TikTok now allows direct advertising on personal profiles, opening up a new and promising trend with TikTok Profile Ads. This emerging market attracts attention from various audiences. So, what are TikTok Profile Ads? How to run TikTok Profile ads? Follow this article by Optimal Agency now!
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What is a TikTok Profile ad campaign?
A profile on TikTok can be considered the storefront of a channel. When customers or users want to learn about a product or service, they often start by checking the profile of the relevant account. This is a common behavior among many consumers. Each TikTok account has a profile uniquely built to reflect the personality and goals of its owner.
TikTok Profile ads are a marketing method aimed at promoting personal profiles to reach a broader audience on this platform. The goal of this advertising form is to increase engagement, grow the number of followers, and improve customer conversion rates. When a profile is advertised, it not only attracts attention from many TikTok users but also helps build a brand or personal image more professionally and effectively. This process creates opportunities to increase recognition, interaction, and connect with potential customers.
Preparation before running TikTok Profile ads
To effectively run profile ads on TikTok, you need to prepare the following:
Personal or Business Email
First, you need to prepare an email address to register a TikTok ad account. You can use a personal or business email. It’s important to ensure that this email is active and easily accessible. This email will be used to activate the ad account and handle any issues that arise during the ad management process.
Set up a basic TikTok profile
The TikTok profile is the face of the brand on this platform, so investing in building a quality profile is crucial:
- Name: Choose a name that aligns with your brand. Prioritize using a brand name or a personalized name to make it memorable and impactful.
- TikTok ID: Select an ID that is easy to remember and related to your brand. This not only helps users find you easily but also enhances brand recognition.
- Avatar: The profile picture should be clear and professional, with a recognizable face to attract viewers and increase engagement. Ensure that your avatar is consistent with other social networks like YouTube, Instagram, Facebook,…
- Bio: Write a clear and detailed bio, including a call-to-action to increase interaction and follower count.
- Insert Landing Page: Add a link to your website or Facebook page, or combine both to better support sales and increase conversion rates.
- Privacy Settings: Enable public mode so that everyone can send direct messages and interact easily.
Create engaging content
Content is key to attracting attention and making a lasting impression on customers:
- Develop a Concept: Create a specific and consistent content concept to avoid too many changes in format and theme, helping to establish consistent brand recognition.
- Edit Images: Use image editing tools, add text, and synchronize thumbnails to create an impressive effect and make it easier for customers to recognize the brand.
- Optimize Descriptions: Add hashtags relevant to the content, prioritizing 3-5 related hashtags. Create a unique hashtag to increase brand recognition. Ensure the description is engaging and valuable.
- Choose the Right Music: Use trending music or music that fits the context to increase the appeal and retention of customers.
To create an impressive and effective TikTok profile, consider enrolling in a TikTok advertising course to perfect your page and enhance advertising effectiveness.
Debit Visa/Mastercard
Unlike Facebook, TikTok ads require 100% payment upfront before the campaign begins. Therefore, preparing a Debit Visa or Mastercard is essential for a smooth payment process. Ensure your card has sufficient limits and is accepted to avoid issues during advertising.
How to run TikTok Profile ads?
Running TikTok Profile Ads is a process similar to other types of advertising, but to do it effectively, you need to understand each step. To launch a TikTok Profile Ad campaign, you can follow these steps:
Step 1: Set up a TikTok ad account
The first is to create an ad account. To get started, visit the TikTok Ads homepage via this link: https://www.tiktok.com/business. On the main page, click the “Create an Ad” button to begin the account creation process. You will be redirected to a new page where you should select “Vietnam” and fill in all the required information. Next, you need to identify the purpose of your ads by choosing one of the following options:
- Promote its own goods and services: Promote your products or services.
- Provide services to other businesses: Offer TikTok Ads services to partners, similar to an advertising agency model.
- Promote one’s personal website/page: Advertise your personal brand on TikTok.
Usually, the first option is the most common choice and has become a general trend. If you encounter difficulties switching languages, you can easily change to Vietnamese by clicking “Language” and selecting “tiếng Việt.” After entering information like your name, email, phone number, and password, click “Register” to complete the account creation. TikTok will send a confirmation code via email; check your email and enter the code within the given time. TikTok will automatically set the time zone and currency to Vietnam (VND). After completing the information, click “Register” to finish creating your account.
