Online business has become an inevitable trend in today’s society with the participation of many individuals and businesses. To develop business activities and increase sales, it is necessary to develop a Facebook advertising campaign to reach customers. Do you know how to run sales ads on Facebook to earn the best results? In this article, Facebook Ads experts from Optimal Agency will share useful information!
Benefits of running sales ads on Facebook campaigns
To run online sales ads on Facebook, you need to pay a certain fee for Facebook to distribute ads to customers in need. Compared to posting sales on Facebook, running ads will bring:
Reach the right potential customers
You can set up Facebook ads to reach the correct target audience in detail through factors: age, gender, demographics, behavior, and geographical location,… When the ad is approved by Facebook, it will be distributed to the customers you set up.
Expand your potential customers
Facebook is not only an advertising and sales channel, but it is also a social network with a huge number of users and widespread influence. When anyone interacts with an ad on Facebook, it will also be spread to their friends. Then, the scope is expanded and your product can reach many customers.
Efficiency and high conversion rate
Running sales ads on Facebook will bring more efficiency because you not only reach, connect, and interact with customers quickly, but when customers take any action such as liking, sharing, commenting,… You will know and can modify it accordingly. If you offer compelling value when clicking on an ad or using a product, it will motivate customers to take action and increase conversion rates.
Diverse types of advertising and easy-to-control costs
Depending on your goals, you have many choices of Facebook advertising forms: article ads, carousel ads, Dynamic Product Ads,… When running online sales ads on Facebook, you can Set a reasonable budget. You can choose a daily budget or a campaign budget depending on your purpose. With flexibility in choosing your advertising budget, you can control costs effectively.
SEE MORE: Dropship ads on Facebook
Set up campaign sales ads on Facebook
Before learning how to run sales ads on Facebook, you need to prepare Ads resources including:
Build a sales page
You can sell your product on your personal Facebook account or post on Groups, but if you want to do serious and long-term online business, you should use Fanpage. Especially when running ads, you need a page, an advertising account, and a payment method.
Fanpage is not limited to people who like or follow and when a customer contacts you, you need to have an automatic customer care Chatbox. You can also set up admin rights for multiple people and run ads to increase sales.
When you have a page, you need to invest in taking care of content and images so that customers can access your products and services. At the same time, the page needs to have complete information, updated avatars, and full background images to build trust with customers.
If you want a large number of pages to sell and run effective advertising, you can buy Optimal Agency’s Facebook page. We are a top unit in providing reputable, quality Facebook ad resources at the best prices.
Ads account and Visa card
Besides Fanpage, when running sales ads on Facebook, you need an advertising account. Use your personal limit Facebook Ads account and longtime BM with high trust and unlimited spending to deploy effective campaigns.
However, if you want to run ads to achieve the best results and limit the risks of account locking. Especially when you run products that violate policies: casino, oriental medicine, weight loss,… You should rent Facebook advertising accounts from reputable agencies like Optimal. We offer you many choices: No Limit account, Facebook Ads Invoice account,…
In addition, you need a Visa card as an international payment method to help you pay advertising fees to Facebook.
How to run campaign effective sales ads on Facebook
Set up clear goals
When running sales ads on Facebook, you need to set clear goals to aim for: increase sales, and increase the number of people interacting,… That is one of the tips for running effective Facebook ads. To determine a clear goal, you need to have an overview of the market including factors affecting the goal, competitors, etc. To start a Facebook sales advertising campaign, you need to choose a specific and appropriate goal to know how to optimize effectiveness. If you want to increase sales, you should choose the goal of increasing conversion rate.
Aim at the right target audience
Although Facebook has a huge number of users, not everyone wants to buy your product. To target potential customers, you need to research and analyze who they are, what are their behaviors, etc. After you narrow down your audience, you can target potential customers. That is an effective way to run sales ads on Facebook. You will optimize advertising costs and achieve the best results.
Create engaging and attractive advertising content
Content is an important factor that helps your page become impressive and attract customers’ attention. Especially when running Facebook Ads for sales, you need to create advertising content that is creative, new, and piques curiosity. Besides, the advertising content needs to hit the viewer’s psychology so that customers click on the ad. At the end of each advertisement, you should have a call to action to motivate customers to take action and increase conversion rates.
