Not everyone knows how to help videos trend on Tiktok

Is making TikTok videos easy? How can you help your videos go viral? These are common questions that many new content creators on the platform often ask. To help you better understand how to make your videos trend on TikTok, let’s explore the details with Optimal Agency in the article below!

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What does it mean for a TikTok video to trend?

What does it mean for a TikTok video to trend?

A trending TikTok video is a key concept in garnering attention and increasing the popularity of your content on the platform. When a video trends, it has the potential to reach a larger audience thanks to its prominent appearance in users’ feeds, discovery sections, or popular video lists. The trending process on TikTok relies on a sophisticated algorithm that considers factors like views, interactions (such as likes, comments, and shares), and user engagement (like watch time and retention rates). Videos with high engagement and wide reach are more likely to be featured in trending lists.

For your video to have a chance at trending, the content needs to be engaging, creative, and able to connect with viewers on multiple levels. Creativity in storytelling, video quality, and the ability to evoke emotions in viewers are essential elements. Additionally, using current trends and challenges can help your video easily attract attention and generate positive interactions. Trending on TikTok is not just a random occurrence but the result of a combination of quality content, community interaction, and optimization according to current trends. This is a great opportunity to enhance your presence on TikTok and reach a large potential audience.

Benefits of a trending video for content creators

When a TikTok video trends, it offers significant benefits for both individuals and businesses:

  • When a video trends, it can reach a large audience in a short time. This not only helps increase the visibility and popularity of the content but also drives user interactions such as likes, comments, and shares, thereby enhancing your presence on the platform.
  • Furthermore, trending can create great opportunities to build and expand your follower community. When your content becomes prominent on the rankings, it will attract the attention of many new people, creating favorable conditions for you to connect with those who share similar interests or goals. This is crucial for content creators and brands seeking to increase engagement and build stronger relationships with their audience.
  • When your video trends, you may receive recognition from the TikTok community and potentially attract the attention of managers and potential partners. This could open up many collaboration and sponsorship opportunities, helping you significantly grow your personal career or brand.
  • Trending not only helps you attract attention but also gives you better insight into user trends and preferences on TikTok. By analyzing successful videos and understanding how they engage with the audience, you can adjust your content strategy to better match viewer tastes and needs.

Trending on TikTok offers many outstanding benefits, from expanding influence and follower communities to creating collaboration opportunities and gaining deeper insights into user trends. This is an important part of a branding strategy and content development on this platform.

How to make videos trend on TikTok?

How to make videos trend on TikTok? Don’t worry, Optimal has compiled the following specific methods:

Establish a content direction for your channel from the start

When you start building your TikTok channel, standardizing your account from the beginning is a crucial step. This includes setting up a professional profile picture, choosing a memorable username that aligns with the content you want to share, and determining the main content genre for your channel. This standardization not only helps TikTok better understand your channel’s direction but also facilitates the platform in distributing your content to the right audience. Make sure all these elements are consistent and accurately reflect the theme you want to convey. Additionally, in the early stages of your channel, you should maintain a consistent posting frequency of 1 to 2 videos per day for about 5 to 7 days. This consistency helps build a viewing habit among your audience and creates opportunities for TikTok to recognize and distribute your content more effectively. Regular and consistent posting will help your channel quickly gain attention and attract the necessary interactions.

Find a unique path in content creation

In TikTok’s diverse and competitive environment, choosing a fresh content direction is extremely important. Users on this platform increasingly have higher demands, and trends change quickly, so finding a unique and creative path for your content will help you stand out from the crowd. A content development direction not only helps you build a personal or business brand but also attracts and retains viewers long-term.
It’s evident that creating unique and different content is one of the effective ways to make TikTok videos. Focus on researching current trends, but don’t hesitate to experiment with new and creative ideas to create your own mark. Continuous innovation and creativity will help you maintain viewer interest and sustainably develop your channel.

