Application manufacturers and developers always want to promote their apps to many users to increase the number of app users and increase revenue from app sales. But how can these businesses connect with app users? The appearance of Google Play ads is the most effective solution. Follow the article below to understand how to run Google Play ads better!
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What is Google Play Ads?
This is a type of advertising campaign that displays application ads right on the Google app store. Ads will appear in many different locations including home page, search page, or game discovery page. When choosing this type of advertising, businesses can only promote applications running on the Android operating system.
With Google Play Ads campaigns, businesses do not need to design individual advertising campaigns. Google will use content and advertising ideas from app store listings to design a series of ads in many channels with different formats.
For application ads on Google, it usually includes the icon, app name, developer, rating, and custom text. Regarding the ad display position, it will be in the list and search results on Google Play. The ad can link to a Play Store listing (where people can install the app and sign up to receive notifications when new apps are updated).
>>>See more: facebook casino ads
Benefits when implementing a Google Play Ads campaign
When businesses run Google Play ads to promote applications in the app store, they will receive many of the following benefits:
Applications are promoted to target audiences.
Attract and increase the number of users who download and install applications to their devices.
Optimize advertising costs and budget compared to other advertising methods. Because ads reach the right target audience, conversion rates are higher.
Enhance competitive advantage for businesses in finding and reaching target customers.
Businesses can easily improve search rankings and reviews.
Increase profits from running app ads on Google Play to increase conversions and customer experience. Specifically, if the number of application users is large, it proves that your business’s application is liked by many people and brings a lot of value to users.
How to run Google Play ads effectively?
To deploy a Google Play Ads campaign, you need a Google Ads account, Visa/Mastercard, and Gmail. You need to choose a Google advertising account that has high trust and spent money to get campaign approval easily. If you want a quality, high-trust Google Ads account, rent an account from Optimal Agency.
Proud to be a senior Google agent with more than 10 years of experience in providing quality advertising resources. Owning a huge inventory of Google Ads accounts here, you will have many account choices. At Optimal, you will be granted a high, stable Trust Agency account with the best rental fee on the market and many attractive incentives.
Our agent account has high reliability, has spent and run many difficult products and services (Casino, Crypto, Nutra,…). Using our Google Ads account, your advertising campaigns will get the best bids. You just need to send detailed information about the campaign and advertising budget.
Our experts guarantee your Google Ads campaigns will be 100% active (Camp active). Optimal experts will send you a detailed report on the status of your Google Ads campaign every day. You can use this data and compare it with your business operations to evaluate advertising effectiveness.
Optimal’s Google Ads team will always accompany and support you 24/7. Setup camp, content consulting, keyword censorship and advertising content, black hat cloaking, advertising optimization, etc. For more detailed information about the service, contact the hotline +84819004282 now!
Create an app advertising campaign
After preparing all the resources, start creating a campaign by accessing your Google Ads account and clicking on the (+) icon, and then selecting Create new campaign. Next, select the goal as App Advertising and then select the campaign type as Global App.
Then, choose the platform for the device to display application ads on mobile phones. You can choose one or both if your business’s application is compatible with both operating systems: Android and iOS. In the application search section, enter the App name or App ID.
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Set up app ad templates
App ads on Google Play are created using text ideas and the content of the title. You need to upload images and Google limits it to a maximum of 20 images. Ads will appear on Google Search Network, Google Search, CH Play Store, Youtube,…
Image and HTML5 size requirements in app ad campaigns are:
- For images, the uploaded image needs to be in .png, .gif, or .jpg format and under 150KB in size. For native ads, a horizontal image format is the most suitable choice. As for interstitial ads, the vertical image format is the most valuable.
- The formats can have the following values: 320x480px, 300×250, and 320x50px. Photos of different sizes will have different ways to upload to advertising campaigns.
- With HTML5, uploaded images will be in .zip format and under 1MB in size and up to 40 files. Use the “HTML5 Validator” tool to select the .zip file.
- Accepted HTML5 sizes include fixed sizes of 300×250 or 320×59. Variation and transition size in horizontal orientation is 480×320. In terms of variant size and vertical transition, it is 320×480.
Set your budget and targeting locations
In the step of setting up a Google Play advertising campaign, you need to choose an ad-targeting location, select a language, and set a budget. For budget, enter the amount you want to spend each day on the app advertising campaign. However, you need to make sure the amount you spend during the month does not exceed your monthly budget
When setting a bid, you should set the most suitable price so that Google can research, learn, and optimize the campaign and advertising costs. In the case of an ad campaign displaying the status line “Bid strategy: learning” it means that Google is optimizing your ad within the budget you set. It may be lower or higher depending on the Google platform algorithm.
Monitor and measure campaign effectiveness
To run a Google Play Ads campaign, you need to pay attention to choosing the right image to display, setting the description related to the application, setting the bid level, and testing. At the same time, regularly monitor and measure the effectiveness of the campaign. Once you clearly understand the campaign situation, you can come up with the most appropriate adjustment solutions.
At this point, you have clearly understood the steps to run Google Play ads and apply them successfully. Hopefully, your business will get a lot of revenue from promoting the application with the highest number of downloads and installations.
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Please see more:
- Why don’t Google Ads take money? Efficient way to fix it?
- Instructions for running Google Shopping ads increase sales
- How to create a Google MCC account extremely quickly and simply
Frequently asked questions
Google Play Ads provides very good support for businesses that want to promote applications to many users to increase the number of application downloads for use or businesses have just launched good applications with practical benefits.
Businesses want to earn profits from users downloading applications to use through advertising. Or they want users to use the application to make profits from the users themselves (online games).
However, not every business that runs application ads on Google Play will achieve high efficiency. Some of the apps that will get the best results when implementing Google Play Ads campaigns include:
App or game in a field that many people are interested in (Google Maps, games with high search volume,…).
Applications that bring practical benefits to users (bus schedule notification applications,…)
Entertainment applications (VTV Go, Netflix, Zing MP3,…)
Businesses can use Google Analytics 4 (GA4) with Google Analytics for Firebase SDK (GA4F SDK) to get comprehensive analytics to measure campaign performance. Thereby providing measures to optimize the performance of application advertising campaigns more effectively.
On the other hand, through the number of application downloads and uses, it is also possible to partly evaluate the success of the campaign. Businesses need to regularly monitor to evaluate advertising results most accurately.
