If you want to reach more potential customers and boost sales, running interactive ads for your page is the top choice. So, what are interactive ads? How to run Facebook interaction ads to maximize profits?
What is interaction ads?
Interaction on Facebook refers to user actions interacting with your posts or comments. This includes likes, shares, comments, viewing photos, pressing the play button on videos, clicking “See More” “Send Message”,…
So, what are Facebook interaction ads? It is a form of Facebook ads distributed to users with the goal of attracting a high interaction from users.
The mechanism of these tags is based on available data on user behavior, and Facebook predicts who will interact with your ads. From that, Facebook will prioritize distributing and displaying ads to these audiences first. When people interact, Facebook updates data on those interactions to find similar audiences, creating a target audience file for your campaign.
Running Facebook interaction ads benefits
Running interaction ads increases the chances for your ad posts and page to receive more interactions. At the same time, you will gain more following benefits after deploying the Facebook interaction ads:
Finding and increasing the reach to new potential customers:
Facebook relies on user interaction data on your page and ads to find people with similar interests.
According to research, each like or comment can expand your post’s reach to about 6-7 new target audiences. You won’t incur additional costs to reach customers when your ads have a high level of interaction.
With the viral effect, Facebook interaction ads also boost the interaction of friends of those who have interacted with your page or ad.
In accordance with Facebook’s algorithm, the more interactions your ad posts or page receives, the higher its ranking on the Newsfeed of the target audience.
Each interaction on Facebook not only increases the reach but also enhances brand recognition among customers. This is a natural and highly effective method of communication.
How to run Facebook Interaction Ads?
Facebook interaction ads are similar to other ads. Make sure you have essential features: a Facebook Ads account, Visa card, and page. it’s advisable to choose an old account with a high trust. You should rent a Facebook Ads account from Optimal Agency, which provides quality accounts at the best prices with many options such as BM no Limit accounts or Agency accounts…
Once you have everything in place, follow these steps to deploy your campaign:
Step 1: Access the Ad Manager at https://adsmanager.facebook.com/adsmanager/manage/ or through the Ads Manager link. Then, click on the “+ Create” section to create a new campaign.
Step 2: In the campaign objective selection, choose “Interactions.”
Step 3: Proceed to set up the campaign by giving it a name for easy tracking and selecting the type of interaction that suits your goals. You have three options: interaction with posts, page likes, and event responses.
Step 4: After making your selection, set up the ad group, including naming the group. At the same time, set the budget and schedule for your ad. In the budget section, you have two options: daily budget or lifetime budget. Once the budget is set, plan the ad schedule.
Step 5: This is a crucial step in running Facebook interaction ads. Target your audience based on factors such as location, age, and gender. Avoid targeting based on interests, as it may narrow down the distribution scope.
Regarding ad placement, you can choose automatic or manual placement. With automatic ad placement, Facebook will distribute the ad automatically. You can select specific locations for your ad to be displayed by choosing the Manual Ad Placement option.
Step 6: Now, proceed to Ad Setup. Name your ad, select the Fanpage for running the Facebook interaction ad, and set up the ad with three options: create a new ad using existing content or use a template from Creative Hub. If you choose to create a new ad, proceed to create content. Once completed, click “Publish,” and wait for Facebook to approve the ad.
How to increase Facebook interaction ads for sales?
Facebook is tightening policies, causing limited reach and interaction for your page ads posts. You can apply Facebook interaction ads or use the following tips to increase interaction for your sales ads.
See more: Facebook dropship ads account
Understand customer psychology
To increase reach and gain more interactions, it’s crucial to research your target audience. Answer questions like: Who are your customers? What are their characteristics and behaviors, and what features in ads attract them?
Specifically, ads with many likes, comments, and shares often have catchy titles, under 250 words, and may include emoticons.
According to studies, pages and ads with a high number of followers, interest, and interactions effectively tap into user psychology.
Share valuable content
Content is a crucial part of your page, attracting viewers to your ads. Running Facebook interaction on Fanpages involves ensuring every post receives a lot of likes, shares, and comments. Provide valuable information or interesting content to your audience. Know how to write effective sales ads on Facebook to generate orders.
Additionally, your page content should resonate with your target audience and offer solutions. Provide information that makes your brand unique, demonstrates depth, or shares guides on product authenticity recognition.
Design high-quality images and videos
Quality visuals are essential for attracting and increasing interaction with page posts. Put yourself in the shoes of your target customers when designing images and videos, ensuring the content is relevant and conveys desired information. Ensure the videos and images are sharp to captivate and engage customers effectively.
Post in golden hours with a specific plan
Understanding when to run ads to reach potential customers and maximize interaction is crucial. You can refer to golden posting hours on your sales page, such as mornings (6 am – 9 am), lunchtime (11:30 am – 1:30 pm), and evenings (7 pm – 11 pm). However, to have accurate golden posting hours, thoroughly study your target audience’s online habits and shopping behaviors.
Besides, have a consistent posting schedule. Your target customers not only seek quality information but are also attracted to pages with regularly updated and useful content.
Build credibility for Fanpage
Building credibility on your page is one of the ways to run Facebook interaction ads for sale. Specifically:
Regularly interacting with users on the Fanpage, responding to comments.
Organizing Fanpage activities, such as mini-games, contests, and events with attractive prizes to increase user interaction.
All content and contests on the fan page should align with the brand image, message, and direction.
Comply with Facebook policies
When running sales ads for any purpose, always comply with Facebook’s policies. Avoid using bait, tactics or violating trademark rights. Make sure ad images have less than 20% text, and avoid using sensitive images.
If you sell restricted items, consider renting a Facebook policy-violation Ads account from Optimal Agency. This not only provides a high-trust account but also support from experts. Optimal Agency also offers quality and affordable Google Ads accounts and TikTok Agency accounts.
Livestream
To effectively increase sales, you should livestream. Your target customers will feel more assured when they see the seller and the actual product visually. During live streams, offer promotions and incentives to encourage viewer interaction, ultimately increasing order completion rates. Plan carefully, prepare a script, and announce the livestream time in advance.
Use free Facebook interaction software
Additionally, use automated Facebook interaction software to generate more interactions on your sales page. Some effective software includes Pancake, Vpage, and ShopTab.
By understanding how to run Facebook interaction, you can find potential customers, increase brand awareness, and boost sales effectively. With these detailed instructions, you can successfully deploy Facebook Ads campaigns.
Frequently asked questions
It’s challenging to determine whether reach or interaction ads are more effective. Firstly, in terms of distribution, when running interaction ads, Facebook attempts to reach people likely to be your customers, resulting in relatively low reach and some overlap. On the other hand, with reach ads, Facebook distributes ads to the maximum number of people in the specified audience without considering whether they are potential customers. In the case of compelling and attractive ad content, the reach can be quite high.
Regarding cost and effectiveness, if you run interaction ads, the cost is based on the achieved interactions. When running reach ads, there may be fewer interactions, but there is still the potential for purchases. The cost of this method is generally lower than that of interaction campaigns. The choice of advertising type also depends on the campaign’s goals.
This entirely depends on your campaign’s goals. When starting Facebook ads, you may deploy interaction ads to increase awareness, brand recognition, and credibility for your page through likes, shares, and comments.
If your goal is to reach customers with purchasing intent and drive sales, messaging ads can be an effective solution. Additionally, this type of advertising is suitable for running remarketing campaigns, targeting those who have interacted with posts or visited the website.
