Livestream is a form of sales that is very popular with brands and online businesses. To increase the number of livestream viewers, expand reach to target customers and increase sales, many businesses have run ads on Facebook. Follow the article to learn how to run Facebook livestream ads.
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What is Facebook livestream ads?
It is a form of sponsored ads for live livestreams, meaning you can livestream and run ads simultaneously. If the shop owner is livestreaming, he or she can run ads at that time so that the Live session can reach more people and increase views. In this form of advertising, you can target your audience precisely and interact with customers.
Not only does it allow users to create and stream live videos on personal pages, fan pages, groups or events. In addition, you can also set a target audience, budget, time and choose format when running Facebook livestream ads.
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Should you run Facebook livestream ads?
Livestream Ads are increasingly popular with businesses. If you know how to run Facebook livestream ads, you will receive the following benefits:
- Since Facebook is a social network with billions of users and a large network around the world. Livestream ads help increase livestream performance, attracting more users on Facebook to watch a business’s livestream. As a result, your business’s products and services will easily reach customers.
- Through livestream, businesses can provide information about products and services most intuitively and vividly. Customers will then understand the outstanding features of the product before deciding to purchase.
- Increase excitement and attract customers to see the product directly. You can also attract viewers’ attention by offering special offers, discounts or gifts with purchases.
- Livestream enables businesses to interact directly with customers through comments and messages. The livestream host can chat, advise and respond directly to viewers. Interacting directly via livestream will create a feeling of closeness, relationships and a better impression on customers.
- The ability to reach target customers increases 5 times. The created social network livestream feature has demonstrated its power in quickly conveying messages.
- When running Facebook livestream ads, you can easily share and spread them to your friends because customers can tag relatives, friends and colleagues in Livestream ads. This is the new potential customer file you can reach.
- At the end of the livestream, you can easily share it while it’s live or after the livestream is finished, combine hashtags, tag friends to reach more people, and increase interaction.
- If you build a good livestream script that guides viewers, the longer the viewer retention rate, the higher the closing rate.
Conditions for running Facebook livestream ads
Before coming to how to run Facebook Livestream ads, you need to meet the following conditions:
Facebook ads account
This is one of the important factors that create the success of an ads campaign. If you want to run Facebook livestream ads effectively, you should choose an account with high trust that has spent money to camp easily. You can get a high quality ad account by renting from Optimal Agency.
We provide you a quality, high-trust and stable Facebook Agency account to help your campaign to be approved. We also offer the best price and many attractive incentives. Particularly, we have a rich account resource to meet all customer’s needs. You can create many ads campaigns with large budgets.
All accounts are carefully checked before providing customers. Therefore, we guarantee our accounts to be: campaign approval, strong spending, fast ad approval,best bidding price, and rarely get locked,… Our expert will accompany and support you 24/7 during your rental process by setting up free account, cloaking black hat, advising content, optimize ads,… For further details, contact via hotline: +84 8 1900 4282.
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Green tick Fanpage
If you want to run Facebook Livestream ads, the Fanpage needs to have a green tick. Green tick Fanpages are Fanpages that are officially authenticated by Facebook. This is to ensure this is not a fake or scam page…
Green ticks on Fanpage also confirm that these are Fanpages representing famous and influential people or big brands that many people know and care about. For Fanpages with a green tick, Facebook will support them with unique features, specifically running ads while livestreaming. When running ads with a green tick Fanpage, the ads will be approved quickly. Affirm your position and impress your target customers with higher access and conversion rates.
Conditions for having green ticks on Facebook Fanpage
A Fanpage to have a green tick needs to fill in all the information, description and have many attractive posts with many interactions. Fanpage must have at least 100,000 quality likes. If Facebook detects that there are fake likes on your Fanpage, it will directly disqualify your page.
Your Fanpage is known by people in the community and is often searched on Facebook. Make sure your Fanpage is still active, has language appropriate to local culture and does not violate Facebook’s community standards. In addition, you need to provide documents to Facebook that are valid, clear and transparent.
On the other hand, if you want your Fanpage to have a green tick quickly, then create a website. Besides, many major newspaper sites write about your personal Fanpage or Facebook and have detailed links leading back to it.
How to get green ticks on Facebook?
You need to access Facebook’s Support Center: https://www.facebook.com/help/contact/295038365360854 and enter the complete information and documents as required. Next, select the category for the page or Personal Page, then select the Page you want to have a green tick. Choose the fanpage category, country and upload the necessary documents according to Facebook’s regulations.
Afterward, fill in the reason you need to verify your account in the “Please share the reason you need to verify your account” section. You should write in detail so that Facebook can approve the green tick for your Fanpage. Next, click the Send button and wait for a response from Facebook for a few hours or it may take a few days.
In addition, if you want to rent a green tick Fanpage, you should consider rent from Optimal Agency. As a senior Facebook agency, we provide a quality page resource at the best prices. The Page comes with high interactions, trust, quality as well as having a full and clear information.
International payment cards
When running Facebook ads, you need to use the popular international payment method Visa/Mastercard. If you rent an Optimal Facebook ads account, you don’t need to worry about having a card or adding a payment method to your account.
How to run Facebook livestream ads?
Once you prepare all the materials, proceed the following steps to run Facebook livestream ads:
Start the livestream, then turn on Ads Manager and select Create to create a new campaign and select the goal as video views. Next, create and name the ad group and set the factors: age, gender, location, interests, behavior, occupation,… Then, you proceed to start the livestream and End time and set a suitable budget and schedule for the campaign.
Next, select Edit ad position and edit the livestream ad display position. Then tick In-Stream Videos to run Facebook livestream ads.
Once you have completed the steps to set up your target audience, click the Review button to see an overview of your ads campaign. Then, you have to check and make sure the information is correct before pressing the Confirm button to publish the ad. If you run Facebook livestream ads, you have to select the video being streamed live. This will help your ads campaign suggest showing your livestream video to more people.
How to run Facebook livestream ads without a green tick Page?
To run Facebook livestream ads with a non-green tick page, you have to proceed with these steps:
Access your Fanpage and download the livestream video you want to use for your ads campaign. It is a livestream that has taken place before and contains engaging content that you want to promote.
Next, edit the video by adding the eye icon and the number of viewers in the left corner. This is a way to trick viewers and create a Livestream ads campaign on Facebook. You should choose a lifetime budget and choose a prime-time advertising schedule to reach more viewers.
Finally, contact customers who have left comments on the promotional video to confirm the order. You should include customer comments in promotional videos to secure information, avoid competitors stealing information, or other risks arising such as missing orders, wrong orders,…
With the detailed information to run Facebook livestream ads, hope that it will help you to deploy ads campaigns successfully.
Please see more:
- How to make videos to run ads on Facebook effectively
- How to create a BM Facebook account super speed 2024
- How to target Facebook ads for Dropshipping?
Frequently asked questions
Depending on each Facebook review, the time to enable the Ads Live feature will vary. You can run ads within 3 days from the date of sending the request to enable the Live advertising feature. However, the approval time to enable the Ads Live feature can last 30 days. You should only enable the Ads Live feature for the main page to develop your business.
It is advisable to livestream sales on Fanpage because it will reduce the risk of the page being locked and have better security. When livestreaming on Fanpage, you can manage messages and comments from customers more easily with support software specifically for Fanpage, avoiding missing orders. In particular, running livestream ads while live or replaying the livestream multiple times on the page will help you increase your ability to reach new target customers.
