You want more people to know your business and brand, especially your location, business location, and store. Google Local Services Ads are a great choice for promoting your business’s services and brand locally. At the same time, connect and attract potential customers to your business quickly and effectively. Do you know how to deploy a local advertising campaign on Google? Follow the article below to understand better!
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What are Google local service ads?
Google Local Service Ads or local service ads are also abbreviated as Google LSA. This is one of Google’s paid marketing promotion services specifically for local businesses. This new form of online marketing helps businesses find high-quality potential customers.
Google Local Service Ads is a type of advertising that helps promote business maps on Google. If a user searches for location information or keywords related to the business. The results Google returns will be based on the actual address and rating of the business.
Google Local Services Ads work similarly to pay-per-click ads to display at the top of Google and Maps search results. It becomes an effective marketing method that attracts customers in the neighborhood.
At the same time, encourage customers to find your business. By providing detailed information about your business: phone number, operating hours, images, and user reviews, it facilitates customer contact when needed.
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How local services ads work on Google
This form of advertising helps your business be displayed on the map easily. To create an advertising campaign, you need to determine the location of the actual location providing the service you want to promote to customers. You can set a placement by linking to your business’s website or by selecting an affiliate placement.
When setting up an advertising campaign, you must provide information about your business’s location, campaign budget, and advertising components. After that, Google’s machine learning technology will use the information you provide about your business to optimize bids, and appropriate ad placement to display to the right target audience,…
The purpose of Google’s local services ads campaign is to maximize the real value of your business. Includes store visits, clicks to calls or clicks to directions, etc. In addition, promote your business on platforms within the Google network.
Campaigns promoting local services use radius targeting for local service business page locations, and local affiliate extension locations. This radius may vary depending on the locations targeted and the route the user chooses to get to those locations. Other factors determine the targeted radius: competitors, population density, etc.
The locations where Google Local Service ads appear are Google Maps, Google Search Network, YouTube, Google Display Network (Google Finance, Gmail, Blogger, mobile websites and applications), Store or business page, Gmail,…
Benefits of Google Local Service Ads
The benefits of local service advertising campaigns on Google bring businesses such as:
Displaying in the highest position on Google Search is higher than Google Ads or Google Local Business ads. Featured business information is displayed at the top of search results. This creates attraction and attracts customers when they search for the services your business offers. At the same time, increases access to many high-quality potential customers in the local area.
Only display ads from reputable businesses that are closest to the customer’s location. This helps build rapport and trust with potential customers.
Google Local Services Ads allow you to target customers in a specific area. This type of advertising is suitable for location-based businesses: restaurants, stores, or local services, and increases conversion rates into orders.
Your business can connect directly with customers through advertising. By clicking to call or visit your website in the ad. Businesses also save maximum costs because Google only charges fees when potential customers contact them.
Provides many analytical tools and detailed statistics on advertising effectiveness. You can track clicks, clicks to calls, and clicks to websites to evaluate the effectiveness of your advertising campaigns.
This is an effective way to promote your business to the Top of Google Search without spending too much time and effort. However, the Google Local Service advertising service is only supported in 11 countries globally (as of August 2022).
>>>See more: in stream ads facebook
Instructions on how to create Google local service ads
Prepare advertising resources
Before creating an advertising campaign, you must prepare materials including a Gmail account that has not previously registered a Google Ads account, a Visa/Mastercard international payment card, and a Website or Landing Page to provide information, about the business.
After preparing all the ingredients, proceed to set up a Google account including creating an advertising account and setting up a payment method.
Rent a Google advertising account from Optimal Agency if you want to deploy successful and effective Google Ads campaigns. As an official partner of Google, it owns a large and diverse source of accounts to meet all customer needs. All accounts are carefully selected to ensure the best quality.
Therefore, customers coming to Optimal will be granted a high-trust Agency account, spending with the best fees on the market. Our account will provide the best bid for your advertising campaign. You only need to send detailed information about the campaign and the advertising budget.
Our team of experts will ensure that Google Ads campaigns will be 100% active (Camp active). Experts will send you reports on the performance status of advertising campaigns every day. You can use this data to compare your business’s business activities and evaluate advertising effectiveness.
We will support you 24/7 throughout the advertising account rental process: censoring keywords and content and making appropriate adjustments so that the Google Ads campaign works best and achieves high efficiency. Experts Optimal will help you cloak VPCS links to successfully deploy violating campaigns (Casino, Crypto, Nutra,…) on Google. For more detailed information about the service and to receive the best quote, contact the hotline: +84819004282!
Detailed process of implementing a Google local service ads campaign
First, log in to your Google Ads account: https://ads.google.com/. Next, click + New campaign to create a new advertising campaign.
In the new campaign window, select the campaign goal as Promotions and visits to local restaurants.
In the dashboard, use your Business Page to select your physical store location or use linked unit locations. Click the select button next to the option that you want.
If you choose business locations, check the Use all locations box on the linked Business Page or select the specific locations you want to target. If you choose an affiliate location, you can choose by chain when Creating a group containing all locations of a chain of stores, and if you choose by specific location, Create a group containing several locations of this chain of stores.
Next, the information is sent to a predicted geographic radius target based on the physical store location you specified for the campaign. Or choose to exclude specific geographic locations from your ad campaign and click Continue.
Next, you set the appropriate bid for the advertising campaign and then complete the details of the ad form on Google. Including: entering ad group name, landing page URL, display path, headline, description, logo image, and video,… Once completed, click Save and Continue to let the campaign begin running head.
You learned about another type of Google Ads advertising through the content shared about how to create Google local service ads. Hopefully, this useful information will help you promote and develop your business.
Other articles:
- Instructions for running Google Ads for beginners in detailed
- Rent reputable Google Ads MCC account
- Rent a Google Ads threshold account at a good price
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Frequently asked questions
After creating an ad, Google’s algorithm will be based on many factors to determine the local businesses that best match a potential customer’s search query. According, Google will display ads to the correct target audience. Factors that Google bases on include the user’s geographic location (IP address or GPS), the content the user queries, and the quality of your business profile,…
To evaluate the effectiveness of a local advertising campaign on Google, you need to pay attention to important indicators including the number of leads received and charged, total advertising cost, number of service subscribers, ROAS,…
There are many ways to charge for Google local services ads, but they are usually charged when a potential customer contacts the business. In addition, the fee will be calculated based on the number of clicks on the ad: number of clicks for directions, clicks to receive location details, or clicks to make calls on mobile devices,…