Are you just starting to build a TikTok channel or has your business been cultivating and developing its brand on this platform for a long time, but still having difficulty achieving the desired effect? TikTok Analytics will be an important tool to help you solve this problem and optimize your strategy to attract followers and significantly increase revenue. In this article, Optimal Agency will provide the necessary information to analyze and how to read TikTok ad metrics most effectively.
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Learn about the TikTok Analytics tool
TikTok Analytics, also known as TikTok Analytics, is a set of tools and data analyzed and provided by TikTok. This tool is especially useful for content creators and businesses, as it allows you to track, analyze, and evaluate to better understand the effectiveness of videos and customer insights on the platform. TikTok. The information that TikTok Analytics provides includes:
- Profile Performance: Information about profile views, follower growth, and engagement.
- Content Performance: Data on views, likes, comments, shares, and other engagement metrics for each video.
- Traffic Source: Where does the traffic to the TikTok account come from (For You page, hashtag, link click,…)
- Audience Insight: Demographic characteristics of the target audience on the channel (age, gender, location).
- Trending Videos: List of videos with the best performance on the channel over a certain period.
Based on analyzed data, TikTok users can determine which audience groups respond best and which content is most effective. From there, they can propose measures to optimize communication strategies and develop a loyal customer community on the TikTok platform.
How to read TikTok ad metrics
TikTok Analytics is a powerful tool that helps you track and analyze TikTok account activity in detail. Using this analysis, you can optimize your content and strategy to attract and maintain a large following on the platform. To read the TikTok advertising index, you can refer to the following terms:
Overview
In the Overview section of TikTok Analytics, you can see an overview of your account’s activity over periods such as 7 days, 28 days, 60 days, or custom time as desired. The metrics this section provides include:
- Video views: You’ll see the total number of video views and content performance over the observation period. This information helps you evaluate and analyze your video audience to optimize your content creation strategy.
- Profile views: This is the number of times your profile has been viewed, with information about likes, comments, and shares. This helps you categorize and optimize content to attract more users and increase engagement rates.
Content
The Content section of TikTok Analytics provides information about the performance of your posted videos:
- Video posts: TikTok displays the 9 most recent videos you’ve posted, helping you gauge their posting frequency and effectiveness. This way, you can adjust how many and when you post videos to better suit your audience.
- Trending Videos: TikTok also lists the 9 videos with the highest views in the last 7 days. This information helps you learn from successful videos and apply those elements to your next videos to attract viewers.
- Analytics for each video: You can view details for each video by accessing the Analytics section of each video. This is where TikTok analyzes video performance, including total video play time, average watch time, number of complete video views, number of new followers from the video, and traffic source (For You page, personal channel, hashtags,…).
Followers
The Followers section provides important information about your follower audience:
- Total followers: You can see the total number of followers and the growth trend over time.
- Net followers: This is the number of new followers minus the number of unfollowers in a certain period. This information helps you gauge the actual increase in followers.
- Follower Insight: TikTok provides information about follower demographics including age, gender, and geographic location. This helps you understand your audience to optimize your content and marketing strategy.
LIVE
If you are interested in selling on TikTok, the Livestream feature is an important tool. Once you reach 1000 followers, you can use this feature and track metrics like:
- Total views: Number of views of Livestream video.
- Total time: Livestream time.
- New followers: Number of new followers from Livestream.
- Top viewer count: Highest number of viewers during Livestream.
- Unique viewers: Number of unique viewers.
Other metrics of TikTok Analytics
In addition to the sections mentioned, TikTok Analytics also provides other information such as hashtag views, average engagement estimates, and other analytics so you can evaluate and optimize your media and marketing strategy on the platform. TikTok platform. By using these metrics, you can make smart decisions to increase user engagement and improve business performance on TikTok.
Instructions for accessing TikTok Analytics
Access by phone
- Step 1: Open the TikTok app and select “Profile/Profile” in the lower right corner of the screen.
- Step 2: Click the “3 dashes” icon in the top right corner of the screen.
- Step 3: Select “Creator Tools/Tools for authors”.
- Step 4: Next, select “Analytics/Analysis”. The TikTok Analytics interface will appear, showing you detailed metrics and statistics about your TikTok account’s activity.
Access by computer
- Step 1: Visit TikTok’s website and log in to your account.
- Step 2: In the upper right corner of the screen, click the “Profile” section.
- Step 3: On the dropdown menu, select “View Analytics/Show Analytics”.
By performing the above steps, you will be able to easily access and use TikTok Analytics to analyze and optimize the performance of your TikTok channel. These tools provide insights into content performance, user engagement, and audience demographics, helping you build and grow an effective marketing strategy on the platform.
In the article on Optimal Agency, we have listed the detailed content most accurately. We hope that the information we have shared can help everyone in learning about the concept. TikTok Analytics tool and know the terms to be able to analyze advertising metrics on this platform effectively.
Please see more:
- How to make TikTok video viral become an online phenomenon
- What types of products are banned on TikTok Shop?
- Tiktok advertising policy in 2024 you must clearly understand
Frequently asked questions
To see hashtag views on TikTok, first open the TikTok app and go to the search page by tapping the magnifying glass icon at the bottom of the screen. Enter the hashtag you want to check in the search box. TikTok will display a list of related hashtags along with the number of views of each hashtag. This way, you can easily determine the popularity of each hashtag and choose the most effective ones to increase engagement and reach your target audience on the TikTok platform.
Product clicks on TikTok are the number of times a user taps on a product link or product detail advertised in a video or live stream. This index helps evaluate the audience’s level of interest and interaction with the product, thereby measuring the effectiveness of advertising campaigns and creative content. High clicks indicate a product that attracts attention and encourages viewers to take action, contributing to increased revenue and brand awareness on the TikTok platform.
