How to run send messages Tiktok Ads?

TikTok is considered an advertising platform of choice by many businesses due to its high interaction and conversion rates. Do you want to expand your potential customer base, boost sales, and build your brand on TikTok? TikTok Ads messaging ads are the perfect tool to help you achieve that goal. With the ability to directly connect with customers through private messages, turning them into potential customers, and encouraging them to take purchasing actions. In this article, let’s follow Optimal Agency‘s detailed and easy-to-understand guide on how to run send messages Tiktok Ads.

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What are TikTok messaging ads?

Also known as TikTok Message Ads, this type of advertisement allows TikTok users to contact a business or TikTok channel owner. You can recognize this type of ad by the “Sponsored” label appearing at the beginning of the video, next to the account name. Additionally, the ad video, besides its content, has a “Send Message” button for users to connect directly with the seller to learn more about the product or make a purchase. When customers click the “Send Message” button in the ad video, they are directed to a chat box to send a direct message to the seller. This is the best way to attract, create connections, and interact with potential customers.

TikTok Ads messaging ads come in two types: TikTok Directing Message Ads and TikTok Instant Messaging app ads. With TikTok Directing Message Ads, the brand can directly interact with customers via TikTok messaging. This allows businesses to connect, interact, and easily understand customers’ needs. On the other hand, with TikTok Instant Messaging app ads, when users click on the ad, they will message through third-party platforms like Facebook Messenger, WhatsApp, Line Chat, or Zalo Chat. In this article, we will focus on how to run the first type of ad.

Why should you run send messages Tiktok Ads?

Instead of using other types of ads, businesses should run send messages Tiktok Ads for the following reasons:

Reach Target Customers

Along with Facebook, TikTok is one of the most popular social media platforms today. With a large and growing user base, businesses have many opportunities to reach target audiences. Additionally, businesses can introduce and promote products & services and special offers uniquely and innovatively. The platform provides advertisers with precise targeting options, enabling businesses to reach the desired customer base.

High Interactivity

Advertising platforms, especially TikTok, highly value user experience. TikTok is not just a social entertainment network but also allows users to shop online, earn money, or do business online. By using TikTok Ads messaging ads, businesses can create direct interactions with customers, offering better customer experiences and building long-lasting relationships.

Effective and Cost-Optimized

This type of ad not only promotes interaction and direct connection between customers and businesses but also, when users click the “Send Message” button, they can message the seller to learn about products or services. This creates a personalized customer experience and speeds up the purchasing process safely and reliably. Targeted advertising helps increase effectiveness and maximize cost savings.

Easy to Measure

TikTok frequently updates and adds new features to optimize advertising effectiveness. Features like detailed targeting, data tracking and analysis, ad optimization, etc., help businesses make the most of messaging ads. Businesses can easily measure the effectiveness of an ad campaign through metrics like engagement rates, click-through rates, conversion rates, and make appropriate adjustments.

Guide to run send messages Tiktok Ads

Preparing for the Ad Campaign

TikTok Ads Account

You need to register and verify your TikTok Ads account, then link the account to a payment method to run ads. Running TikTok ads is an effective way to attract potential customers and increase revenue. However, issues like ads not spending or slow spending frequently occur. Therefore, it is advisable to rent a quality TikTok Agency account from a reputable provider to ensure effective ad performance.

Ad Content

Based on the products or services you want to advertise, prepare detailed information about them to use in the ad content. Additionally, prepare high-quality images and videos to grab customers’ attention. Create an attractive title and a concise yet informative ad description. Don’t forget to include a call to action to encourage users to send messages.

Ad Budget

After preparing the content, you need to set a budget for your TikTok Ads messaging ad campaign. TikTok allows you to set a daily or lifetime budget depending on your goals and needs. Choose a suitable budget and set a reasonable ad schedule.

Steps to run send messages Tiktok Ads

Step 1: Create an Ad Campaign

Access the TikTok Ads Manager and select “Create Campaign.” Then, choose the ad objective as “Messages,” name the campaign, and set the budget according to your needs.

Step 2: Set Target Audience

Target and focus on the audience for the ad through criteria like age, interests, location, etc. Use detailed targeting options to reach the right potential customers.

Step 3: Choose Ad Type

Select the ad type as “Messages” to send direct messages to TikTok users.

Step 4: Create Ad Content

Upload a quality ad video: Besides uploading an ad video in the usual way, you can use the Spark Ads feature to run the video on your channel. This allows you to run ads with existing videos on your TikTok channel to reach more people. To use Spark Ads, you need a TikTok Business account, and the channel must have at least one uploaded video. The video must fully comply with TikTok’s policies and community standards.

Write a concise, clear title and description: The title should be limited to 50 characters, clearly and attractively conveying the main message of the ad. Use keywords related to the product, service, or target audience to grab users’ attention.

Use clear and persuasive calls to action: Use a short, easy-to-understand call to action that encourages users to take a specific action. Use different colors, fonts, and designs to highlight the call to action. Additionally, consider adding elements that boost interaction in the ad video, such as promotions or special offers.

Test and optimize: After creating the ad content, test it and monitor the ad’s performance. Adjust and optimize the content and call to action to improve campaign effectiveness.

Step 5: Set Budget and Schedule

Here, set the budget for the ad group and the ad display schedule. You can choose a daily or lifetime budget. If you choose a daily budget, you’ll need to set a weekly budget. With a lifetime budget, select the start and end dates. You can also choose the time slots you want the ad to be displayed or choose to run the ad continuously throughout the campaign. Moreover, you can customize the ad display schedule by selecting specific days in the week or month for the ad to be shown.

Step 6: Payment and Campaign Launch

For the payment method for the ad campaign, select a credit or debit card. To fund your account for ad costs, go to the TikTok Ads Manager and select the “Payment” tab. Then, choose your preferred payment method, such as a credit or debit card. Next, enter the amount you want to add to your account and click the “Top up” button.

Now, access the campaign dashboard to check the campaign settings, including objectives, target audience, budget, schedule, ad content, and calls to action. Once everything is ready, start the ad campaign.

How to optimize TikTok ads messaging campaigns?

During the TikTok Ads messaging ad campaign, you need to continuously monitor and optimize the ads for the best results. Here are some tips for effective ad optimization:

Monitor Campaign Effectiveness Metrics

To evaluate the effectiveness of a TikTok ad campaign, pay attention to metrics like click-through rates, conversion rates, cost per click, cost per conversion, number of messages sent, etc. Based on these metrics, businesses can assess the campaign’s performance and make appropriate adjustments to achieve marketing goals and improve business efficiency.

Analyze Data and Identify Areas for Improvement

This is essential to optimize the effectiveness of a TikTok ad campaign. Businesses should focus on data collection and analysis to make suitable adjustments, enhancing campaign effectiveness and achieving set business goals. Identify market trends and customer needs to adjust marketing strategies accordingly. Additionally, understand the customer journey to build marketing campaigns tailored to each stage, promoting conversion and customer retention.

Adjust Campaign Based on Monitoring Data

Once you’ve collected the data, turn it into understandable reports to accurately and scientifically measure the marketing campaign’s effectiveness. The campaign effectiveness report will be sent to relevant stakeholders. Then, adjust the campaign based on the collected data to optimize the TikTok Ads campaign for the best results and achieve the business goals.

Now that you have a clearer understanding of this type of ad and how to run TikTok Ads messaging ads effectively. With this detailed guide, hopefully, you can successfully apply it to boost interaction, increase target customer reach, build your brand, and boost sales.

Please see more:

• Do you know the standard TikTok video size?
• What is Topview TikTok advertising?
• How to use TikTok Promote is easy and simple

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