Running Google ads is a method of reaching target customers quickly, effectively and increasing conversion rates chosen by many businesses. However, if you don’t know how to run Google ads effectively to get the most results. Follow the article below to understand how to run Google ads effectively!
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Find out about Google Ads advertising
What is Google Ads?
Google’s paid online advertising platform helps businesses reach their target markets through search engine platforms and partner websites. Running ads is paying Google to display ads on search results and is not SEO.
The estimated cost of Google Ads advertising for 1 advertising click is about 0.12 – 0.62 USD on the search network for each industry. Advertising fees on Google will be determined based on the Google Ads auction system. Stands for, you to participate in bidding and compete with other advertisers to have your ads displayed.
Factors that affect Google advertising fees: keywords, ad quality, budget, location, and level of competition with other advertisers. Google Ads gives advertisers flexible tools and options to adjust their advertising costs. You can set a daily advertising budget, customize keyword advertising bids, and track advertising effectiveness to optimize costs to achieve the best results.
How Google ads work
If you want to know how to run Google ads effectively, you must understand the operating mechanism of advertising on this platform. Accordingly, Google advertising works based on its auction model and automatic algorithm to display ads to the right target audience. The basic operating process of Google advertising includes:
- Choose advertising goals: You can define advertising goals: increase website traffic, increase sales, increase brand awareness.
- Target audience: Based on criteria including age, gender, geographical location, interests, behavior, and demographics.
- Identify keywords related to products and services that users can search for on Google.
- Ad bidding: You and other advertisers participate in an auction to determine the ads shown on Google. When bidding on ads, you need to set the bid price you are willing to pay for each user who clicks on your ad on Google.
- Ad display locations: Places where your ads can appear on the Google platform include search results, partner websites, mobile applications, YouTube,…
- Measuring advertising effectiveness: Google will provide analytical tools to help you track and measure campaign effectiveness. Including several ad clicks, conversion rate, cost per result (ad click),… Based on these factors, you can optimize your Google Ads campaign to achieve the best results.
Google Ads uses its automated algorithms to determine the placement and ads displayed based on relevance, bid, and ad quality.
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Popular forms of Google advertising
Currently, Google offers many types of advertising to meet all advertisers’ needs with different audiences and goals:
Google Search Ads
This is a form of advertising that appears in Google search results. When users search for keywords related to the products and services they are interested in. Google will return search results in the form of ads displaying words and content related to your advertising keywords.
Google Display Network
GDN advertising is a form of advertising that appears on websites and applications with the Google Display Network. Ads will be displayed in the form of text, images, videos, and other interactive ad formats. Using this form of advertising helps you reach your target audience when they are watching videos on YouTube, accessing Gmail, or using mobile devices,…
Google Shopping Ads
Advertising form displaying product information: image, product name, or price. This type of ad appears in Shopping search results or on regular search results. To run this type of ad, you need a structured product data source that links your Google Ads account and Merchant Center account.
Video Ads
A form of advertising that appears before, during, or after a user watches a video on YouTube or in the Google Video Partners ecosystem.
Mobile application advertising (App Ads)
A form of advertising on Google that targets increasing mobile app downloads and installations on Android and iOS. This is an effective method of reaching mobile users and attracting their interest in your app.
Google Gmail Ads
With this form of advertising, the Advertising Tab will display in your Gmail inbox. Not only Gmail but it also appears in Email when you click to view.
Google Smart Ads
The type of advertising that helps differentiate your business and reach customers through Google Ads, Google Maps, and partner sites.
Benefits of running Google Ads
- Ads can reach and display to the right target audience.
- Allows ads to appear on many partner platforms and Google’s ecosystem (Gmail, YouTube,…).
- Advertising costs are optimal and transparent because businesses only have to pay Google if a user clicks on the ad.
- Managing and controlling your advertising budget is easy because you can set bids for each campaign and track spending. Google provides advertisers with many tools and metrics to track and measure campaign effectiveness (CTR, CPM, video views,…).
- Suitable for implementing Remarketing advertising campaigns on Google.
- Google provides many different types of advertising to help businesses choose methods to promote and introduce products to bring the best shopping experience to customers.
Instructions on how to run Google ads effectively
Prepare resources to deploy Google ads
You need a Google Ads advertising account to run ads. You need to have an official Gmail account and then access the link: https://accounts.google.com/signup to create an account. Next, fill in all the information about your business to create a Google advertising account.
In addition, you need to prepare an international payment card Visa/Mastercard to pay advertising fees to Google. Furthermore, you need to have a Website with content on the topic that needs to run ads to ensure this Website complies with Google’s policies. You need to create a Landing page to direct customers to the landing page to buy your business’s products and services.
However, with newly created Google advertising accounts (personal accounts, MCC accounts), when set up camp, there will often be payment errors. At the same time, the error of avoiding the system (Web running banned items or titles, keywords or advertising campaign descriptions containing banned words,…). This results in the ad account being disabled.
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You just need to send detailed information about the campaign and advertising budget. Our experts guarantee your advertising campaigns will be 100% active (Camp active). At the same time, you will receive detailed daily reports on the status of your advertising campaign to compare with your business’s business performance.
