With Facebook Messenger ads, businesses can connect with potential customers. This is an effective solution to help increase interaction and improve sales, favored by many businesses. What is messenger advertising? How to effectively run message ads on Facebook to get more orders? Please follow this article to better understand the form of advertising to develop your business.
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What are Facebook Messenger Ads?
Advertising messages on Facebook through the Messenger application is one of the most commonly used forms of advertising in business today. This advertising form is highly flexible and reaches the right target audience. Running text ads helps protect customer privacy.
Unlike other types of advertising, when users see the ad and click on the link, they will be forwarded to the pre-installed Messenger message section of the page. Afterward, businesses can provide more detailed information about their products and services to target customers. This helps increase the successful closing rate and build good relationships between businesses and customers.
Because most customers are afraid to comment under advertising posts because of the possibility that it will appear on their friends’ Newsfeeds, at that time, customers will no longer feel private on Facebook. If they comment, most of them will leave a comment with (.) or “Inbox price” and then they will be redirected to the Messenger application for more information about products and services.
Benefits of running message ads on Facebook
As one of Facebook’s outstanding advertising forms, it brings many benefits to businesses including:
Reach directly to the right target customers
With Messenger ads on Facebook, businesses can reach target customers directly through Messenger messages. Customers interested in your business’s products and services will leave comments or send messages directly. That helps businesses reach directly to the right customers. People who click on ads are often interested in products and services and have a high likelihood of purchasing.
Increase interaction between businesses and customers
By running message ads on Facebook and setting up message templates with content, you will respond to target customers automatically and immediately. Therefore, you will not need to worry about customers waiting too long and falling into the hands of competitors. From there, businesses can interact with customers as quickly as possible and build good relationships.
Improve order closing rate
When you have reached the right target customers and interacted directly with them, you will not only consult easily and increase the closing rate. With text message advertising, you can target audiences according to the following criteria: age, interests, behavior, etc. Therefore, this type of advertising is very suitable for businesses that want to increase the number of customer orders.
Advertising costs are optimized
Compared to other forms of advertising, the cost of message advertising on Facebook is quite reasonable, ranging from 0.16 – 0.29 USD/click. This cost level is extremely ideal for attracting many potential customers.
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When should you run ads on Facebook Messenger?
Facebook message advertising will be suitable for businesses that want to run promotions. Promotion information will be displayed in the advertisement, so customers will be lazy to find out how to receive the promotion. The call-to-action button (CTA) will help businesses solve this problem, so message ads on Facebook should include this button.
You can apply the method of running message ads on Facebook to experiment with other programs: introducing and selling products, downloading applications or games, etc. Then advertisers must customize and create content advertising to match the product.
Popular types of Facebook message ads
Currently, Messenger ads on Facebook offer two options for businesses: click-to-message ads and sponsored message ads.
Ads in the form of clicks
This type of ad will be displayed as an advertising article on the Facebook Wall. The ad will usually include the main content, a media file with a headline, and a call-to-action button. When customers click on the ad, it will be taken to Messenger, Whatsapp, or Instagram Direct.
Customers will see the content that the business has pre-set. Ad display locations include Newsfeed, Stories, in-stream videos, search pages,… This form of advertising is more commonly used with the ability to connect old and new customers by starting a Messenger conversation.
Sponsored text ads
This type of advertisement is only performed when the customer and business have had a previous chat conversation on Messenger. Businesses will decide whether to start promoting in the form of messages to these audiences or not. Sponsored messages will include a welcome text, title, image, and photo caption. It can also be incentive programs, promotions, etc. It will be sent to the messenger box of users who have messaged the business Fanpage before.
What do you need to prepare to advertise messages on Facebook?
Before learning about how to run message ads on Facebook, look at the ingredients needed to run this type of ad! Similar to other types of advertising, when implementing a Messenger advertising campaign on Facebook you will need to prepare: an advertising account, Fanpage, and Visa/Mastercard card. At the same time, you need to prepare attractive advertising content and attract customers.
