sales, and participating in sales are three effective methods to increase followers and enhance the presence of your store on Shopee. Applying these strategies will help you build and develop your store more sustainably and successfully.
Increase active time on online sales groups
Facebook and Zalo are great platforms for you to connect with potential customers through online sales groups. These groups gather many people with shopping needs and are a rich source of customers. Shopee, with the outstanding advantage of often having a free shipping policy, is often the preferred choice of customers when they want to shop online. Customers often ask for Shopee links to shop because of the convenience and incentives that this platform provides.
Therefore, regularly posting sales posts on Facebook and Zalo groups will help you reach more customers. When customers show interest in your product, don’t forget to send them your Shopee store link. This will not only help you attract the right target customers but also increase the chance of converting from interested people to real customers. Moreover, this will help increase the number of followers of your store and improve the quality of followers.
Give incentives when customers follow your store
Another effective way to increase followers is to create special promotional codes for customers who follow your store. When customers find a product they like, they will often visit the store’s homepage to see more products. Taking advantage of this habit, you can encourage them to follow by providing attractive promotional codes.
Creating promotional codes for customers who follow not only helps create goodwill with new people who know your store but also increases the chance that they will return to buy. Customers will feel that they receive added value and will find it easier to decide to follow and make a transaction.
Create a minigame on the fanpage
Many shops not only sell on Shopee but are also active on other social networks such as Facebook or Instagram. This is a very effective multi-channel marketing method for building a brand and increasing its presence.
To increase followers on Shopee, you can organize an attractive minigame on Facebook. Set the condition for participating in the minigame to follow the store on Shopee or share the store to receive gifts. Such minigames often attract great attention from users and help you increase the recognition of the store. Moreover, the participants of the minigame are people who already know your brand and are interested in the products being sold. Therefore, this not only helps to increase followers quickly but also increases the possibility of conversion, because minigame participants tend to become potential customers.
The article on Optimal Agency has provided a detailed look at how to increase store followers on Shopee. This knowledge has been accumulated and successfully applied by us through many years of experience in marketing and sales. Readers, please learn more about some of our other information such as selling fees on shopee. Hopefully, this information will help everyone apply it effectively and achieve success.
Please see more:
- Update the latest types of selling costs on the Tiktok Shop platform
- What are the regulations for Sale of Shopee Mall Products in 2024?
- How to sell on personal Facebook to get orders quickly
Frequently asked questions
To view the shops you follow on Shopee on a computer, you first need to log in to your Shopee account on the website. After logging in, click on your account icon in the upper right corner of the screen and select “Follow” from the drop-down menu. Here, you will see a list of shops you have followed. You can browse through this list to check your favorite shops and follow the latest updates from those shops.
When increasing followers on Shopee, many people are concerned about whether this can lead to account banning. Increasing followers on Shopee through valid methods and in compliance with the platform’s regulations will not pose a risk of account banning. However, if you use unofficial methods such as buying followers or using unknown follow-in software, you may face the risk of account banning. Therefore, to protect your account, make sure to carry out follow-up activities transparently and legitimately.
