Recently, Facebook has tightened its censorship policy on advertising accounts based on artificial intelligence (AI) technology, leading to a series of advertising accounts being disabled. This poses many challenges for advertisers and businesses on this platform. The review process is becoming more and more strict, and account deactivation often occurs due to many reasons. Today’s article, Optimal Agency will help you learn about the reasons why accounts are locked and how to reactivate a Facebook ad account.
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The account is locked and the account is disabled
To better understand the concept of disabled advertising accounts on Facebook, we need to know that it is the case when an advertising account can no longer be used to run advertising campaigns. All advertising features are disabled for this account, resulting in running campaigns stopping delivery and no further actions being taken on that advertising platform.
Many people often confuse disabled ad accounts and restricted accounts. To differentiate, disabled ad accounts cannot be used to run ads, while restricted accounts can still create and manage ad campaigns but are limited on daily spending and Several other advertising features such as optimization, delivery, and pixel application.
You can check the status of your ad account by going to the “Account Quality” section on Facebook. Here, you will know whether your ad account has been disabled or not. When an ad account is disabled or your Facebook account, Page, or Business Manager account is restricted from advertising, you will receive an email notification and will also have a notification on Facebook to notify you of the status. This.
Why is a Facebook advertising account locked?
When a Facebook advertising account is disabled, it may be due to one of the following violations:
Performing unusual login behavior
Some behaviors that Facebook’s AI system can evaluate as unusual include sudden large budget increases or decreases, running too many different product content on the same ad account, logging into ad accounts Advertising on multiple IPs with browsers, or an ad account that has never run ads but suddenly creates many new campaigns. All of these behaviors can be scanned and evaluated by AI as abnormal, leading to ad account disabling.
Therefore, no particular case is fixed, and of course, confusion can occur. We must try to minimize unusual behavior when operating on advertising accounts to avoid being locked. Facebook regularly conducts account scans to check if any ad accounts violate our Advertising Policies or Terms of Service. This results in a series of advertising accounts that do not comply with policies and terms being disabled.
Violation of Facebook advertising regulations
Violations of advertising policies occur quite commonly in the Vietnamese market. Common violations include using images/products with logos of famous brands such as Nike and Adidas without permission. In addition, advertising products on the banned or restricted list of Facebook’s advertising policies such as drugs, functional foods, stimulants, weapons, aphrodisiacs, multi-level marketing, and other activities related to political elections. When advertising these products or services, it’s easy for your ad account to be disabled.
Content that is strictly prohibited from advertising on Facebook
Facebook accounts can be disabled for violating content that Facebook does not allow advertising. Specifically includes:
- Violating community guidelines: Advertising content and images are unrelated and identical, copying content, violating copyright.
- Illegal products or services: Advertising banned products such as cigarettes, weight loss pills, dietary supplements, pyramids, virtual currencies.
- Misleading content: Content containing words of commitment, affirmation, and content that makes users mistakenly think about results such as before – after images.
In addition, sensational, controversial, or misleading content can also cause your advertising account to be locked.
Advertisements are not trustworthy
Account quality (also known as account reliability) is one of the very important factors that Facebook uses to decide whether to disable or limit advertising accounts. Account quality is assessed based on key factors such as activity history and spending level. If an account has a good performance history, such as consistent and consistent spending, along with a long period of activity, then that account will be very healthy and usually pass Facebook’s checks safely.
An ad account that has been successfully appealed (called a 902 ad account) will have an easier time campaigning and operating more stably than an ad account that has never been appealed. On the contrary, a newly created advertising account with no history of running ads will have a very high rate of being disabled because it may be scanned into the unusual behavior group.
Due to Facebook’s mistake
Currently, there are many cases of Facebook advertising accounts being disabled by mistake, especially with personal accounts that have never run ads. Advertising accounts located in Facebook Business have a much lower chance of being mistakenly scanned. So, if your account was disabled without violating the policy, you should appeal to Facebook because it was probably a mistake.
Due to payment problems and some other reasons
Failure to pay outstanding balance on time
For prepaid accounts, when the budget runs out, the account will be disabled. For postpaid accounts, if Facebook cannot make a successful payment at the payment threshold, the account will also be disabled. In these cases, you just need to deposit money and make a payment and your account will work normally again.
Verify payment card
In some cases, ad accounts are locked due to AI algorithms being suspicious of the payment method. At that time, Facebook will disable the account and request verification that the payment card is the owner. Facebook will make a small transaction and send 4 verification characters via notification from the bank. You only need to enter these 4 characters correctly and your account will be reactivated. This notification can be received via phone SMS or from the banking application to obtain the verification code.
Via or BM violates policy
Facebook’s review includes Facebook accounts and assets belonging to that Facebook account. So, if an ad account belongs to a Via or Business Manager (BM) account that violates the policy, that ad account is also affected and may be disabled, even though the account’s ad campaigns account does not violate any policies.
How to reactivate a Facebook ad account
When your Facebook advertising account is disabled, you can appeal it yourself or contact Facebook’s support team to have this status removed. Here are two main ways to appeal:
Self-appeal through Via
To self-appeal for a disabled ad account, your Facebook account (also known as Via) needs to be identified first. Many accounts whose identities have not been verified must be verified before proceeding with an appeal.
In case you cannot verify your identity, you need to grant ad account admin rights to a Via whose identity has been verified, then appeal this Via. The steps to verify identity and appeal are as follows:
- Step 1: Access the “Account Quality” section.
- Step 2: In the “What you can do” section, click the “Request a review” button.
- Step 3: Select the third line and enter the reason you think Facebook incorrectly disabled the account.
When making a protest, you can refer to the sample protest content as follows:
“I always comply with Facebook’s advertising policies. Disabling my advertising account was a mistake. Please reopen my advertising account so I can continue to operate my business.”
Contact support directly
Facebook has a support team to resolve issues related to advertising accounts. For personal ad accounts, you can contact Facebook’s support team directly. Chatting with the support team not only helps you resolve the problem quickly but also increases the trust in your account, thereby increasing the success rate in appeals.
When contacting support, you should have information related to your account and advertising campaigns ready to provide to the support staff. Providing complete and accurate information will help the processing process be faster and more effective.
Please see more:
- The golden hour for posting on Facebook that you need to understand
- How to run Facebook Ads Dropshipping on AliExpress 2024
- Facebook content marketing tips
Frequently asked questions
Deleting a Facebook ad account is a simple process but needs to be done carefully to avoid losing important data. To delete an ad account, you’ll need to sign in to Ads Manager, and then go to Ad account settings. Here you will see the option “Delete account” and need to confirm this decision. Note that once deleted, all running advertising campaigns will be stopped, and deleted accounts or data cannot be restored. Therefore, ensure you have backed up all necessary information before proceeding to delete your ad account.
Facebook accounts not being able to run ads can be due to many different reasons. One of the common causes is violating Facebook’s advertising policies, such as advertising prohibited products or using inappropriate content. Additionally, accounts may be restricted due to unusual activity, such as sudden increases or decreases in budget or logging in from multiple locations. Payment problems, such as an expired credit card or insufficient funds, can also cause this condition. To fix this, you need to check and adjust your ad content, ensure compliance with Facebook policies, and verify payment information. If the issue is still not resolved, contact Facebook support for assistance.