Step 2: Launch and set up your ad account
Once you have logged into your ad account, you will see an interface with three main options: Traffic, App Install, and Conversion. To effectively advertise your TikTok Profile, select “Traffic” to drive visitors to your website or landing page. By default, TikTok sets the budget to unlimited. Uncheck the unlimited budget option and enter your desired budget. Next, choose where the ads will appear; you can either select automatic placement or choose specific locations. To optimize the ads, it’s recommended to use the automatic mode.
Select “Website Ad” and enter the main web or landing page link in the URL field. Enter the display name and profile picture to match your TikTok Ads avatar, helping the ad campaign be more effective. Choose the website category to speed up TikTok’s approval process. Enter keywords into the ad template to make it easier for customers to find you. Choose targeting elements for the ad, such as location, gender, age, language, and interest categories. Move on to the budget and schedule settings for the ad. Select the bid position as shown in the image; since you chose traffic ads, the bid will be CPC (Cost Per Click). Click “Next” to proceed to the ad format step.
There are two types of TikTok Profile ads: image and video. Since TikTok is primarily a video platform, you should choose “Video.” Select “Single Video” to upload a video from your computer or library. TikTok will review the video; if there are no issues, you will receive a notification to confirm the video selection. Invest further in content to capture viewers’ attention in the first few seconds and include a CTA (Call to Action) button. Once completed, submit the ad to TikTok for approval.
Step 3: Fill in the business information
To increase the credibility of your TikTok Profile Ad campaign, make sure to fill in complete business information, including the business name, ad link, industry, and address. Pay special attention to entering the correct postal code to avoid issues during the approval process.
Step 4: Add funds to your account to run ads
The next step is to add funds to your ad account. Click “Add balance” and enter the budget you want for running the ads. Choose the payment method as Visa or Mastercard, depending on the type of card you have. Enter the card information, including the 16 digits on the card, expiration date, and security code on the back. Click “Mark payment” to complete the payment and add funds to your ad account.
With just these four detailed steps, you can easily set up a TikTok Profile Ad campaign and start attracting attention from users.
How effective is running TikTok Profile ads?
Although still relatively new, TikTok Profile Ads are attracting strong interest from both individuals and businesses due to the significant advantages they offer.
- Running TikTok Profile Ads helps establish a unique and impressive personal or business brand. By optimizing your profile and combining it with ad campaigns, businesses can make a strong impression on customers, thereby enhancing brand recognition and effectively driving sales goals.
- TikTok Profile Ads have the potential to draw substantial traffic to your channel. To ensure a successful ad campaign, updating and optimizing your profile is crucial. A high-quality profile not only grabs attention but also encourages customers to visit your landing page, thereby increasing conversion rates and expanding the brand’s influence.
- TikTok Profile Ads are an effective way to convey your message. This type of ad allows you to present all necessary information in your profile clearly and attractively, making it easier for customers to refer to and make purchasing decisions. With prominent and detailed visibility, you can ensure that your message is delivered in the best possible way and easily reaches your target audience.
Running TikTok Profile Ads is a relatively new approach, but it has already proven to be highly effective in business. The combination of TikTok Profile and TikTok Ads serves as a golden key to unlocking success in today’s promising market. We hope that this article will help you succeed in running TikTok Profile Ads. In addition to the information mentioned above, readers should refer to other related articles such as how to do Affiliate Marketing on TikTok Shop.
Please see more:
- What is Topview TikTok advertising?
- How to target TikTok advertising audiences?
- Errors that violate community standards on TikTok you need to understand
FAQ
To run TikTok ads effectively and generate sales, follow these steps: First, clearly define your advertising goals, such as increasing sales or attracting new customers. Next, create engaging ad content that resonates with your target audience, including high-quality videos and clear messaging. Then, choose the right ad format and set a reasonable budget in TikTok Ads Manager. Finally, monitor and optimize your campaign based on performance data to ensure the ads are highly effective and lead to sales.
The cost of running TikTok ads for one month can vary greatly depending on several factors such as your advertising goals, target audience, and budget. TikTok typically requires a minimum budget for each campaign and can charge based on cost per click (CPC) or cost per thousand impressions (CPM). The average cost can range from a few million to tens of millions of Vietnamese dong per month, depending on the campaign’s scale and industry competition. To optimize costs, you should set a reasonable budget, regularly monitor ad performance, and adjust the campaign based on actual results.
