Tiktok advertising is one of the methods of reaching and connecting with potential customers chosen by many businesses. With a variety of advertising types and high interaction and conversion rates. To get the best results, you need to understand the implementation process and need to know how to run TikTok ads effectively to generate orders and optimize costs. Follow Optimal Agency article below to understand better!
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Understanding TikTok Ads
What are TikTok Ads?
A form of using Tiktok social network to carry out marketing and advertising campaigns to expand brands or sales. You can create short videos with copyrighted music and unique effects to advertise products and services effectively.
Short, intuitive videos help convey advertising messages quickly. At the same time, attract customers interested in products to your sales pages such as websites and booths on other e-commerce sites.
Should you run TikTok ads? Tiktok is a social network with a huge number of users, so if you run ads, you can reach many target customers. You can freely create many attractive promotional videos that direct customers to sales links or other links.
Tiktok Ads is considered an effective and cost-effective advertising channel when attracting a large number of interactive users. With many advertising formats for you to choose from, widespread and high order conversion rate.
Popular types of Tiktok ads
Before getting to how to run TikTok ads, let’s explore the most popular types of advertising:
TikTok In-Feed Ads
This is a type of advertisement that will appear in the For you section on the user’s Tiktok application. It is a form of personalized advertising with videos with content closest to the viewer’s needs.
Ads are displayed as short videos from 5 to 15 seconds. When the video plays for 9 seconds, the ad appears with a call-to-action button (CTA). When the user touches this CTA button, it will redirect to the Website or application Download page. This is the cheapest form of advertising among Tiktok advertising forms.
Brand Takeover Ads
With this type, ads will appear when users open the Tiktok application on their phone for the first time in the day. The video or advertising banner will take up the entire screen for 3 – 5 seconds, then convert to In-Feed format. When users click on the ad, they will be redirected to the website or landing page or Hashtag Challenge TikTok.
Hashtag Challenge
This type of advertising is suitable for the goal of increasing brand awareness. In this type of ad, the banner will display at the top of the Explore tab. The advertising content aims to encourage users to participate in creating challenge-themed videos in their way.
Each hashtag challenge campaign lasts a maximum of 6 days, the advertising banner is only displayed in the first 3 days. Hashtag Challenge TikTok advertising requires a large budget.
Things to know before running Tiktok ads
To effectively run Tiktok ads, you need to pay attention to the following issues:
Do not use images of famous people
Advertisers or businesses are not allowed to arbitrarily use images of famous people even if they have cooperated with them. Because this may violate Tiktok’s advertising policy, the best way is to manually contact Tiktok first. Only after being approved by Tiktok can you run ads using celebrity images.
Do not advertise products that violate policies
Tiktok’s advertising policy is strict and does not allow businesses to run ads for oriental medicine, weight loss functional foods, etc. Furthermore, advertisers need to ensure that the advertising content complies with the policy and contains words like “Committed to effectiveness” or “100% cure”. You need to pay attention to these things to avoid policy violations and unapproved ads, and your Tiktok Ads account may be disabled.
Prepare resources for running Tiktok ads
When running Tiktok ads, you need to prepare resources including:
- Email or phone number used to create a Tiktok Ads account. You need to prepare a personal or business email to register for a TikTok advertising account. Please save your email address information. Later, issues related to TikTok accounts will be sent information via email by TikTok’s support team.
- Build a professional TikTok Profile: Profile is the face of the brand and needs to be taken care of so that Tiktok can easily identify the topic of your channel. If you have an attractive Profile, it will leave a good impression in the eyes of customers and attract more followers, increasing interaction.
- If you want to have a professional Tiktok channel, you need to choose a channel name that contains the brand name product, or service name. Choose an ID that is easy to remember and has brand characteristics. The avatar needs to be clear and represent the brand’s characteristics. Bios should utilize up to 80 characters to provide key brand information and interactive, follow-up CTAs.
- You should make your account public and allow people to send you direct messages. Invest in creating interesting, unique, and trend-catching content.
- Landing Page to collect customer information as soon as they click on the ad.
- At least 15 videos to run Tiktok ads introducing products.
- Mastercard Debit card or Visa card to make payments on TikTok.
- Most importantly, you need to use a Tiktok Agency account to access all of Tiktok’s advertising features and tools with the latest ad formats and business-specific features. Furthermore, if any problem occurs, you will receive dedicated support, and the problem will be resolved quickly.
How to run TikTok ads effectively and successfully
Determine clear advertising goals
To run Tiktok ads effectively, you need to determine the goal of increasing awareness, attracting potential customers, increasing sales, and increasing traffic,… The more specific you choose the more specific the goal is and obviously, it is possible to choose the appropriate advertising format, target audience, and budget. Advertising goals are the guideline for all advertising activities and measuring Tiktok Ads campaign performance.
Research the target audience
This is an important step in the process of running Tiktok ads. You need to determine who the target audience your ad wants to reach is. From there, create ads with appropriate content, hitting customer psychology to help increase conversion rates. You can use data analytics tools like TikTok Analytics, and Pixel to better understand your target audience. In addition, don’t forget to research your competitors to see who they are targeting to have an appropriate targeting strategy.
Create unique, quality content
Besides defining clear goals and targeting the right target audience, content is the most important factor when running Tiktok ads. You need to create engaging videos that attract viewers and increase conversion rates. Get ideas from Tiktok channels in the same field and create videos with topics related to business products and services.
In addition, you need to focus on improving your shooting skills and pay attention to video length to attract and keep viewers in the video longer. Don’t forget to add popular top trending effects and music. Furthermore, you need to add Hashtags about your business or related topics to attract more people to interact.
Post content regularly
One of the effective ways to increase interaction for promotional videos on Tiktok is to post content regularly every day. Furthermore, you need to pay attention to the target audience’s video upload time frame. If you post a video during that time, your chances of trending will be faster, attracting more views, interactions, and followers.
Actively engage with viewers
Engage with viewers by liking, commenting, and watching their videos. TikTok’s algorithm favors content with active interaction between creators and users, promoting it to other TikTok accounts. This also helps build a positive brand image among your target audience.
Collaborate with KOLs/KOCs
Collaborate with key opinion leaders (KOLs) or key opinion consumers (KOCs) on TikTok to enhance your ad campaign’s effectiveness. This partnership allows you to reach a large number of followers through influencers, promoting your products, services, and TikTok channel to a targeted audience more effectively.
These detailed guidelines on running effective TikTok ads aim to help you execute successful ad campaigns, boost sales, and maximize profits!
Please see more:
- Why your TikTok videos are not going viral?
- Reasons why TikTok ads do not pay off and how to fix it
- How to run Deeplink TikTok ads effectively in 2024
Frequently asked questions
Once your ad is approved and goes live, you’ll see it begin to take effect immediately. Usually, ads will be reviewed within 24 hours but in some cases, it may take longer.
Depending on the goals, products, and target groups, the budget for each advertisement will be different. However, the minimum advertising budget to run Tiktok ads is 200,000 VND. You can choose to allocate a daily budget or a lifetime budget. You can change the budget at any time during the campaign and the advertising system will never exceed the set budget.
