Shopee is one of the most popular e-commerce platforms today, used by many businesses and sellers as an online sales channel to reach target customers and increase sales. To attract target customers and increase product visibility when users search, you need to know how to name Shopee products according to SEO standards. In today’s article, Optimal Agency will guide you on how to name products to help increase the advantages of your store on Shopee and significantly improve revenue.
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Benefits of naming Shopee products according to SEO standards
A product name is not just the name of a product, it needs to ensure accuracy and clarity to optimize search results. Naming products on Shopee according to SEO standards helps attract customers and increases the possibility that your product can appear in users’ search results.
Moreover, customers can easily search for products and create an impression, increasing online presence and enhancing brand recognition. Thereby helping increase click-through rates traffic to your Shopee store and sales and profits. The benefits of knowing how to name Shopee products according to SEO standards are:
Increase product visibility
Naming products according to SEO standards containing keywords that customers need will help increase the likelihood of your products appearing in search results on Shopee. When customers search for keywords related to the product, your product will be displayed high on the search results page. This means that your product is more likely to be seen by many users and increase traffic to the website and sales. In addition, naming Shopee products according to SEO standards helps the store have a high and stable ranking on both Google and Shopee.
Increase conversion rate
When the product is displayed on the search results page and customers see it and feel it suits their needs, they will click on the product to learn more information. This increases the chance that the seller can sell the product on Shopee. This helps increase the conversion rate increase sales and maximize profits. Especially when the product name is easy to remember, customers will remember the store and come to buy when needed.
Build a reputation for the store
If the product name is optimized according to SEO standards, it shows the professionalism of the seller in online business. Thereby creating a deep impression on customers building a reputation for the store on Shopee and attracting more new customers. On the other hand, naming Shopee products according to SEO standards helps increase the number of products sold along with positive reviews from customers.
Shopee product naming rules you need to know
The standard SEO naming method for Shopee products is not too difficult, but you need to pay attention to the following to name appropriately and ensure compliance with the platform’s regulations:
- The product name must be written in Vietnamese with full accents, correct spelling, and clear meaning, matching the information and images of the product posted on the Shopee page for users to easily search.
- The minimum length of the product name is 20 characters and the maximum is 120 characters including spaces.
- If the product is a Vietnamese or foreign brand, the name must include Vietnamese and a brief description of the product for consumers to easily understand.
- For set products, the product name must clearly state the combo or product set.
- The product name must not be capitalized except for the brand name.
- Do not use unnecessary symbols, abbreviations, or spam irrelevant keywords.
- Do not add subjective reviews and advertising messages such as hot items, best-selling products, free shipping products, etc. in the product name.
- Do not use emoticons, popular phrases, or symbols such as }%(^$*@!#… in the product name.
- The product name must not contain the keyword fake/imitation or keywords with similar meanings.
How to name Shopee products according to SEO standards to attract customers
Standard Shopee product naming formula
When naming a product on Shopee, sellers can apply the following standard formulas:
For unbranded products, the naming formula is: Product name = Product type + Product Description
The name of a branded product is: Product name = Product type + Brand + Product name/code + Product Description
The name for a Shopee Mall product is: Product name = Product type + Brand + Model + Specifications + Size
Instructions for naming Shopee products according to SEO standards
Add hot keywords to the product name
Before naming, you need to search for the name of the product you are about to sell on Shopee or Google to see how the top shops name it. Then, select trending keywords to add to the product name accordingly. This will help increase the likelihood of the product being displayed and appearing in search results.
Choose niche keywords
Niche keywords or long-tail keywords are keywords that are related to the main topic but have low competition. When you first approach the market, you should use these keywords to reach specific customers as well as your product to easily reach the top of the search page. When naming a product, sellers should prioritize using niche keywords with low search volume to improve their competitive position.
Combine using keyword search tools
In the process of naming products on Shopee, you should be able to use support tools to search for more accurate keywords. Some tools can help sellers search for keywords such as Google Keyword Planner, keywordtool.io, and spineditor.com, … Through these tools, sellers will know the average monthly traffic and know how to choose the most suitable keywords.
Directly related to the product sold
The secret to naming Shopee products according to SEO standards is that they need to be described accurately and be directly related to the product being sold. Specifically, the keywords that the seller chooses for the product name need to be close to the item and business line. For example, if you sell clothes, the product name needs to include the model, style, and material.
Avoid keyword spam
When you add all the irrelevant keywords to the product name, it will reduce the quality of the post. At the same time, it makes you look unprofessional and reduces customer trust.
Use appropriate spaces
The spacing between words in the product name is very important. Therefore, naming the product must be clear, easy to read, and professional. Because it will help increase aesthetics and optimize for searching on search engines. You should not name the product the same as your competitors because it will be difficult for customers to recognize and also inadvertently help advertise for your competitors.
Use synonyms and local words
In addition to using hot keywords in the product name, you can use synonyms and local words in the product name. These words will help the product to be easily ranked at the top of the search and help customers easily find your store on Shopee.
If you know how to name Shopee products according to SEO standards, you can effectively manage the products in the store to help increase sales and build brand reputation. Follow the rules and formulas for naming Shopee products to attract more customers and create a healthy and fair business environment. Customers should learn some of our latest updated information such as how to run Shopee keyword bidding ads.
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Frequently asked questions
If you want to find suitable keywords to name products on Shopee, you can use Shopee’s keyword search tool or keyword search tools such as Google Keyword Planner, … In addition, you can view similar products and keywords that competitors use to learn.
New sellers often encounter some problems when naming products according to SEO standards on Shopee. Specifically, capitalizing the entire product name, using shocking words, sensational titles, or special characters, spamming keywords with continuous repetition, and repeating words. Many people think that these things will help the product name become unique and attract customers, but it is a mistake that prevents sellers from posting products on Shopee.
