Many businesses have chosen to sell on TikTok livestream to boost sales. To increase orders, you have to know how to run TikTok Livestream ads. In addition, if you want to know how to run effective and optimized TikTok Livestream ads, follow this article.
What is TikTok Livestream ads?
Livestream is a form of broadcasting live video content you are recording, allowing anyone, anywhere, to watch. This feature is not only used for entertainment and interaction among TikTok users but is also widely used for online businesses.
Livestream sales initially appeared on Facebook, and later e-commerce platforms (Shopee, Lazada) also adopted this method. Recently, TikTok livestream ads have become very popular.
TikTok is a social network with billions of users worldwide, offering significant opportunities for advertisers. If you are selling trendy products, you should know how to run TikTok Livestream ads to increase orders and optimize costs.
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Benefits of running TikTok Livestream ads
If you know how to run TikTok Livestream ads, you can open up and develop your business online,
Expand reach to a broader potential customers
TikTok primarily consists of young users, so Livestreaming on this platform allows you to potentially reach a larger audience. Through Livestreaming, you can convey product messages and brand information to attract and retain customers for a longer time.
Especially if you know how to combine Livestream with TikTok ads, it will increase the brand’s coverage. TikTok’s For You algorithm will try to distribute your Livestream to the target audience you have set up.
Non-advertising ads
This is one of the standout advantages of this type of advertising. Unlike other platforms, TikTok Livestream ads are naturally distributed, accompanied by the text “Sponsored” on the left side of the screen. This helps increase brand coverage and provides the best viewing experience for users without causing discomfort when approached. Few users may even realize they are watching a TikTok ad.
Boost sales with large-scale interaction
Combining advertising and Livestreaming will provide immediate results through direct interaction with users. In a live session, sellers have the opportunity to advise customers on various products, easily understand customer issues, and resolve them quickly.
For customers, they will see the real-life image of the product and receive quick answers to their questions. This helps improve customer satisfaction, build brand credibility, and make the order confirmation process easier.
How to run TikTok Livestream ads?
To run TikTok Livestream ads, your TikTok account needs to meet certain conditions. The person livestreaming on TikTok must be at least 16 years old, and the TikTok account should have at least 1000 followers to enable the live streaming feature.
On the other hand, you need to prepare resources for running ads: a TikTok Ads account, a Visa/Mastercard, and a TikTok Shop account. It is advisable to use an Agency TikTok Ads account to approve campaign more easily.
Specifically, you can run TikTok Livestream ads by following these steps:
Running TikTok Livestream ads to increase reach
Open TikTok app, log in to your account, and tap the (+) on the main TikTok screen to switch to the LIVE mode. Then tap on “Promote” on the right side of the screen. Next, set up the ad as follows:
Target Audience: Set the target audience based on criteria such as gender, age, and interests.
Budget: Set the amount you want to invest corresponding to the ad runtime, with a minimum of USD 3.74 for 30 minutes. Finally, click on “Payment” and start the Livestream session.
Running TikTok Livestream ads linked to TikTok Shop
Running TikTok Livestream ads is complex but it brings effectiveness and better revenue. Its approach is suitable for merchants using TikTok Shopping, increasing traffic to the store and products on TikTok Shop. Here are the steps to run Livestream ads linked to TikTok Shop:
Access TikTok Ad Manager, click on the Campaigns tab, then choose +Create and select Custom Mode. In the Ad Campaign Objective section, choose Store Visits and set up Ad Group details including Ad Group Name, Store Setup (under Ad Type, select Shopping through LIVE), location, target, budget & schedule, bidding & optimization.
Then, complete the details such as Ad Name, Ad Format, ad details, and tracking (optional). In the Ad Set Up section, choose one of the two ad formats:
Standard Video: Choose any video for advertising, and after TikTok users watch the entire video, they will be directed to your Livestream.
LIVE Video: TikTok will advertise your Livestream and direct viewers directly to your Livestream. This format is often chosen by many advertisers.
After setting up the ad, click on “Submit” and wait for TikTok approval.
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3 ways to optimize TikTok Livestream ads
You not only need to know how to run TikTok Livestream ads but also how to optimize ads campaigns to get more views and increase sales.
Set up ads campaigns early
Since Livestream ads need to go through TikTok’s approval process, it’s advisable to set up ads campaigns at least 1 hour before the Livestream begins. This will ensure smoother ad running when the Livestream starts.
Create attractive and interactive Livestream content
Besides the support of TikTok advertising tools, Livestream content plays a crucial role in attracting and retaining viewers. Consider the following when creating attractive and interactive Livestream content:
Instead of focusing solely on product introductions and promotions, create an impressive Livestream script to captivate viewers.
Create interactive content by actively prompting, asking questions, and addressing viewer concerns. This demonstrates respect and helps build trust in your brand and business.
When introducing and advertising products during Livestream, show every angle of the product. This enhances authenticity and boosts customer confidence in making purchase decisions.
Use TikTok Agency account
Using a TikTok Agency Ads account offers several benefits for businesses looking to run effective TikTok Livestream ads:
Unlike using a regular TikTok ads account, where you may incur extra taxes and transaction fees on the card, using a TikTok Agency account allows you to deposit funds through the agency without additional taxes. Ads are approved quickly, and funds in the account can be flexibly converted, with no spending limits.
TikTok Agency Ads accounts are designed for TikTok partners, providing better benefits than regular accounts. ads will be prioritized by TikTok and encounter fewer errors during the campaign.
Using a TikTok Agency account shortens the ad approval time, and minimizes instances of ads not being charged or encountering errors. Additionally, the TikTok Ads technical team will provide advice and quick support. To obtain a TikTok Agency Ads account, you need to rent an account from an authorized TikTok ads agency.
You can rent TikTok Agency ads accounts at Optimal Agency with the best prices. Here, we provide high-trust, stable TikTok Ads Agency accounts. Besides, the accounts are campaign approval, strong spending, fast ad approval, optimized bidding price and rarely locked.
Optimal’s TikTok Ads experts will accompany and support you 24/7. We offer to setup free account, 10 days of running campaigns, daily reports, cloaking blackhat,… Additionally, we provide many vouchers and incentives. For further details, contact us via hotline: +84 8 1900 4282.
By now, you understand how to run TikTok Livestream ads to increase views and boost sales. Hopefully, this information will help you develop your business.
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Frequently asked questions
TikTok needs to approve the ads before distributing and displaying it to the audience. This helps to create a safe and user-friendly online environment.
There are various reasons why ads may be rejected, including violations of TikTok’s ads policies applied to ad formats and landing pages. Additionally, ads may not be approved due to advertising for a banned or restricted field or product.
For TikTok ads, they require a review period. Therefore, to ensure that your ads can reach and attract more viewers, it’s advisable to create a TikTok Ads campaign at least 1 hour before the scheduled Livestream time.