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Standard Google Ads advertising deployment process
Step 1: Create an advertising campaign
Access ads.google.com and log in to the Google advertising account you want to run ads on. Next, go to the Campaign section on the left corner of the screen and click on the (+) sign to create a new campaign.
Step 2: Choose a campaign goal
In this step, you choose an advertising campaign goal that matches your business goals. You have options for strategic goals (sales, leads, brand awareness, app advertising, website traffic,…).
Step 3: Choose campaign type
For new accounts creating Google advertising campaigns, select the Website Traffic goal and click Continue to choose the appropriate ad type.
If you choose the Google Search Ads campaign type (Google search ads), enter the keywords you want to run ads on. Next, you choose the landing page where you want to run ads by entering the URL. Once you have installed the conversions, the screen will appear with the installed conversions. If you have not yet installed the conversion, click Next and install later.
Step 4: Set up the campaign
You name your Google advertising campaign and the campaign settings screen will appear. Before setting up a campaign, advertisers need to select Bidding and bidding types.
When bidding on Google Ads, Google will operate according to the bidding principle and advertisers will compete for ads through keyword auctions.
You should choose default bidding which means Google defaults to Maximize clicks which helps your ad get more clicks within your budget.
Next, click Next to move to the installation steps in the following sections: Search networks, Locations, select display advertising language,…
After setting up the campaign according to the available options, go to the Budget Setup section. How to run Google ads effectively is to set up campaigns daily.
Step 5: Set up ad groups
Next, you need to set up ad groups and keywords including ad group type and ad group name, and enter keywords. There are 4 match types that you can choose to run Google ads: broad match, broad edit match, phrase match, and exact match.
Step 6: Write an advertisement
Create a Google Ads ad that complies with the word count and types of writing. Regarding the Google ad model, it is necessary to ensure the following elements: Title (maximum length 30 characters), Description line (maximum 90 characters), URL displayed, and the landing page that users can click on to your website.
With Google Search Ads, you should insert keywords into the title line and description. Make sure the content is complete, concise, and provides valuable and easy-to-understand information.
In advertising content, you should not use special characters. At the same time, choose the appropriate message for each device, and don’t forget to add a call to action. If you have deposited money into Google Ads, the campaign will be approved within a few hours and will start running.
Step 7: Set up an advertising budget
Next, you set the daily advertising budget for the campaign and then click Next to complete the campaign settings. Now click the Publish or Post button to post your ad.
Step 8: Optimize the landing page
To achieve the best advertising results, you should perform the following landing page optimization activities:
- Provide content that is complete, easy to understand, and optimized across devices, and make sure the landing page matches the user’s needs.
- Create an attractive title, contain the main keyword, and do not exceed 65 characters.
- Headings and subheadings are small parts to clarify the main title.
- Invest in images to attract customers as well as help customers visualize specific products and services.
- Use words that are appropriate for the target audience but also need to comply with Google’s policies.
- The call to action (CTA) button needs to be short, concise, and easy to understand, as well as urge customers to take action. At the same time, you need to pay attention to website loading speed.
Step 9: Set up remarketing objects
According to research, customers are more likely to buy products when they see the product in the second or third advertisement. When they first look for information about a product or service, they may just be looking to learn and compare your products with other competitors. They will compare prices, product quality, incentive programs, warranty policies,…
Accordingly, you need to know how to install remarketing objects by going to Google’s page getting the remarketing code, and installing it on your website. When setting up remarketing, when each user clicks on the ad, the system will automatically save the cookie to the list.
You can use this data to carry out remarketing campaigns so that ads will be displayed to people who have been interested in, visited, and interacted with your website. The way to run Google ads effectively is to customize the time your ad runs to match the time a customer’s search query takes place on Google.
Step 10: Monitor and optimize the campaign
During the process of implementing an advertising campaign on Google, you need to regularly monitor and measure the effectiveness of the campaign. You can do tracking and measurement directly from your Google Ads account or through Google Analytics.
In addition, you can also optimize your ads by adjusting bids, allocating budget stopping running ads on inactive keywords, or setting a schedule to run ads at time frames with many potential customers query,…
Thus, implementing Google Ads campaigns is not too difficult, but how to achieve the best advertising results with optimal costs is not simple. Through that, please refer to more information Google Ads Agency accounts for rent. Hopefully, the content shared above on how to run Google ads effectively will be really useful and you can successfully apply it to your business’s advertising campaign.
Refer to the article:
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- Google Crypto Ads account for rent quality, reputation
Frequently asked questions
Unlike Facebook, advertising on Google will be calculated based on the number of clicks. That means advertisers have to pay when customers click on their ads. Google Ads has no minimum spending limit, so advertisers can set and control their budgets. You can choose where your ads appear and set an appropriate budget to measure ad effectiveness.
Google ads are distributed and displayed to the right target audience based on its automatic algorithm and auction process. Therefore, the factors that determine whether ads appear on Google include:
Bid price (CPC in Google ads): The amount of money you are willing to spend for each customer click with an ad on Google. This means that if you set a high bid, your ad will have a competitive advantage over other ads.
However, the advertising bid is only one of the necessary conditions and for the ad to be displayed it is also based on the quality score of the ad. Ads with high-quality scores are more likely to be displayed and cost less. Therefore, improving advertising quality is a prerequisite for advertising to be displayed and optimizing advertising costs on Google.
