How to run ads using phone number files effectively?

You have tried many targeting methods to reach your target audience on Facebook but your ads still do not achieve the desired results. So have you tried targeting the phone number file on Facebook? This is an effective method to reach the right target customers, improve advertising effectiveness and optimize costs. In this article, Optimal Agency will guide you on how to run ads using phone number files in detail and effectively.

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What is Facebook advertising using phone number files?

This is a method of using a list of potential customer phone numbers to target the audience to advertise products and services and convey the business’s message to the target customers.

Instead of reaching a wide audience, running ads using a phone number file allows businesses to narrow the scope of their reach and focus on people who are likely to buy products and services. Thereby increasing the ability to interact and reach potential customers.

When setting up a Facebook Ads campaign, businesses can upload a file of potential customer phone numbers. Then, target so that the ad only be shown to people with phone numbers in the provided list.

Why should you run Facebook ads using phone number files?

By running ads using phone numbers, advertisers can reach people they have identified as potential. With a list of phone numbers of potential customers available. From there, you can target people available in your phone number list. That ensures that advertising messages are only shown to people who are more likely to be interested.
Directly reaching interested customers helps increase interaction and conversion rates. Moreover, advertising costs will be optimized as businesses will save budget when running ads on too wide an audience and reaching people who are not in need.
The method of running ads using phone numbers allows creating a similar audience to increase customer reach. Especially when you have a quality phone number file, the ad will target the right target audience, increasing the conversion rate to orders. This targeting method is suitable for advertisers with a large customer phone number file.

Ways to get phone number data from Facebook

If you want to run ads using phone number files on Facebook, you need a list of customer phone numbers. To get a phone number file, you can apply the following 3 collection methods:

Synthesize customer data that the business has available

Each business will have a customer data system including full name, address, email, especially phone number. You can synthesize customer information from the business’s phone number database system. At the same time, classifying customer information that has and has not purchased will help you plan effective remarketing with ads based on phone number files.

Scan phone numbers from the Facebook platform

To get a phone number file to run Facebook ads, you can use third-party tools such as Tino Group, Quetface, or Marketing Tool to scan phone numbers from product-related articles on other websites. With this method, you can target your competitors’ customers on Facebook Ads.

Buy a phone number file

If you do not have customer data available or the phone number file is too small, you should spend money to buy a customer phone number file. This method helps you get a list of phone numbers quickly but has potential risks regarding data quality if you buy from unreliable sources.

Instructions on how to run ads using phone number files on Facebook

Prepare the phone number file

First, you need to create an Excel file containing the customer’s phone number information. Next, you need to change all the prefixes to +84 by applying the following formula: =IF(LEFT(A1,2)=”84″,”+”&A1,”+84″&A1) or use this formula: =IF(LEFT(A1;2)=”84″;”+”&A1;”+84″&A1).
Next, use Ctrl + C to copy the phone number column that has been changed from the previous step and paste it to the next column as Value, and then delete the old phone number column. Finally, save this phone number file in CSV or TXT format.

Upload the prepared phone number file to Facebook Ads

Now, upload the phone number file on Facebook ads to create an audience file after the phone number file.
Go to Facebook Ads Manager and select Ad Audience. Then select Create Audience, then select Custom Audience, and select Customer List.

In the Prepare Customer List section, click Continue. In the Your List section, if there is a customer value column, select No, then select Continue. If there is a notification of agreement when using custom audiences, click I accept.

In the Add Customer List section, click the Upload File button. Here, select the correct CSV or TXT file containing the phone number file that we just created, then select Next. Facebook will then notify that they recognize this as phone number data in the Preview and match identification information section. Click the Upload and Create button.

When the phone number file has finished uploading, you will receive a notification that the customer list information has been encrypted and uploaded, then click Done to complete. Note that the upload time of the list can last from 1 to 2 hours.

Now you can run Facebook ads targeting this phone number file. However, if the file is not too large, you should create a similar audience to have more choices and expand the reach of your target customers.

Set up a Facebook Ads Lookalike file

You should create a Lookalike audience to expand your quality customer file. Because the phone number file is very small, you should combine it with a similar audience file to optimize advertising costs for your business. Here’s how:

Access Facebook Ads Manager, then select the Audience tab, then select the audience file from the uploaded phone number, and select Create Audience. Here, select the country to run the ad and the recommended audience size is 1-2%, then click the Create Audience button. This ensures the creation of a high-quality target audience file.

Now you have both new audience files to target when running Facebook ads. When you have just created the file, it will have a status of Loading. It will take about 2 hours to download, but during this time you should create a campaign and target this phone number file instead of waiting for it to finish downloading.

So do you know how to Facebook advertising goals? If not, learn now.

Create an advertising campaign using phone numbers

In this step, you should complete the details of the advertising campaign on Facebook including budget, time, location, … In the customer target section, you will have 3 options including targeting from a phone number file, choosing to target from a Lookalike file of phone numbers, or choosing both. You should create 3 test ads with these 3 files, then run and monitor to see which ad is most effective.

Notes when running Facebook ads using phone number files

After understanding the instructions on how to run ads using phone number files on Facebook, please note the following issues so that the process goes smoothly and achieves the best results:

• To effectively target audiences using phone number files when running ads on Facebook, you should run with a customer file larger than 1000. If the customer file is too small, this method cannot be applied.
• The phone number list you have uploaded can be used multiple times. However, to expand the file and improve the effectiveness of the advertising campaign, you should regularly update new data to the system.
• When the phone number file is uploaded, a comparison will occur between the data you provide and the user’s phone number on Facebook. This leads to a certain loss rate and it depends on the quality of the data you provide.

So you have learned a lot of useful knowledge about how to run ads using phone number files on Facebook. Through these detailed instructions, we hope you can successfully apply and deploy effective Facebook Ads campaigns to reach the right target audience and increase the conversion rate to orders.

Please refer to:

• How to write SMS Marketing content that attracts customers
• Detailed instructions on how to embed Zalo on Website
• How to create automated messages on Messenger simplest

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