Many advertisers do not know the benefits of linking Google Analytics with Google ADS. Linking your Google Analytics and Google Ads accounts will optimize your account. Not only that, advertisers can use it to analyze data and analyze user behavior. If you are a new advertiser with no experience in linking accounts. Let’s look at this article. The article will guide you on how to link Google Analytics with Google Ads.
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Learn about the concepts of Google Analytics and Google Ads
What is Google Analytics?
It helps users track and analyze the performance of their website or mobile app. Google Analytics provides detailed information on how users interact with the website, helping businesses and website owners better understand their customers and how they interact with content on the website.
GA is an index that helps website managers see traffic by day, month, and quarter. From these figures, advertisers will understand customer insights and user behaviors in accessing the website.
To track the data on your website, website managers create a GA account and install it on their website through Google Tag Manager.
What is Google Ads?
Google Ads is an online advertising platform provided by Google, that allows businesses to advertise their products and services on Google search result pages. Not only that, but on Google partner websites and mobile apps, businesses can also advertise. In Google Ads advertising, advertisers only pay when users perform a specific action, such as clicking on an ad or completing another advertising goal. Adjusting online advertising campaigns is also simple anytime, anywhere as long as you have an internet connection.
Why should you link Google Analytics and Google Ads?
Linking Google Analytics and Google Ads brings many benefits, helping advertisers better understand the performance of their advertising campaigns and improve online marketing strategies. Here are some important reasons to link both:
Accurate Conversion Tracking
When linking Google Analytics and Google Ads, advertisers can accurately track conversions and goals set in Google Analytics. This helps advertisers better understand the effectiveness of their advertising campaigns, and how they contribute to conversions and goals on your website.
Detailed User Analysis
Google Analytics provides detailed information about users, including age, gender, geographic location, device usage, and many other factors. When linked with Google Ads, you can combine this information with advertising data to better understand your target audience.
Understanding of Advertising Performance
Advertisers can delve into how users interact with your ads on the website. This includes information on Average Session Duration, Bounce Rate, Pages/Session, and other behaviors. This will help you optimize your advertising strategy.
Optimizing Advertising Campaigns
Based on data from Google Analytics, advertisers can make adjustments to their advertising campaigns to optimize performance. You can adjust budgets, keywords, and other factors based on detailed information on how users interact with your website.
Tracking Ad Paths (Attribution)
Google Analytics provides attribution models to understand which advertising campaigns influence user purchase decisions. This helps advertisers identify which advertising strategies are performing best.
Comprehensive Reporting
You can view comprehensive reports in Google Analytics, displaying data from both advertising and non-advertising sources, giving you an overall view of your website’s performance.
>>>Learn more: How to create Facebook ads Bot
How to link Google Analytics with Google Ads
Step 1: Ensure you have access to both accounts
+) Make sure you are using a Google Account with access to both Google Analytics and Google Ads.
Step 2: Link from Google Ads
+) Advertisers access your Google Ads account: https://ads.google.com/.
+) Then select the campaign you want to link to Google Analytics.
+) Next, in the campaign dashboard, select “Settings” from the left navigation bar.
+) Then choose “Linked accounts > Google Analytics”.
+) Finally, click on the “Link Google Analytics account” button.
Step 3: Choose a Google Analytics account
+) In the new window that appears, select the Google Analytics account you want to link.
+) Choose the “Google Analytics account” and “Confirm”.
Step 4: Select Property and Confirm
+) Select the property (website or app) in your Google Analytics account.
+) Click “Link” to confirm the link.
Step 5: Confirm in Google Analytics
+) After linking from Google Ads, you need to go back to Google Analytics.
+) In Google Analytics, select “Admin”.
+) Under “Property”, choose “Google Ads Linking”.
+) Confirm the link by clicking the “Confirm” button.
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Conclusion
Linking Google Analytics and Google Ads brings great benefits to website managers. If you don’t know how to link them, read the article to learn the detailed linking steps. You can also explore more articles on advertising and marketing fields on this website.
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