Reels advertising is a special type of advertising on Facebook with the ability to reach many potential customers quickly. To learn more about this form of advertising and how to run Reels Facebook ads effectively, don’t miss the article below. Optimal Agency experts will share with you useful information on this issue.
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What is Facebook Reels Ads?
Reels is a short video form of Facebook with a separate display on the Facebook platform similar to TikTok videos. This new Facebook feature allows users to create, share, and watch fun, creative, and engaging short videos.
This is considered one of the effective means of communication to reach target customers because Facebook wants to expand the Reels format to compete with TikTok.
Reels advertising is a form of advertising video reels, displaying ads on reel positions, or both. When running this type of advertising, you can choose goals such as sending messages, visiting landing pages, installing applications,…
The Facebook Reels ads allow qualified content creators to earn money by placing ads right on the footage they share publicly on Facebook. Viewers can see these ads while watching the movie without interruption.
If you know how to run Reels Facebook ads, your business can reach a large number of target customers. At the same time, it increases brand awareness, promotes products and services, and increases revenue.
Reels promotional videos can be created from the user’s photo and video library or recorded directly from the app. It can contain advertising messages, products and services, and information about the business.
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Types of Facebook Reels ads
Currently, Facebook Reels has two popular types of ads: overlay ads and end-of-loop ads. After clicking on the ad, viewers can continue to watch the content creator’s Reels content, each video only delivers one type of ad.
Overlay Ads
This is a type of ad that appears at the bottom of a content creator’s Reels video. It includes banners, stickers, and short promotional messages that appear in the bottom portion of the video. This type of ad may appear at the beginning of a movie. It will not completely obscure the video and viewers will still be able to see the main content without the ad being hidden.
End Screen Ads
When running Reels Facebook ads, you cannot pass this type of advertising. They are independent promotional videos that air after the content creator’s Reels video ends. These promotional videos have been completed with content, messages and full interaction.
Viewers can skip this ad if these videos are likely to attract the audience’s attention after they have enjoyed the Reels video. This type of video ad has a minimum length of 4 seconds and once completed, the partner’s footage will continue to play and repeat from the beginning.
Both of these forms of advertising aim to increase brand awareness and interaction for businesses. However, they have differences in display and interaction methods and the ability to meet different advertising goals. If Overlay Ads create a connection between content and brand, end-of-loop ads use the time after viewers enjoy the main content.
Find out now: Why is running Facebook ads ineffective
Detailed instructions to run Reels Facebook ads
Prepare materials to run ads
Similar to other forms of advertising on Facebook, to run Reels ads you need to prepare resources. They include advertising account, Visa/Mastercard, Fanpage, Landing Page and install the Facebook Pixel code on your sales website (if you run conversion targeting ads).
To create a Facebook Ads campaign smoothly and have your ads approved quickly, reset your device, device operating system, and network IP. You can use software to maintain network IP stability: VPS, Ads Power,…
For advertising accounts, you should use accounts with high trust spending to run effective Facebook Reels ads. Rent a Facebook advertising account from Optimal Agency! As a senior partner of Facebook, we have a huge and diverse source of accounts to meet all customer needs.
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Steps to create a Reels Facebook advertising campaign
After preparing all the materials, start the process of running Reels Facebook ads:
First, access Meta’s Ads Manager at: https://business.facebook.com/adsmanager/manage and then click +Create to Create a new campaign. Next, name the campaign and choose the goal you want to achieve. Here, select the goal of Traffic and then select Continue.
Next, set up a Reels Facebook advertising campaign and set the budget for the advertising campaign to daily or lifetime, then click Next to continue. You should prioritize budget selection at the campaign level for better budget allocation.
In the Ad Group Setup section, name the ad group and select the conversion location. You need to locate the conversions you want to track when users take the desired action: click a link, fill out a form, or make a purchase. Next, set a schedule to run the ad by selecting the start and end times. Regarding targeting, you should choose according to the following criteria: location, interests, age, gender, behavior,…
The difference when running ads on Reels Facebook is the Manual Ad Position. Just check the boxes in Stories and Reels or In-Stream Ads for videos and footage and then uncheck the other locations. Then click Next to complete the details in the Ad Group Setup section.
Now create your ad by naming your Reels Facebook ad. Next, select the page you want to run ads on in Identification to determine the origin of the ad and create trust for the audience, then select Ad Settings.
When setting up an ad template, in the Ad content section, click the Add Media File button and download the Reels video you want to run the ad on. Next, add content and titles to your ad so viewers can better understand the message you want to convey. You can add a call-to-action button to encourage viewers to take action: purchase, sign up, or engage.
Before posting an ad, you should Preview the ad to see how your ad will display on Facebook Reels and adjust accordingly. Depending on the conversion position you have set up in the Ad Group, you can further customize the accompanying settings to help your ads meet your goals.
After completing the details of the ad, click Post and wait for Facebook to approve and run the ad. If the ad is approved, it will be displayed.
Notes when running Facebook Reels ads
To achieve the highest efficiency, you not only need to know how to run Reels Facebook ads but also need to pay attention to the following issues:
- Video content is up to 60 seconds long, using portrait (9:16) and full-screen format. You should use the video format MP4.
- The nature of Facebook Reels is short videos, so the content must include music and sound suitable for the ad position.
- Do not use copyrighted sounds in the footage. You should choose available music or your sound.
- Instagram Reels footage posted before October 15, 2021, should not be used for advertising.
- Media files on Instagram Reels should not contain facial effects, cameras, or GIFs.
- Regarding the resolution of advertising videos on Reels Facebook, it will be limited to 720P even if you download 1080P or 4K videos.
Through the sharing of Optimal experts about their experience running Reels Facebook ads, hopefully, you have learned and cultivated more useful knowledge to deploy successful Facebook Ads campaigns and achieve the highest efficiency!
You may want to know:
- Why is running Facebook ads ineffective? How to fix
- Conversion Campaign Setup: Step-by-step Facebook Ads Guide
- How to target Facebook ads for Dropshipping?
Frequently asked questions
If you want to monetize from Reels Facebook ads, you need to meet eligibility requirements, including the Partner Monetization Policy and Content Monetization Policy. Content creators can receive a share of advertising revenue if they meet eligibility criteria and complete the advertising registration process.
Sound is indispensable for Reels advertising videos or TikTok videos. Using original and branded audio clips in your promotional videos will help your videos reach more people. However, you need to ask permission from the music owner before using it to avoid being punished by Facebook for copyright infringement.
