Instagram is one of the social networking platforms owned by Facebook (Meta). This platform is not only a space for sharing images and videos but also a potential market for sellers and online businesses, especially with young customers. Realizing this appeal, many people want to run ads on Instagram but have difficulty creating ads. Therefore, in this article, Optimal Agency will how to run Instagram Story ads quickly and effectively.
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Explore Instagram story ads
Instagram Stories is a unique feature that allows users and businesses to share images and videos in a concise vertical format, with a display time of only 24 hours. This allows users to tell stories vividly and creatively while creating engagement with viewers. Instagram Stories ads appear between natural content, creating a seamless and engaging experience for users, and helping to promote brands effectively. When advertising on Instagram Stories, one of the highlights is the support for default call-to-action stickers, which are automatically added to the end of the ad. However, call-to-action stickers can only be added if the ad does not have other stickers or interactive elements available, such as poll stickers. To optimize the effectiveness of ads with call-to-action stickers, businesses need to pay attention to comply with the advertising style guidelines for Instagram Stories. Specifically, avoid placing text, logos, and other important elements between the top 14% and bottom 20% of the content, to ensure that the stickers do not obscure important information.
Additionally, you can also adjust the default placement of the sticker for 9:16 aspect ratio ads in the Ads Manager ad creative on Meta. This helps increase visibility and grabs the attention of viewers.
Keep in mind that we are in the process of gradually rolling out call-to-action stickers for Instagram Stories ads, so you may not be able to use all of these features right away. However, understanding how to optimize your ad creative will help you leverage the power of Instagram Stories even more effectively in your ad campaigns.
How to run Instagram Story Ads
To create an Instagram Stories ad, you can follow these detailed steps:
Step 1: Go to Ads Manager
First, open Ads Manager on your Facebook account and click the + Create button to start the process of creating a new ad.
Step 2: Choose your advertising objective
Next, you’ll be asked to choose an objective that aligns with your marketing strategy. Be clear about what you want to achieve with this ad, whether it’s increasing brand awareness, increasing website traffic, or driving sales.
Step 3: Add Details
After choosing your objective, you’ll need to add details for your campaign. This includes information like your campaign name, A/B testing if applicable, and an Advantage campaign budget if you want to use one. Once you’re done, click Next to proceed.
Step 4: Provide Conversions and Budget
Next, you’ll need to complete your conversions, budget, schedule, audience, and placement information. You can choose Advantage+ Placements or Manual Placements, and make sure Instagram Stories is checked.
Step 5: Set up your ad format
In the ad setup section, you’ll have the option to choose the ad format you want to use. Options include Single Image/Video, Carousel, or Collection. Be sure to review the ad requirements to make sure your creative is compliant.
Step 6: Add Ad Creative
In the ad creative section, you’ll need to add media, text, and a destination for your ad. If you want to add an image, use the story template to customize your ad creative in a vertical format, which is great for Instagram Stories.
Step 7: Customize Creative by Placement
Once you’ve added media to your ad, you can customize your ad creative based on the placement you’ve selected. For Instagram Stories, click the drop-down menu and select Stories and Footage, then click the edit icon.
Step 8: Edit the Call-to-Action Sticker Position
The Edit Ad Placement window will pop up. Here, you can adjust the default position of the call-to-action sticker. Go to Creative Tools and click Call-to-Action Sticker. Use the vertical and horizontal positions to move the call-to-action sticker on your ad, then click Save.
Step 9: Preview Ad
If you want, you can select Stories and footage from the ad preview to see your ad before publishing. You can also create a mockup for your ad in Meta Creative Hub to get a clearer picture of what your ad will look like.
Step 10: Finalize your ad
Note that the ad delivery system can automatically apply format and creative optimizations to improve the performance of your ad. To preview these optimizations, click View Versions. An Advanced Preview window will pop up for you to review. However, keep in mind that not all versions will be shown to your audience. Once you have completed all the information and are satisfied with your ad, click Publish to finish creating your Instagram Stories ad. Now your ad will be live and reaching your target audience in the most effective way!
