Running ads using UID files is an effective solution for online marketing campaigns of many individuals and businesses. However, you may have difficulty finding the UID files of potential customers and advertising on Facebook using UID. Let’s explore with Optimal Agency the details of how to run UID Facebook ads and how to deploy Facebook Ads using UID in the article below!
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What is Facebook UID?
The UID file, also known as User ID, is a unique code created by Facebook to identify user accounts on this social networking platform. When you create a new account on Facebook, the system will automatically create an exclusive link leading to your page. Facebook uses the number at the end of this link to identify and distinguish you from other users. This number is your UID.
UID applies not only to personal accounts but also to many other elements on Facebook. Each image, post, group, fanpage, event, and other content is assigned a unique UID number. This helps the system classify and identify objects accurately. Understanding and using UID effectively can significantly improve Facebook advertising campaigns, helping you target the right audience and optimize your advertising results.
How Facebook UID works
Facebook advertising with UID is an effective method to reach the right target audience and improve product promotion effectiveness. In particular, when you want to promote English training courses, targeting people who are participating in English learning groups or following related fanpages is very important. To do this, businesses will collect the UIDs of these users, then classify them into customer files and deploy Facebook ads aimed directly at them.
The working principle of UID advertising can be divided into two basic parts:
- Scanning consumer UIDs from potential posts, groups, and fanpages: There are many free tools online that help scan UIDs, with a scanning efficiency of up to 90%. You should research carefully and choose the tool that best suits your needs. Note that these tools usually do not require a fee to use, but need to ensure accuracy and efficiency in collecting UIDs.
- Create a list and run ads with the collected customer file: At this step, you will need a tool to convert UIDs into contact information such as emails and phone numbers. The rate of collecting contact information from UIDs can be very low, only about 30%. You can collect information from public accounts to create a list of potential customers.
However, it should be noted that some services or tools provide personal information such as emails and phone numbers even though this information is hidden. This form of collection violates the law according to Article 7 of the 2015 Law on Cyber Security in Vietnam, which stipulates: “It is prohibited to illegally collect, use, disseminate, or exploit other people’s personal information; take advantage of loopholes and weaknesses of the information system to collect and exploit personal information.”
Therefore, the use and collection of personal information must be carried out by legal regulations to avoid legal problems and protect the rights of users.
Principles of using Facebook UID advertising
On June 4, 2015, Facebook officially banned the use of custom files that combine user UIDs and email addresses ending in @facebook.com to run ads. This decision was made to limit user annoyance and protect their privacy. If you are considering using this method, please note that Facebook may strictly handle violations of this regulation. Using UIDs for targeting may result in your ads being stopped or your account being locked immediately.
However, while Facebook no longer allows UID-based targeting, you can still collect UIDs to get users’ email addresses and phone numbers. You can then use this information for other ad campaigns, as long as you comply with Facebook’s rules and policies.
How to run UID Facebook ads
Details on how to deploy and set up a Facebook advertising campaign using a UID file include the following steps:
Step 1: Access and use the UID finder
Access the Doituong website: First, you need to access the Doituong website. On the interface of this website, you will see the Simple ADS tool provided by ATP.
Get a trial UID: Simple ADS software allows you to experience 300,000 free UIDs. Use this number of UIDs to get familiar with the tool’s features and determine how it works.
Step 2: Create a UID list for Facebook advertising
Determine the target audience: Based on the product or service you are promoting, choose the appropriate audience group. For example, if you sell dried foods, find related groups or fanpages such as “Dried Food Lovers Association” or “Detox Association”.
Collect UIDs: To collect UIDs, follow these steps:
- Copy the profile link: Go to the profile or group you want to collect UIDs from and copy the link to that page.
- Use FindUID.com: Paste the copied link into FindUID.com and press “Search”. This tool will return the UIDs of accounts related to the link you provided. If you want to collect UIDs from fanpages or groups, you can use other tools such as Simple UID, Fplus, or IzFabo to support this collection.
Step 3: Scan the friend list
- Scan the friend list of collected UIDs: After you have the UIDs of the target accounts, you need to scan their friend list to expand the audience.
- Save the UID list: Make sure to save the UID list collected from scanning friends for use in the next steps.
Step 4: Convert UID to Facebook Custom Audience
Using Simple Ads: To convert UID to Facebook Custom Audience, you need to use Simple Ads. Upload the UID list to this tool to create an audience file.
Upload to Facebook: Update the converted UID file to Facebook Ads Manager. After uploading, Facebook will need about 60 seconds to complete updating the list and prepare for your ad campaign.
By following the steps above, you can set up an effective Facebook ad campaign using the UID file. This helps you target accurately and optimize ad performance to reach the right audience.
Besides, we encourage readers to learn more information such as how to use music in advertising.
What should you keep in mind when deploying Facebook UID ads?
If you still want to experiment with UID advertising, consider the following factors:
- Avoid using a master account: It is not recommended to use your master account to run UID advertising, as the account can be banned at any time if it violates the rules.
- Scroll UIDs wisely: Filter UIDs from quality sources, such as good posts and active groups, to ensure you collect high-value UIDs.
- Be careful when buying UID conversion tools: Some UID-to-email conversion tools can be unreliable. Check carefully and choose reputable tools to avoid risks.
- Choose a large audience: To ensure your audience is not too small, choose an audience with several UIDs greater than 100,000. This increases the chance of your advertising campaign being successful.
Check out some alternative tools
Instead of using UIDs, Facebook offers more useful tools to create Custom Audiences and Lookalike Audiences. These are safer and more effective ways to target your ads.
- Create Custom Audiences: This tool allows you to create an audience from people who have interacted with your fan page, visited your website, or similar websites. This helps you reach an audience that has shown interest in your products or services.
- Use Lookalike Audiences: With this tool, you can create a new audience based on people who interact with your fan page. Facebook will find people with similar behaviors and characteristics to your current customers, effectively expanding your potential customer base.
By using these tools, you can optimize your ad campaigns without having to worry about adjusting UID information. This not only helps you expand your audience but also ensures compliance with Facebook’s regulations and protects user privacy.
Facebook does not encourage this method, so you should consider carefully before applying it to avoid having your ads stopped midway due to violating Facebook’s policies. Hopefully, this article from Optimal Agency has provided you with useful skills and knowledge. Be careful when choosing a marketing method to protect your advertising account!
Please see more:
- Why you should hire a Facebook Ad agency?
- Facebook Edgerank Algorithm 2024 Marketers Need to Know
- Top 10 best Facebook automation tools in 2024
Frequently asked questions
To check the amount of money spent on Facebook advertising campaigns, you can access Ads Manager. Here, select the campaign or ad group you want to track. In the reporting section, you will see the total amount spent on each specific campaign, ad group, or ad. You can also set different periods to track advertising costs, helping you manage your budget and optimize campaign performance.
Experience running Facebook ads is very important to ensure high efficiency and cost savings. First, clearly define your advertising goals and target audience to set up a suitable campaign. Conduct market research and competitor analysis to create attractive ad content and optimize your campaign. Use Facebook’s analytics tools to track performance and adjust your strategy based on the data collected. Finally, regularly check and optimize your advertising budget to get the best results and avoid waste.
