Facebook is a “golden land” for businesses to exploit to promote their business activities, advertise products, and reach more people. Currently, Facebook advertising is still very effective, but it is not as easy as it was in previous years, especially in industries like dietary supplements. Are you working in this field and don’t know how to run functional food ads on facebook to reach the most potential customers and increase sales? In this article, Optimal Agency will share valuable experiences on this issue!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Challenges when running Facebook ads for functional food?
Facebook advertising is considered by experts to be one of the most effective marketing methods with low costs. With this form of advertising, you can reach your target audience through targeting options. Advertising functional food on Facebook can achieve certain results but also faces significant challenges.
For a business to succeed, it not only needs to gain knowledge and experience but also must thoroughly understand and fully comply with the platform’s policies and relevant legal regulations. When running functional food ads on Facebook, businesses may encounter the following difficulties:
- If you lack experience and understanding of the industry and algorithms, you may waste your budget without achieving the desired results.
- Product categories like functional food, which relate to health, are often tightly regulated by Facebook’s policies and standards.
- Lack of advertising experience may lead to targeting the wrong audience, failing to achieve the desired effectiveness even after investing a considerable budget.
- Businesses must compete with competitors who have greater financial resources or established brands that have been in the industry for a long time.
- Effective ads may suddenly face issues, such as being temporarily suspended or accounts being deactivated. Campaigns may be rejected or stopped shortly after being set up.
- The challenge of creating differentiation, improving ad effectiveness, and seeking sustainable business growth opportunities.
Facebook’s regulations on functional food advertising?
Businesses running functional food ads on Facebook must clearly understand and adhere to the platform’s policies and regulations to run ads safely and effectively. The pharmaceutical industry has its own specifics, and non-compliance may result in ad rejection or even legal violations.
Unsafe substances
Facebook prioritizes user safety and therefore does not allow advertisers to promote the sale or use of stimulants, illegal substances, or unsafe substances, products, or functional food. Unsafe substances include anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human growth hormone.
Ads that promote the consumption of banned substances, recreational drugs, supplements, or other potentially unsafe products, or promote the sale of related paraphernalia are banned by Facebook.
Prescription drugs
Advertisers promoting prescription drugs on Facebook must provide proof that their activities are legally authorized or certified in the target country. Advertisers can only target countries eligible for this, such as the U.S., Canada, or New Zealand, and must comply with specific age-targeting rules that restrict ads to people over the age of 18.
Over-the-counter drugs
When advertising the sale of over-the-counter drugs, advertisers must comply with all relevant laws, rules, licenses, and approvals in the respective country. Advertisers must also target by appropriate age and country according to local laws. Ads cannot target users under the age of 18.
Cannabis (CBD) and cannabis-derived products
Ads cannot promote or sell products containing THC, cannabis, or ingredients that have a psychoactive effect. If promoting or selling CBD or similar products, prior authorization documents are required. Furthermore, Meta requires that advertisers possess a LegitScript certification. These ads are only allowed in countries like Canada, Mexico, and the U.S., and must comply with all relevant local laws. They must not target individuals under the age of 18.
Tips to successfully run functional food ads on Facebook
In addition to complying with Facebook’s policies and legal regulations in the respective country, you should focus on the following for effective ads:
Choosing the right target audience
Identifying the correct target audience is crucial to the success of an advertising campaign. Facebook offers tools to help advertisers determine the target audience, allowing you to reach those genuinely interested in your functional food. Take time to research your audience through criteria like demographics, behaviors, interests, etc., for accurate targeting.
Creating attractive ad content
In addition to precise audience targeting, compelling ad content is key to attracting and retaining customers to take conversion actions. When creating functional food ad content, it should not only be engaging but also compliant with Facebook’s policies.
Do not include prohibited words, sensitive images, before-and-after comparisons, mention of “Facebook” in the ad, or excessive text in images. For effective functional food ads, research your target audience carefully to tailor your content based on their behaviors and interests.
The functional food advertisement should have a short, unique and attractive title to attract customers to click. The content of the functional food advertisement should be short, concise but must provide full information. In addition, you should add images and videos to make the advertisement more vivid with a clear and convincing call to action. Besides, you can add scientific evidence to increase the reliability of the product. Diversify the advertising content to provide more value to customers in addition to the content focusing on sales advertising. To have more ideas for creating advertising content, you should carefully research customers and competitors.
Run ads at peak times
Running ads at the right time is just as important as targeting the right audience and creating appropriate content. Studies show that the timing of ad visibility can significantly impact customer interaction and conversion rates. Research the times when your target audience is most active on Facebook and schedule your ads accordingly to maximize effectiveness. Therefore, when researching your target audience, you need to research the time frame when your audience accesses Facebook the most. Then you should schedule your ads so that they are approved and active at the right golden time frame. This helps increase the ability of the ad to be displayed to the right audience, increasing the maximum conversion rate.
Perform A/B testing
When starting an ad campaign, don’t allocate your entire budget to a single campaign. Instead, split the budget and run A/B tests using varying variables such as content, target audience, images, calls to action, etc. Monitor and measure the results to select the most effective version, ensuring your budget is used efficiently.
Prepare backup accounts
The functional food industry is strictly regulated by Facebook’s policies and legal standards. As a result, ads can be frequently suspended or accounts deactivated. To mitigate this, prepare backup accounts so that if one account is deactivated, you have another ready to ensure the campaign continues without interruption. This is to ensure that the advertising campaign is not interrupted and does not affect business operations.
With these detailed guidelines, hopefully, you will feel confident to run functional food ads on Facebook and achieving your desired results. If you still face challenges in optimizing ad campaigns, feel free to contact our support team or try our quality rent facebook ad account!
Please see more:
- Google Gambling Ads accounts for rent reputation
- How much does Facebook advertising account rental cost in 2024?
- Google Crypto Ads account for rent quality, reputation
FAQ
When creating functional food ad content on Facebook, you may encounter several issues. Avoid using prohibited terms like “functional food,” anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, drugs, patients, treatment, full recovery, etc. Additionally, do not use sensitive images, before-and-after comparisons, or mention “Facebook” in the ad.
To run effective functional food ads, fully comply with Facebook’s policies and legal regulations. Prepare your content carefully to avoid violations, build a proper Fanpage to enhance brand credibility, research your target audience for precise targeting, and create relevant ad content. Be prepared with backup accounts to handle risks, and regularly monitor and measure campaign results to make timely adjustments.