Readers can refer to other related articles such as how to run ads on Instagram.
How to run Instagram Story ads optimization
To optimize Instagram Story ads, you can refer to the following tips:
Take advantage of the swipe-up feature to access the website
Every ad has the ultimate goal of converting to a purchase, but in the current online advertising context, the strategy is no longer simply to lead customers to a sales page or promotion, but to warm up traffic. You need to guide customers more subtly in their shopping journey to stimulate interest and decisions.
I always emphasize the benefits of leveraging the website, and this is no exception with Stories ads. I recommend that you run ads to increase traffic to your website, calling customers to visit the website to lead them into the conversion funnel. When a customer swipes up to visit a landing page or piece of content on your website, they are entering your funnel, allowing you to nurture and convert them into a customer.
As I scroll through Stories every day, I often see ads that cleverly ask customers to swipe up to visit a landing page or useful content on your website. This not only makes it easier for customers to access information but also allows you to lead them deeper into the buying process.
Run profile ads when you have built a good brand
If you are confident in your Instagram profile—including posts with carefully crafted images and videos that are well-tailored to your brand image—then running gentle Stories ads with a call to action to swipe up to visit your Instagram profile can be very effective. With attractive images and appropriate call-to-action content on Stories ads, users will easily be attracted to your page. When they come to your page, they will be impressed by what you have built up, including:
- High number of followers and interactions: A strong social media presence will create a sense of trust.
- Many professional articles and videos: Quality content helps you stand out in the eyes of customers.
- Active: Regular interaction with followers will keep your brand top of your mind.
- Useful content: Focus on sharing valuable information, making customers feel well served.
If your Instagram profile looks reputable and professional, customers will automatically want to see the products you sell and are likely to send messages to learn more. Many men’s and women’s fashion stores today are applying this strategy very well. They invest seriously in the visual content on their profiles and simply run ads with a simple call to action to access their profile, which is enough to attract attention and interest from customers.
Invest in caption content
In an advertising campaign, caption content plays a important role alongside the image. Investing in a short, concise, and highly actionable caption not only helps attract customers’ attention but also motivates them to take the action you want.
However, when creating caption content for ads on Stories, you need to pay attention to their length. If the content is too long, it will be truncated and only displayed with an ellipsis (…) and a “read more” option. This not only interrupts the message but also makes your ad lose its professionalism. To avoid this, prepare a short message, maybe 2-3 sentences, one sentence per line, that gets to the point of the ad and ends with a clear call to action.
With just a few simple steps, you can easily create an Instagram ad. Try it now to increase your business revenue. If you encounter any difficulties in running ads or doing business online, do not hesitate to contact Optimal Agency for dedicated support!
Please see more:
- Not everyone knows how to help videos trend on Tiktok
- Things to notes when trading Google Ads accounts that you need to know
- How to Create Carousel Ads on Facebook simply 2024
Frequently Asked Questions
Instagram Stories Ads Pricing typically depends on many factors, including your advertising goals, your target audience, and industry competition. Typically, advertising costs are calculated in two main forms: CPM (cost per mille) – the cost per 1,000 impressions, and CPC (cost per click) – the cost per click. Prices can range from a few dollars to hundreds of dollars, depending on the size of the campaign and the specific targeting. Therefore, optimizing your content and advertising strategy is important to ensure effectiveness and cost savings for your business.
Advertising on Instagram for free is an effective way to increase your brand’s presence without spending a lot of money. First, you can create high-quality content such as attractive images and videos to attract users’ attention. Next, use features like hashtags and location tags to expand your reach. Joining communities or groups related to your industry is also a great strategy, helping you share content and build relationships with potential customers. Finally, regularly engage with your followers by responding to comments and messages to build a stronger connection with your community.
