Running Casino Ads on Facebook is considered one of the most perilous and challenging areas for any advertiser. Given Meta’s stringent policies and strict supervision, a lack of experience can lead to severe consequences, such as ad rejections or even permanent disablement of advertising accounts. However, great challenges often come with enormous potential opportunities, provided you know the “unspoken rules” to clear the auditing hurdles. This article serves as an in-depth guide, revealing practical strategies and confidential operational procedures to help you launch your Facebook Casino Ad campaigns safely, effectively, and sustainably.
Facebook casino policies you need to know
Online casinos are platforms for online gambling and betting activities. To advertise casino ads, online casino operators need to submit a request to Meta for advertising permissions using the provided form. You have to complete this form and have Meta approval before launching any ads campaigns. Advertising rights are granted for specific ad account IDs and Business Managers specified in the form.
Once Meta approves, the Facebook casino ads campaigns is limited to specific URLs (including app store URLs) and the approved territories/countries. Targeting is restricted to users in the authorized jurisdictions specified in the approval request.
Additionally, advertisers must provide evidence that their online gambling and betting activities are licensed or legallestablished in the targeted territories.
Facebook casino ads must target people who are above 18.
For social online casino games that do not offer opportunities to earn real currency, advertisers can run ads without seeking explicit permission, But they must include a disclaimer regarding the non-monetary nature of the product. This helps avoid misunderstandings among players regarding potential monetary rewards for winning. Advertisers should also introduce online casino simulation games that include in-app purchasing activities.
Whether Gambling and betting ads on Facebook involves online gambling or not, advertisers must comply with all existing laws in the countries where the ads are run.
What to prepare for Facebook Casino Ads?
To deploy Facebook casino and betting ads campaigns, you have to prepare:
Facebook Ads Account Setup: Due to frequent issues such as account suspension or shutdown when running ads, it’s advisable to have a backup system of Facebook Ads accounts. You can feed old purchased Gmail accounts or rent a Facebook advertising account for a casino, specifically Optimal Agency. Here, Optimal Agency provides high-trust accounts at the best prices, including various options like No Limit accounts, Agency accounts, and Facebook Ads Invoice accounts.
Besides, you have to prepare Visa/Mastercard details for payments. It is advisable to have multiple cards as a contingency in case of issues such as card suspension. When renting Facebook Ads accounts from Optimal, you won’t need to worry about payment-related concerns. The agency also assists in handling account lockouts due to policy violations and provides new pages.
You also have to prepare an intermediate website for the ad campaigns. At the same time, utilise software to cloak black hat links will minimise the chances of Facebook scanning and detecting policy-violating content on your page.
For additional support in Facebook casino ads, you consider using the Ads Power tool. This software helps optimise campaigns and reduces the risk of being flagged by Facebook.
Instructions to launch Facebook Casino ads
Deploying casino ads on Facebook will require more specialised techniques because this is a product that violates policies. At the same time, you need to understand Facebook’s scanning mechanism to have an effective circumvention method. You need to know how to maintain a Facebook account before approving a campaign. By keeping the IP and device logged in to the ad account always clean. Regularly interact with these accounts, watch videos for 3 – 5 days, log in to each account on 1 browser, change information for security,…
After feeding your account and preparing all the elements, you proceed to set up a campaign on the network IP and a commonly used device with Ads Power (if available, even better). The way to camp will be to set up a bait campaign first and then find a way to redirect the link to the advertised black hat.
With links that violate policies, you need to use software and understand wrapping techniques to help minimise Facebook’s scanning of violating content on the Page. Cloaking black hat is Optimal Agency’s strength. Therefore, the unit has supported many businesses in deploying successful policy-violating campaigns. When you rent a Facebook Ads account from Optimal, you will have cloaking, black hat support, content consulting and optimised support. Please contact hotline: +84 8 1900 4282 for further details.
You proceed to set up a bait camp to make sure the camp is clean. These elements: keyword, url, website content, content, email, device and network IP,… must not have any abnormalities or violations. When setting up a bait camp, the budget should not be too high. If the bait camp has been approved and wants to pay money, then try to redirect to the violating link you want to advertise through the tool. This will prevent Facebook’s bot from scanning your violating content.
Tips to run Facebook Casino Ads
Feeding a Facebook Casino, betting and Online gambling Ads account, you should log in on Mobile, emulator or m.facebook.com. Please keep your IP clean and avoid setting up ad campaigns on strange network IPs or devices. Because Facebook will consider this unusual behaviour and may lock your account.
Creating an intermediary website and cloaking black hat is necessary to deploy Facebook online casino ads campaigns. You need to understand the cloaking technique and do it professionally, carefully dealing with Facebook’s scanning mechanism.
Regarding ads content, there should be appropriate content and you can introduce a game that is not betting or gambling with an attractive title. Avoid using prohibited words: gambling, betting, winning bets, casino games, gambling, currency,… or using the word “Facebook” incorrectly. Always comply with Facebook’s policies to get your ads approved quickly.
When setting up a Facebook Casino ads campaign through bait camp and successfully redirecting to the ads link, you \ must not turn off bait camp.
To use Facebook casino ads, you need to pay in full and regularly to avoid debt. This helps build trust with Facebook that your account is a good payer.
To have an effective Facebook online casino ad campaign, you need to monitor it regularly. If there is an abnormality, it needs to be adjusted promptly to achieve the best results. When running ads, you must not turn ads on/off frequently, delete campaigns or suddenly increase budgets.
Notes when choosing Facebook casino ads images
Regarding Casino ads images and videos, you should design and choose sharp, high-quality photos and videos. Images and videos must be suitable for Facebook Casino ad campaigns.
You must not use sensitive images containing logos or phone numbers to run ads. Images with more than 20% text cannot be used…
Comply with Facebook’s regulations on ad image size. This will help the ad campaigns be approved faster and optimise ads effectively. With different forms of Facebook ads, the requirements for parameters and sizes will be different.
The minimum standard Facebook ad image size is 1080 x 1080 pixels, the image ratio is 1.91:1 to 1:1, and JPG or PNG. For advertising videos, the minimum is 1080 x 1080 pixels. Recommended video ratio is 1:1 (desktop, mobile) or 4:5 (mobile). It to MP4, MOV or GIF formats for advertising videos on Facebook.
Hope you will deploy your ads successfully after exploring this article.
You should not set a high budget for a clean bait campaign. It is advisable to set at a reasonable budget. You should choose the strongest campaign to run, and at the same time run boththe clean and main campaigns. You must not turn off the clean campaign after redirecting to the main campaign successfully. It will help to advertise more effectively.
If Facebook bans your Facebook Ads account due to policy violations, it is very difficult to get back. Therefore, you should have a backup account system to deal with these situations. So that ad campaigns are not interrupted. You should choose an old, highly trusted account to run ads.
