If you have an attractive Airbnb listing with photos and comprehensive information and you want to attract more bookings and increase visibility to a wider audience, consider running Facebook ads. Follow this article to learn how to run Facebook ads for Airbnb listing.
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Why should you run Facebook ads for Airbnb listing?
Airbnb is short for Air Bed and Breakfast, a business model that connects people looking to rent homes or book accommodations with those offering rental properties worldwide through a mobile app. Renters simply need to enter their desired location, confirm, and the address of the apartment will be sent to them.
All payment transactions between renters and hosts are conducted through Airbnb using credit cards. The fees Airbnb charges hosts, for homes, apartments, homestays,…, are 3% of the total booking value and 6-12% for renters.
To attract more target customers and increase bookings, businesses have chosen to run Facebook ads. The reasons you should advertise your Airbnb listing on Facebook are:
You’ll receive more bookings from target customers who discover your business on Facebook, maximizing revenue. Additionally, advertising your Airbnb listing on Facebook helps increase brand awareness.
It builds trust with customers and creates a connection between potential customers and your business by conveying values and messages through Facebook ads.
Facebook ads can increase views of your Airbnb listing. You don’t need to have your own resort rental website to benefit from Facebook ads; you can simply direct clicks directly to your Airbnb listing.
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How to run Facebook ads for Airbnb listing?
Create a Business Page on Facebook
To begin advertising your Airbnb rental service on Facebook, create a Business Page. A Facebook Business Page represents organizations to showcase products, services, and generate revenue. You need a Facebook Business Page to run ads and access Ad Manager to create ads. The steps to create a Facebook Business Page are as follows:
First, log in to your personal Facebook account and click the plus sign (Create) in the top right corner. Next, click on Page in the drop-down menu, enter the page name, category, and a suitable page description. Then, click Create Page.
Now, complete the steps to enhance your business page profile, including uploading a profile picture (minimum 170×170 pixels) and a cover photo (minimum 1200×628 pixels). The profile picture should be your business logo, followed by an appealing photo of the rental property or attractive interior.
Next, add additional details about your business, such as contact information in the About section when editing your profile. Include the URL to your resort rental website for customers to book directly.
Next, go to your Facebook profile and click the Add blue button option below the cover photo. Here, you can choose a call to action (CTA): Send a message, Book now,… to urge your target customers to take further booking action.
Now click on the 3-dot icon below the cover photo and select Invite friends. This is an important step because when you start sharing posts on Facebook and your friends start liking them.
Those posts will appear in the news feeds of your friends’ friends. It is the method to reach the most potential customers and increase the number of followers in the most natural way.
Connect your Facebook and Instagram accounts
After setting up your Business Page on Facebook, connect it to your Instagram Business Account. Sharing a post on Instagram will automatically share it on Facebook. This saves time and ensures broader reach.
To link your Facebook and Instagram accounts, log in to your Instagram Business Account, go to your profile, and click Edit Profile. In the Public Business Information section, click on Page, then Connect Existing Page. Log in to Facebook and choose the page you want to connect.
Connecting and sharing posts on both platforms at the same time allows you to sync contact information from your business.
>>>See more: Instagram advertising doesn’t cost money
Share high-quality photos and videos
Capturing the attention of potential customers relies on visually appealing and high-quality content. Therefore, you should include high-quality images and videos of your Airbnb listing in your Facebook ads. Moreover, highlight features, amenities, and the unique surroundings to encourage viewers to click and explore more.
Tell Stories through Social Media Content
Businesses and brands use storytelling in marketing and communication to connect with their target audience. Share stories about your brand on social media to emphasize shared values with customers. Build meaningful relationships, garner excellent reviews, and secure repeat bookings.
Besides, focus on telling stories that showcase the special aspects of your business when posting on Facebook. As customers choosing Airbnb over hotels seek authentic experiences, share ideas such as destination photos, customer reviews, news and updates, discounts, and promotions…
Share your link in Facebook groups
Once you’ve built a stable Business Page on Facebook and shared some posts, increase your follower count. Because, the more people reach your post, the more booking you will receive.
If you want to increase followers, share your page link in relevant Facebook groups. Before posting, carefully review the group’s rules to avoid unintentional violations or expulsion.
Deploy a Facebook ads strategy
Running Facebook ads for Airbnb listings allows you to reach a broader audience and make your Facebook page visible to more people. When running ads, clearly define the target audience likely to be interested in Airbnb rental services.
You can target criteria can include location, gender, age,… If you want a good ROI, you need to clearly target the audience who cares about AirBnB rental service.
Moreover, reuse successful posts on Facebook to reach people who don’t follow you when running ads. You should present enticing offers, discounts, and high-conviction calls to action to prompt clicks on Facebook ads.
Actively Engage with Your Audience
Regularly interact with your target audience on Facebook by responding to comments, questions, and messages. Also, establish a friendly online presence to build trust and encourage potential customers to use your Airbnb services.
By applying the knowledge shared in the above content from Optimal Agency, you now have a clearer understanding of Facebook ads for Airbnb listing. We hope you can apply this knowledge to launch Facebook Ads campaigns with the highest effectiveness!
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Please see more:
- How to sell on Facebook Marketplace the most effective?
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Frequently Asked Questions
Yes. You can use Facebook events to promote your Airbnb listing for special occasions or unique experiences that you offer to guests. When creating an event page, share attractive information and invite people to follow you on Facebook to expand the event’s reach and increase the potential for finding prospective guests.
You should create a separate Facebook page for your Airbnb listing rather than using your personal Facebook page. This helps maintain a professional image and makes it easier to manage communication with potential guests. Additionally, having a separate Facebook page provides a central space to display detailed information, photos, and updates about your listing without affecting your personal online presence.
To run Airbnb listing ads on Facebook, you must comply with Facebook’s policies. Also, avoid using misleading information and ensure your ad complies with all current laws and regulations.