Choose the golden time to post cideos

A crucial factor not to be overlooked when posting videos on TikTok is choosing the golden time – the time when user activity is highest. Posting videos during these times will help you optimize reach and increase the chances of your video trending. To determine the golden time for your target audience, use the analytics tools in TikTok’s Creator Tools. Here, you can find detailed information about when your users are most active, along with other important data such as gender, age, and location. This information will help you plan your video posting more reasonably, thereby enhancing reach and interaction. Capturing and leveraging these golden times not only increases viewership but also aids in building an effective content strategy. Pay attention to your video posting times to ensure your content has the opportunity to reach the widest possible audience, contributing to getting your video trending and achieving the desired success.

How to make videos trend on TikTok?

Attach relevant hashtags

Hashtags are a powerful tool to help your video reach the right audience and expand reach to those interested in the topic you’re presenting. Using relevant hashtags will help your video appear in searches and suggestions related to your content. To optimize the effectiveness of hashtags, choose popular and relevant hashtags for your video content. Some common examples include:

  • “fyp” (For You Page): One of the most popular hashtags on TikTok, this can help your video appear on users’ For You pages.
  • “foryoupage”: Similar to “fyp,” this hashtag increases the chances of your video being recommended on the For You page.
  • Location names: If your video is related to a specific location, using the location name will help your video reach people who are interested in or live in that area.
  • Event names: If your video relates to a specific event, the event’s hashtag will attract the attention of those interested in the event.
  • Target audience names: If your video targets a specific group, use related hashtags to reach the right group.

Strategically combining these hashtags will help you maximize reach and interaction with your target audience. So you probably know how to use TikTok hashtags to trend easily.

Optimize video quality

Video quality is a crucial factor in determining the success of a video on TikTok. Quality includes not only the content but also the visuals and sound. To keep viewers engaged and ensure they continue watching your video, make sure the video content is impressive and unique. The script needs to be clear and convey a strong message to capture interest and retain viewers.
In addition to content, the quality of visuals and sound is also important. A video with blurry, dark images or unclear sound will degrade the viewer’s experience and may cause them to leave the video early. Ensuring your video has a high resolution, good lighting, and clear sound will enhance the overall quality. Improving video quality is an effective way to increase the chances of your video trending on TikTok.

Mix trending sounds and effects

Sounds and effects are important elements that make your video stand out and attract attention. Using trending sounds and effects will help your video easily reach more people. TikTok regularly updates new sounds and effects, and content using these elements tends to receive more interactions from viewers.
Using unique sounds and effects not only makes your video more appealing but also increases the chances of your video being featured in TikTok’s recommendations and For You pages. Keep an eye on the latest sound and effect trends and creatively integrate them into your content to increase your chances of standing out and attracting viewers.

Focus on capturing viewers’ curiosity in the first 3 seconds

On TikTok, users tend to watch videos quickly to find interesting content. Therefore, the first 3 seconds of a video are extremely important and greatly influence the ability to retain viewers. An impressive and captivating intro can decide whether users continue watching your video. To optimize the first 3 seconds, use elements that stimulate viewers’ curiosity. You can start with intriguing questions, hot information, or eye-catching visuals immediately. This will make viewers want to explore more and continue watching the video to understand the full content. Creating a strong and creative intro is one of the most effective ways to increase the chance of trending and boost interaction with viewers.

These are the methods to help your video trend on TikTok that we want to share with you. We hope this article provides you with useful information to effectively conquer TikTok. Good luck!

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FAQ

How many views does a video need to trend?

There is no fixed number of views required for a video to trend on TikTok, as it depends on various factors such as interaction levels (likes, comments, shares), watch time, and the speed at which views increase. However, a video usually needs to achieve a certain number of views and interactions within a short time after posting to have a chance of being recommended by TikTok’s algorithm. This means that besides views, you also need to create engaging content to attract and retain viewers from the first few seconds.

What are the benefits of reposting on TikTok?

Reposting videos on TikTok offers many important benefits. First, reposting helps you reach a new audience who may have missed the original video. This helps enhance the visibility of your content and expand reach. Additionally, reposting a video can stimulate more interactions, thereby improving the chances of your video trending. By reposting effective videos, you can leverage the power of old content, optimizing your time and creative efforts.

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