Design quality image
In addition to advertising content, images are an important factor in attracting customers. You need to know how to design quality, sharp and unique product advertising photos. Eye-catching, attractive images strike the viewer’s eye with the ability to convey a strong message. Besides, you can use short videos to convey stories or introduce products in a complete and detailed way.
Run ads during “golden” hours
One of the ways to effectively run sales ads on Facebook is to choose golden hours to deploy campaigns. This will help your ads reach and deliver to the right target customer groups. Besides, you should allocate reasonable budget for multiple campaigns to reach the target audience. This helps to improve advertising effectiveness and optimize costs better.
Try out as many ad samples as possible
You should not spend money running a single ad. Instead, try lots of ads using A/B testing to see which advertising models are highly effective in increasing your budget to help reach more customers. However, you should budget your advertising gradually to avoid being considered by Facebook as an unusual action.
Try many different forms of running Facebook sales ads combined with optimizing CPM and CPC. At the same time, research advertising distribution algorithms to choose the most effective method to optimize advertising and avoid waste.
SEE MORE: Gambling Ads On Facebook
How to sell online without running Facebook ads
In addition to running sales ads on Facebook, you can refer to the following effective sales tips:
- First, you need to choose the right product to post on Facebook and ensure good quality and unique products on the market. You can also sell products that are highly entertaining or trendy or products that are easy to transport.
- Next, you need to learn and analyze your competitors’ strengths and weaknesses to improve your business strategy and product quality. At the same time, offer better prices, build good relationships with customers,…
- You need to identify the potential target customer group according to the criteria such as age, behavior, interests, etc. Also, you need to choose the appropriate way to sell on Facebook: sell on your personal page, fan page, group, or Livestream sales,…
- Build a reputation for your brand and business with quality products, good prices, dedicated and thoughtful advice, etc. This will help build customer trust, increase the ability to close orders and expand customer groups.
- In addition to posting attractive sales articles with good content that hits the viewer’s psychology and offers benefits and values when customers use the product. You can also share useful content to impress and attract customers: instructions for use, the purchasing experience, and discussion,…
- For those who are interested in your products on Facebook, regularly follow and interact with them by saying thank you, answering questions, encouraging them to contact you, sharing special offers,…
- You can combine the use of automatic sales software on Facebook with Inbox, comments, and orders management software to maximize sales.
Notes when running sales ads on Facebook
When applying the above method of running sales ads on Facebook, you need to pay attention to the following issues:
Comply with Facebook policies
When running sales ads, you always have to comply with Facebook’s policies and community standards. This helps your campaigns to be approved quickly and distributed to target customers. At the same time, it limits the risks of account locking.
You should not run ads for products that are prohibited or restricted by Facebook. If you want to run ads, you need to rent a Facebook account to run in violation of policy. Besides, there are specialized techniques when running ads in this segment.
Also, do not violate copyrighted content, sensitive, shocking, racist content, or use prohibited words, or image errors exceeding from 20%,…
Use Facebook resources
Use Facebook’s multi-product carousel ads to increase click-through rates and optimize costs. At the same time, use video ads to increase access to target customers’ Newsfeed pages.
Offer attractive incentives and discounts when implementing Facebook advertising campaigns to attract customers. Find ways to increase natural interaction for your articles before running ads to reach potential customers. In addition, you should rent a Facebook agency ad account from Optimal
Monitor and measure advertising effectiveness regularly
To know if your Facebook sales advertising campaigns are effective or not? You should regularly monitor and measure advertising effectiveness to have the most objective and accurate assessment. Thereby conduct solutions to achieve the best results and optimize costs.
Frequently asked questions
In addition to advertising sales on Facebook to increase access to customers and increase sales, you should create Groups managed by Fanpage and use this account to post to the Groups regularly. That will help increase visibility, introduce and promote products on Facebook.
You should carefully research your target customers’ Facebook access behavior and then create an advertising campaign posted during golden hours. Prioritize weekends so that more customers can reach and read your ads. Pay attention to the golden hours of the day including 6 am – 9 am, 11:30 am – 1:30 pm, and 7 pm – 10 pm.