To make your message advertising campaign simple, reset your device, device operating system, and network IP. You should use software to maintain network IP stability: VPS, Ads Power,…
For Fanpages running Messenger ads on Facebook, ensure to fully update information and build content related to the products and services running ads. Besides, it is necessary to have a complete and regular posting plan and create quality content to increase the trust of the Page before running ads.
Regarding Facebook advertising accounts, you should use an account with high trust that has spent money to run message ads. If you want a quality account, rent a Facebook Ads account from Optimal Agency. You will be given a Facebook Agency account with high trust and stability that has run many difficult products. If you use our account to run ads, you will be able to deploy Facebook ad campaigns with large budgets.
All of our advertising accounts are thoroughly vetted before being issued to customers. Therefore, you can be completely assured about the quality of your account: 100% active campaign, spent strongly, fast ad approval, best bid, account rarely locked, etc. .. Proud to be a senior Facebook agent with a huge account warehouse to meet all customer needs.
Optimal’s Facebook Ads team will accompany and support you 24/7 throughout the account rental process. Set up a free account, set up camp (if needed), cloak policy violation links with a safe and effective internal link cloaking system, content consulting, and advertising optimization, facebook casino ads… Choose to cooperate and use the service with us, you don’t need to worry about payment card issues. We also support new Page levels at extremely preferential prices. Contact the hotline: at +84819004282 for more detailed information about the service and receive the best quote!
Instructions on how to run message ads on Facebook
Prepare all the ingredients, then proceed with the steps to deploy a Messenger advertising campaign on Facebook as follows:
Access Ads Manager and select +Create to create a new campaign. Next, name the campaign select the goal for the Messenger advertising campaign on Facebook as Messages and then click Continue.
In the ad group setup section, you name the ad group and then choose the type of ad you want to deploy: click-to-message ads or sponsored messages.
Next, set your budget and advertising schedule according to your chosen goals and advertising type. Then you can choose to target detailed ads based on factors: geographical location, age, demographics, and behavior,… or target a broad target audience.
In setting the display position of message ads, you can select Automatic ad position or edit the desired ad position by selecting Manual ad position. When the options for ad display positions appear, please tick or uncheck the positions that you do not want ads to appear. For text message ads, you should choose Facebook and Messenger to run effective ads and then click Next.
In the step of setting up an ad model, select the Fanpage running the ad and name your ad model. Next, you have 3 options: create a new ad, use an existing article, or use a mockup on Creative Hub. If you use an existing article, click Select Article to select the article you want to run ads on the Fanpage. Then click Post to complete the ad.
Note: For existing posts, set up a common automatic reply message for Fanpage. If you create a new ad, you can choose the format: single image/video or carousel. Next, upload the image or video and ensure the size is standard. Then you finalize the details: title, main content, and call to action. For the call to action button, leave it as a Send message.
Now set up a message template to run Messenger ads with answers related to customer concerns about the product running ads. Automated messages help direct responses from customers. To create message templates to direct customers to send answers, click Create new and tick Start a conversation to set up your message template, then click Create and go to the new setup dialog box.
On the right side of the main screen is the message form when the user clicks on the messenger ad and then press Save and Done. After setting up, you can preview the ad demo before posting to edit if necessary and then press Post to publish the ad.
Through the sharing above, you now understand how to run message ads on Facebook. Hopefully, this information will help you in implementing effective advertising campaigns!
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Please see more:
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Frequently asked questions
When running message ads on Facebook, customers are only interested in the business’s products. If you want customers to buy, there are many factors such as product, price, and customer priority.
With message ad images that will target users who have had previous conversations with the business or ads that appear between conversations on the Facebook home page, the following sizes will be required:
Recommended size: 1,200 x 628 pixels.
The minimum width is 254 pixels and the height is 133 pixels.
Recommended aspect ratio is 9:16 to 16:9, but cropped to 1.91:1 with linking.
Recommended formats: JPG and PNG.
Images with 20% or more text may not be passed through the ad review process or be subject to an ad stoppage penalty.
The Facebook message ad character limit for the title is a maximum of 25 characters, the ad content is no more than 125 characters, and the description is 30 characters.
